What Is OTT Advertising…The Ultimate Buyers Guide

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…

Omni Channel Marketing For Agencies & Brands – The Ultimate Guide

Oftentimes brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across the multiple channels. Rarely do they think about developing an omni channel strategy that will fuel more engagement, more leads, and more sales versus cherry picking specific channels to start with. Brands put up a website, they add content, they hear about one particular marketing channel and then they hit…