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Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Geofencing Marketing for RV Motorhome Brands
TL;DR: Geofencing marketing enables RV motorhome brands and dealerships to reach high-intent shoppers base...
What does geofencing cost and what are the typical geofencing marketing prices and CPM’s? It’s important to understand the costs and prices for...
Introduction: Why Geofencing Works for Urgent Care Clinics
Urgent care centers are critical healthcare hubs, often visited by individuals who can’t w...
Spring and summer represent peak opportunity for fashion and swimwear brands. Consumers are actively shopping for vacations, events, beachwear, and seasonal ...
Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the ...
Each year, storm season creates a surge in demand for roofing services. High winds, hail, and torrential rains damage rooftops, leading homeowners to seek fa...
Location-based marketing is a powerful yet underutilized strategy in public health. For government agencies, geofencing provides a unique opportunity to deli...
Geofencing marketing isn’t new, but in 2025, it’s evolved into a sophisticated, real-time targeting tool that savvy marketers can’t afford ...
Mobile usage is increasing daily and will continue to do so in the future. According to eMarketer, on average, consumers will spend more than 4 hours a day o...
Geofencing Marketing for RV Motorhome Brands TL;DR: Geofencing marketing enables RV motorhome brands and dealerships to reach high-intent shoppers based on real-world location behavior. By targeting consumers who visit campgrounds, RV shows, competitor dealerships, and outdoor retail destinations, brands can…
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Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo-fencing providers are not…
What does geofencing cost and what are the typical geofencing marketing prices and CPM’s? It’s important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions. At Propellant Media, we…
Introduction: Why Geofencing Works for Urgent Care Clinics Urgent care centers are critical healthcare hubs, often visited by individuals who can’t wait days for an appointment or don’t want to deal with the high cost and wait times of an…
A fast-growing sales and marketing software company focused on helping B2B enterprises accelerate deal flow sought to increase brand visibility and drive client acquisition at industry conferences across the United States. Despite strong platform capabilities, the company struggled to break through the noise at high-profile events and lacked a repeatable method to engage decision-makers attending these conferences.
What Propellant Media Was Tasked With
The objective was clear: develop and execute a sophisticated, full-year digital advertising strategy that could geotarget conference attendees, re-engage prospects after events, and ultimately convert new clients—all without relying on traditional sponsorships or in-booth foot traffic. The campaign needed to capture the attention of high-level decision-makers in real time and continue to nurture them post-event, creating a full-funnel marketing experience that was scalable and measurable.
The Media Plan For Event Targeting Geofencing We Developed
Propellant Media collaborated with the client to build a comprehensive year-long Event Targeting Strategy, leveraging our advanced geofencing and retargeting capabilities. The campaign was structured across three tiers:
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Event Geofencing: Custom digital perimeters were placed around each targeted conference venue. These geofences delivered high-impact, visually provocative creative ads to mobile devices of attendees while they were on-site. The creative was tailored to be disruptive, humorous, and direct—turning heads and sparking conversations during the event.
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Site Retargeting: Prospects who clicked through the ads were added to a custom site retargeting audience. This segment received follow-up creative with deeper product benefits and CTA’s, guiding them down the sales funnel post-event.
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Impression-Based Retargeting: Even those who simply saw the ad (without clicking) were tracked and nurtured later through impression-based audience building. This ensured that all relevant exposures were leveraged for future campaign waves and remarketing sequences.
Custom audience segments included:
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B2B Sales Executives
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CMOs and Marketing Directors
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Revenue Operations Managers
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VPs of Sales Enablement
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Enterprise Software Buyers
The Propellant team also coordinated ad deployment around 8 key annual conferences, staggering creative refreshes and flighting to align with each event.
Campaign Results & Impact
The campaign was a resounding success, exceeding industry benchmarks and internal KPIs:
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Click-Through Rate (CTR): Achieved an impressive 0.24% CTR, 120% above the B2B industry average for display advertising.
