Blog

As medical and legal practitioners choose to invest in growing their search rankings for non-branded terms (e.g., dentists, personal injury lawyers), [it’s important to] consider four main factors including on-page optimization, technical SEO, link building, and content marketing that directly…
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LinkedIn Advertising for quite some time was not the premier advertising platform for brands.  The targeting capabilities were limited.  The audience data was not as accurate.  And most importantly, the results for leads, engagement, and sales were bleak for B2B…
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White Label Partner Webinar (Gaining Sales Momentum) – April 27th, 2022 Propellant Media believes business development and sales for our white label partners are critical to gaining momentum and landing prospects who want to utilize geofencing marketing, ott advertising, and…
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The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own display ad, because you’re not the prospect.  In most cases, advertisers want to ensure their…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar with SEO or audits in general then it could take a touch long, but…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive market for businesses. At Propellant Media, we understand how important having a solid SEO and social media marketing strategy…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

The managing partner of Que Commerce, Justin Croxton, conducted a video giving business owners a briefer on digital marketing strategies and how to implement into their business plans.  This video is 38 minutes long and provides lessons and best practices…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels).  However this class dove deeper into the…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing.  I constantly have to remind business…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize your marketing potential? Learn more right here. According to…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

A great way to market your business is to have hyperlocal ads appearing in social media. We take a look at how to use geofencing ads in all the major social media channels. Ever heard of geofencing? If not, you…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Leveraging AI and Machine Learning to Improve Higher Educ...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

Higher Ed Marketing Without Cookies: First-Party Data Str...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Mastering Lead Nurturing in Higher Education: Email, SMS,...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

The Cost of Student Recruitment: How to Calculate and Low...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

Higher Education Marketing: How PPC and Programmatic Ads ...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...

The Future of Higher Ed Marketing: Data-Driven Strategies...

Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...

SEO for Universities: How to Rank Higher and Drive More A...

For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...

OTT/CTV Advertising for Colleges: When to Use It and How ...

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

SEO for Fashion Brands — How to Rank, Convert, and Sell M...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Boosting Walk-In Traffic with Location-Based Ads for Deal...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about…
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