Advertising Archives - Propellant Media

High Converting Website – Top 5 Elements In Crafting The Best Converting Website

January 31, 2021 | by Justin Croxton

Que Commerce has dealt with quite a number of clients over the past month and we’ve noticed website optimization and creating the best website user experience has come up again and again. You should expect that creating the optimal website shopping experience will remain an evolving opportunity for companies looking to turn searchers and shoppers into partners and customers. As you structure your websites, here is a process that will allow you to think through the wireframes and architecture of it. This scratches…

Powerful And Advanced Remarketing Tactics You May Not Be Using In Your Google Ads Campaigns

January 28, 2021 | by Contributor

Remarketing tactics offer a robust way for businesses to re-engage customers when they’re most likely to buy online. It’s a proven marketing tactic that helps to meet business objectives rapidly. As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits. Remarketing requires precision to implement effectively. First, it’s vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get ideally…

Top 30 Geofencing Marketing Companies You Should Know

January 26, 2021 | by Justin Croxton

Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult. Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we’d consider true geo-fencing. There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization. What is geofencing marketing? Geofencing marketing is an important strategy we at…

13 Advanced Google Ad Tactics To Eek Out More Conversions

January 25, 2021 | by Contributor

Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and sustainable campaigns are essential. The good news is there are endless rewards and the potential stream of new business. Consider these thirteen advanced methods to wring more profit from Google Adwords. Make Tons of Ads for Testing It’s not much fun making distinct…

11 Trends in Political Campaigning You Can Use to Your Advantage

January 20, 2021 | by iwriterpropellant

No one’s going to vote for you if they don’t know who you are. In today’s marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There’s email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they’re actually easier to implement than you…

How Can a Political Advertising Agency Benefit Your Campaign?

January 20, 2021 | by iwriterpropellant

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to distinguish…

24 Conversion Rate Optimization Tactics You Can Use To Improve Google Ads Performance

January 17, 2021 | by Contributor

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success. Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A…

Craigslist Or Search – Which One Makes Sense For Your Business

January 17, 2021 | by Justin Croxton

Craigslist Or Search I’ll be the first to tell you that I have done it all from search engine marketing to craigslist advertising. I also run a digital marketing firm so we have become fairly effective at figuring out which method makes sense as a means of marketing. I am partial to search engine marketing not just because it’s what we do at Que Commerce, but also it’s incredibly valuable and measurable. However Craigslist has its benefits as well. I will share with…

Real Retargeting Strategies That Work to Help You Reach Your Target Audience

January 6, 2021 | by iwriterpropellant

It’s quite a shocking statistic that only approximately 22% of businesses find their conversion rates satisfying. For the other 78%, there’s a need to reconsider their marketing strategies and even incorporate email retargeting approaches. Email marketing, among other approaches, doesn’t always convert visitors into leads the first time. If email marketing is your primary strategy of advertising, consider incorporating email retargeting. This is especially if your conversion rates are below par. You might be wondering what that is and how it works. Let’s…

How Our Agency Gets Over 400 Legitimate Leads Each Month (VIDEO)

January 6, 2021 | by Justin Croxton

As an agency, Propellant Media works hard to husband its resources. We watch our operating budget as much as our marketing budget. We also realized as an Agency, we couldn’t simply provide recommendations to our clients and not take on those same suggestions for ourselves. So instead of putting up a website that told people we existed, or simply relying on our networking skills, or even putting up a meager Adwords budget, we leveraged our skillset and the same exact recommendations we give…

Digital Marketing Funnel – Each Service Impacts Each Stage (Part 1)

January 4, 2021 | by Justin Croxton

We like to say the traditional marketing funnel remains the foundation for digital marketing best practices. Without a clear understanding of the funnel, digital marketing agencies cannot as effectively operate and optimize marketing campaigns for clients. The key insight is that a customer truly isn’t a customer until they have purchased a product or service. Until then, they are a shopper. And shoppers continue to funnel through this process from brand awareness, interest, and consideration to purchase, loyalty, and advocacy. We’ll look at…

Everything You Wanted to Know About Inbound vs Outbound Marketing Before You Start Your Campaign

January 4, 2021 | by iwriterpropellant

Without a proper understanding of inbound vs outbound marketing, it is easy to feel lost in the mix. Every year there are new marketing issues to be aware of, and 2019 is no different. Developing a clear understanding of inbound vs outbound will allow you to devise a clear strategy. Many times the main thing that allows your company to blow past the competition is your company’s marketing strategy. There are benefits to both inbound marketing and outbound marketing. Continue reading this article…

How Higher Education Marketing Works to Reach Students From All Corners of the Globe

January 4, 2021 | by iwriterpropellant

Over the past twenty years, the higher education sector across the world has grown rapidly. From Asia to the U.S, more colleges are opening and student numbers are at record highs. Even those who don’t attend in person are able to take remote courses from the comfort of their own homes. The world is gradually becoming more and more educated. But in order to keep up with the pace, higher education marketing has had to step up pace. Staff have been hired to…

20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

January 4, 2021 | by Contributor

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes. To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…