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Client Impact: The client reported seeing their own ads in real time while attending the event—an unexpected validation of both geofencing accuracy and creative execution.
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New Business: The campaign directly contributed to three new client acquisitions, several of whom explicitly stated they first encountered the brand at the event via mobile ad exposure.
Encouraged by the success and the direct attribution to new business, the client committed to replicating this strategy at all industry events for the remainder of the year.
Key Takeaways
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Event targeting and retargeting can replicate the impact of a physical booth at a fraction of the cost.
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Impression-based audience building unlocks hidden value by converting passive ad viewers into future prospects.
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Provocative creative, when timed well and geotargeted accurately, can become a brand’s differentiator in noisy environments.
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Full-funnel execution across multiple tactics—event targeting, site retargeting, and impression retargeting—drives compound results.
Spring and summer represent peak opportunity for fashion and swimwear brands. Consumers are actively shopping for vacations, events, beachwear, and seasonal wardrobe updates. This surge in seasonal demand makes it the most important window for retailers to capture interest and…
Spring and summer ignite peak demand for pest control and lawn care services. Homeowners rush to tackle ants, mosquitoes, and overgrown grass as soon as the temperature rises. With warmer weather comes heightened pest activity, renewed interest in outdoor spaces,…
Each year, storm season creates a surge in demand for roofing services. High winds, hail, and torrential rains damage rooftops, leading homeowners to seek fast and reliable repairs. For roofing companies, this is a golden opportunity—but it also brings fierce…
Location-based marketing is a powerful yet underutilized strategy in public health. For government agencies, geofencing provides a unique opportunity to deliver precise, timely, and relevant messaging directly to local communities. Whether promoting flu vaccines, health screenings, or behavioral health services,…
How Propellant Media Helped Broadminded Media Scale with Digital Advertising
BroadMinded Media, a full-service advertising agency based in San Antonio, Texas, was transitioning into the digital advertising space. Owned by Debbie Johnson and Allen Carlisle, the agency needed a partner with deep expertise in digital strategies to complement its traditional media strengths. Enter Propellant Media, which became Broadminded Media’s white-label digital strategist, joining client-facing meetings and providing tailored digital advertising solutions.
Key Challenge: Broadminded Media struggled with scaling their digital advertising capabilities efficiently without the overhead of building an in-house team. They needed strategic expertise, advanced technology access, and campaign optimization to compete in the evolving digital landscape.
Over the course of more than five years, Propellant Media has acted as an extension of Broadminded Media’s team, offering expertise in geofencing, programmatic display, and residential geo-fencing. This partnership has allowed Broadminded Media to expand its digital offerings without the overhead of hiring an in-house team.
Process
Propellant Media’s approach to digital advertising with Broadminded Media includes:
- Thorough Needs Assessment: Understanding each client’s goals, target audience, and desired outcomes to create customized strategies.
- Tailored Strategies: Developing campaigns based on audience behavior, both online and offline, to ensure maximum relevance and engagement.
- Diverse Tactics: Implementing advanced tactics such as geofencing, programmatic display, and residential geo-fencing to reach precise audiences.
- Budget Alignment: Making budget recommendations that are aligned with campaign goals, ensuring cost-effective ad spend.
- Direct Client Interaction: Acting as a white-label partner, Propellant Media often participates in client-facing meetings, providing strategic insights and support.
Key Deliverables
- Enterprise-Level Access: Providing Broadminded Media with access to demand-side platforms (DSPs) at lower buy-in rates.
- Expertise Without Overhead: Delivering high-level digital advertising expertise without the costs associated with hiring an in-house team.
- Data-Driven Campaigns: Utilizing detailed analytics to optimize campaign performance continually.
- Client-Centric Focus: Prioritizing the client’s bottom line, not just campaign metrics, to drive business growth.
