Advertising Archives - Propellant Media

Top 30 Geofencing Marketing Companies You Should Know

June 26, 2020 | by Justin Croxton

Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult. Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we’d consider true geo-fencing. There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization. What is geofencing marketing? Geofencing marketing is an important strategy we at Propellant…

20 Core Mistakes Costing Your Google Ad Campaigns $1,000’s In Spend

March 4, 2020 | by Contributor

Google AdWords is useful for many marketers, especially those who follow the rules to get the most conversions. However, the program can be financially punishing for ad campaigns rife with errors and mistakes. To avoid wasting your ad budget, let’s take a look at the mistakes with the most potential to derail your campaign. Not Targeting the Right Audience Ad campaigns that get displayed to the wrong audience are doomed to fail. The most crucial thing to get right is only showing ads to…

Powerful And Advanced Remarketing Tactics You May Not Be Using In Your Google Ads Campaigns

February 28, 2020 | by Contributor

Remarketing tactics offer a robust way for businesses to re-engage customers when they’re most likely to buy online. It’s a proven marketing tactic that helps to meet business objectives rapidly. As with most other marketing strategies, taking time to optimize your remarketing campaign yields even more significant benefits. Remarketing requires precision to implement effectively. First, it’s vital to tag the website correctly. After that, building remarketing lists helps to re-connect with prospective customers the right way. Only when these two elements get ideally…

13 Advanced Google Ad Tactics To Eek Out More Conversions

February 25, 2020 | by Contributor

Google Ads is a prime source for website traffic that converts. However, the process for getting the most out of your investment is not straightforward. To get the best results possible, implementing Google ad tactics to craft winning ads and sustainable campaigns are essential. The good news is there are endless rewards and the potential stream of new business. Consider these thirteen advanced methods to wring more profit from Google Adwords. Make Tons of Ads for Testing It’s not much fun making distinct…

24 Conversion Rate Optimization Tactics You Can Use To Improve Google Ads Performance

February 17, 2020 | by Contributor

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success. Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A…

How Branding Agencies In Atlanta Help You Launch Your Business

September 17, 2019 | by Contributor

Establishing a growing brand is equal parts art and science. It takes knowledge of the market, and a solid grounding in marketing principles to get details right. If you’re searching for branding agencies in Atlanta, you have reliable options that will tell your story to the world. The world’s largest brands enjoy unparalleled customer loyalty and significant sales volumes. No wonder other enterprises are rushing to catch up. Hiring a branding agency in Atlanta is the first step on the journey to increased…

How Atlanta PR Firms Can Help Your Business Grow

September 17, 2019 | by Contributor

When you want to draw attention to your business or organization, working with an Atlanta PR firm is a smart business move. Getting viral coverage one of the most direct ways to create the attention you seek for your company. Georgia Aquarium When your brand gets mentioned in the news or influential circles, people who can help elevate your message, so a much broader audiences take notice. Further, in a world where more news and stories are always in demand, this creates an…

29 Convention Centers Worth Considering For Your Next Conference

September 15, 2019 | by Contributor

If an Event or Convention is something you are thinking about hosting, selecting the perfect venue is critical. Here are 29 convention centers worth investigating while you are still in the planning process. Conventions and conferences are an excellent way to build brand recognition and loyalty with the people who are most interested in the products, services, or information you have to offer, so it is a really good way to generate excitement in your industry. Walter E. Washington Convention Center – Washington,…

Top 16 Political Yard Sign Companies To Know About

April 20, 2019 | by iwriterpropellant

There are many ways to run a political campaign in the 21st century. When news outlets talk about the changes to campaigning, their reports tend to focus on social media and new technologies. What they overlook is that political yard signs are still effective. There is something psychologically undeniable about seeing a sign in real life. You cannot scroll by it like you can the messages in your Instagram or Facebook feed. You have to reckon with it. This keeps the political sign…

20 Best Political Websites, Blogs, and Newsletters to Know About

April 20, 2019 | by iwriterpropellant

If you are running a campaign for yourself or a client, you need to have your finger on the pulse of politics. The best way to do that is by following a few political websites. In today’s world of 24-hour news cycles and viral messages, issues and careers can change at the drop of a hat. You need to keep not just up-to-date but up-to-the-minute. If you are waging a campaign for a local office, you need to subscribe to any websites, blogs or newsletters which…

7 Political Marketing Ideas to Win an Election

April 20, 2019 | by iwriterpropellant

2,500 people have run for president since 1980. At the end of 2018, there were already 430 individuals who had registered their intent to run against President Trump in 2020. This means if you’re one of them, you’ll want to stand out from the crowd. You don’t need to be running for president to need clever political marketing ideas for your campaign. Even individuals running for local or state positions are apt to need help when it comes to getting their ideas out there.…

Leverage Facebook Political Advertising Campaigns To Win

April 20, 2019 | by iwriterpropellant

Whatever your country may be, your geopolitical landscapes can be better. It’s best when the politicians you elect are “of the people, by the people.” If you’re a politician, reflecting the values of your people makes it a win-win for everyone. Digital media and online advertising are dominating current politics. Facebook and Google have become the two most powerful online entities. They’re capable of making or breaking an election campaign. Are you looking to reach as many of your potential constituents as possible?…

11 Trends in Political Campaigning You Can Use to Your Advantage

April 20, 2019 | by iwriterpropellant

No one’s going to vote for you if they don’t know who you are. In today’s marketing-saturated world, making sure they do is easier said than done. Modern political campaigning requires knowledge of a variety of platforms. There’s email marketing, TV and radio spots, mobile marketing, social media, and more. And they all have different rules of engagement. The latest marketing trends may sound like a dizzying array of made-up words. (Looking at you, geofencing.) But they’re actually easier to implement than you…

How Can a Political Advertising Agency Benefit Your Campaign?

April 20, 2019 | by iwriterpropellant

Are you running for political office? Are you having trouble getting your message out? Do people have little idea you are in the race at all? You need a political advertising agency to put you on the map. Professionals experienced in the art of the political campaign can help you come up with a strategy, and also implement that strategy using the latest digital and traditional techniques. Whether you are running for local city council or the U.S. Senate, you need to understand the many techniques available to distinguish…

Everything You Wanted to Know About Inbound vs Outbound Marketing Before You Start Your Campaign

April 4, 2019 | by iwriterpropellant

Without a proper understanding of inbound vs outbound marketing, it is easy to feel lost in the mix. Every year there are new marketing issues to be aware of, and 2019 is no different. Developing a clear understanding of inbound vs outbound will allow you to devise a clear strategy. Many times the main thing that allows your company to blow past the competition is your company’s marketing strategy. There are benefits to both inbound marketing and outbound marketing. Continue reading this article…