How Propellant Media Utilized SEO To Increase Organic Traffic by 1,400% in 6 Months

Search Engine Optimization, otherwise known as SEO still remains one of the most critical online traffic channels for companies and organizations.  We see it often though Google Analytics that organic search not only yields the best leads, but offers the best engagement, lowest bounce rates, and in fact produces higher conversion rates, outside of email marketing. So the investment in SEO remains critical to companies that do not want to continue paying for traffic through Google Adwords (which we still believe remains valuable…

Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better?

There is a standard misconception in the definition of proximity marketing geofencing and how it compares other forms of location based advertising such as beacon marketing technologies.  Both have their benefits and particular uses that are vital to micro-targeting consumers who walk inside your retail location or nearby, but each has their pluses and minuses and should be considered when you’re trying to decide which one makes the most sense for your company. Definition of Proximity Marketing Geofencing & Beacon Marketing Proximity Geofencing…

Trade Show Conference Marketing With Geofencing

    Propellant Media is a Digital Ad Agency based out of Atlanta Georgia. We focus extensively on Geofencing Marketing, as well as paid search, pay-per-click advertising, all of those other cool, fun things that we do as an organization. I wanted to talk to you a little bit about the power of Geofencing for conferences and trade shows. Specifically, businesses and organizations that want to target conference and event attendees at those particular trade show type situations. Targeting Conference Attendees With Geofencing…

What’s Geofencing Costs, Prices & CPM’s?

What does geofencing cost and what are the typical geofencing marketing prices and CPM’s?  It’s important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions.  At Propellant Media, we peg ourselves as an ad agency offering enterprise level solutions to small – midsize companies.  So we make our pricing competitive to allow companies to utilize it for their own advertising needs. Geofencing falls under the umbrella of programmatic display advertising, which traditionally…

Mobile Geofencing Marketing For Medical Healthcare Practices

  Hello my medical and health care and pharmaceutical practices that are out there. My name is Justin Croxton. I’m one of the merging partners here at Propellant media. We’re a digital ad agency here in Atlanta Georgia and we just want to talk to you a little bit about our geo-fencing technology that we utilize for a number of the medical practices and healthcare institutions that we work with. There’s a number of folks that really don’t understand geo-fencing and really how…

Mobile Geofencing Marketing For Car Dealerships

This is Justin Croxton here again, one of the managing partners here at Propellant Media. I want to talk to you a little bit about some more geofencing, particularly, for auto dealerships, auto repair centers, everybody that happens to be in the automobile space essentially. A lot of automobile repairs, repair locations, new car sales, a lot of things that we’re thinking about is how can we get more people, more foot traffic into our doors, that’s ultimately going to buy a car…

Geofencing For Lawyers: A Cutting Edge Advertising Solution

Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that’s going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business. Those folks that are really going to turn into actual live cases and doing it in a way so that you’re not spending your money…

Mobile Geofencing Marketing For Retailers, Restaurants & Franchises

My name is Justin Croxton, one of the managing partners here at Propellant Media. We’re a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we’ve been utilizing for a number of our clients. It’s called geofencing. It’s part of this whole world of programmatic display advertising. Geofencing is really, really some powerful stuff. It gives you the ability to target people based on the places that they’re going, and you…

Geofencing Advertising: What Is Geo Fencing & How Does It Work

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give everyone a little bit of a demo on exactly what is geofencing advertising and how it can make a huge difference for your business, in attracting customers or increasing brand awareness for your business. What exactly is geofencing advertising is really the question that we get. How does it work and what is geofencing marketing? What…

Top Questions To Ask OTT Connected TV Advertising Companies Guide

Want a copy of our new PDF “21 Questions To Ask OTT Connected TV Advertising Providers Guide”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Navigating through the world of OTT and Connected TV Advertising providers…

Local Business Guide To Geofencing Marketing

Want a free copy of our new PDF “Localized Business Guide to Geofencing Marketing?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE EBOOK. Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther   Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as…

Digital Marketing Funnel – Each Service Impacts Each Stage (Part 1)

We like to say the traditional marketing funnel remains the foundation for digital marketing best practices.  Without a clear understanding of the funnel, digital marketing agencies cannot as effectively operate and optimize marketing campaigns for clients.  The key insight is that a customer truly isn’t a customer until they have purchased a product or service.  Until then, they are a shopper.  And shoppers continue to funnel through this process from brand awareness, interest, and consideration to purchase, loyalty, and advocacy.  We’ll look at…

Omni Channel Marketing For Agencies & Brands – The Ultimate Guide

Oftentimes brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across the multiple channels. Rarely do they think about developing an omni channel strategy that will fuel more engagement, more leads, and more sales versus cherry picking specific channels to start with. Brands put up a website, they add content, they hear about one particular marketing channel and then they hit…

SEO Online Marketing For Doctors

Overview Of  Online Marketing For Hospitals And Medical Practices Internet marketing for hospitals and doctors continues to be a challenge with a plethora of opportunities to attract more patients and increase revenues.  Doctors are looking to treat patients from all walks of life and any ailment including ones that get struck with eating the hottest peppers to those who simple have back problems.  But how can doctors be found to solve these problems.  These opportunities include paid search (PPC), search engine optimization (SEO),…