Outcome
Propellant Media’s collaboration with Broadminded Media has yielded significant benefits:
- Expanded Service Offerings: Broadminded Media has successfully integrated digital advertising into its service lineup, enhancing client value.
- Consistent Performance: Reliable campaign outcomes have built strong client trust and long-term relationships.
- Revenue Growth: The partnership has allowed Broadminded Media to generate additional revenue streams through digital advertising services.
- Proactive Problem-Solving: Propellant Media has demonstrated the ability to navigate challenging campaign periods with innovative solutions.
Broader Impact
Beyond quantitative metrics, the partnership has:
- Fostered a culture of trust, collaboration, and continuous learning.
- Enhanced Broadminded Media’s reputation as a comprehensive, forward-thinking agency.
- Provided ongoing support and education, allowing the agency to “earn while they learn” in the digital space.
- Created a fun yet professional working relationship focused on shared success.
Conclusion
Ultimately, the partnership between Broadminded Media and Propellant Media showcases the power of collaboration in digital advertising. Through tailored strategies, transparent communication, and a shared commitment to client success, Propellant Media has become an indispensable part of Broadminded Media’s growth journey, setting a benchmark for agency partnerships in the digital age.
Propellant Media was engaged to support the State Partnerships Improving Nutrition & Equity (SPINE) Program, a CDC initiative designed to promote equitable and sustainable food and nutrition security. The campaign focused on increasing awareness about infant and toddler nutrition among Black mothers and caregivers, directing them to state-specific landing pages featuring CDC-vetted nutrition guidelines.
Strategy & Execution:
To maximize impact across five state health agencies, we implemented a multi-channel, data-driven marketing approach, ensuring message alignment with state priorities while customizing outreach for each market.
- Media Planning & Implementation: Developed state-specific digital strategies that integrated programmatic display, social media, and addressable geofencing to reach Black mothers and caregivers.
- Addressable Geofencing & Website Retargeting: Used geo-targeted digital ads to reach mothers in their homes and when they visited pediatric clinics, daycare centers, and community health organizations.
- Facebook & Instagram Advertising: Created engaging social media ads featuring tested messaging such as “What to Feed Your Baby and When” and “Find Answers and Local Resources” to drive traffic to state landing pages.
- Programmatic Display & Video Ads: Deployed targeted digital ads across premium websites, ensuring high visibility for campaign messages.
- OTT & Connected TV (CTV) Advertising: Used Roku and StackAdapt platforms to serve video ads to audiences consuming streaming content.
- Customized Messaging by Region: Tailored the creative execution for each state, integrating local branding and community partnerships.
- Data-Driven Audience Optimization: Leveraged CDC-approved messaging, ensuring cultural relevance and credibility across all platforms.
Results & Campaign Impact:
The campaign successfully engaged Black mothers and caregivers, driving significant awareness and interaction across all five states.
- 12.2 million impressions served through Roku advertising, with a 0.32% average click-through rate (CTR) and a low $1.00 cost per click (CPC).
- Over 5 million impressions served through StackAdapt, achieving a 0.15% CTR.
- Facebook & Instagram ads generated 2.9 million impressions, driving 8,030 visits to state landing pages.
- Geofencing efforts reached over 4,700 households per state, ensuring high-frequency ad delivery to the most relevant audience.
- Engagement rates on programmatic video were 2x – 4x higher than industry benchmarks, demonstrating strong audience interest.
- Website retargeting successfully re-engaged users, leading to higher conversion rates from initial ad interactions.
By utilizing a strategic mix of geofencing, social media, programmatic video, and OTT advertising, Propellant Media helped the CDC and state health agencies effectively increase awareness and engagement among Black mothers and caregivers. The campaign’s hyper-targeted approach, data-driven optimizations, and regional adaptations ensured maximum impact and improved audience reach.
Propellant Media partnered with Children’s Healthcare of Atlanta to develop and execute a public health awareness and fundraising campaign aimed at increasing donations for sickle cell disease research. The campaign sought to engage the African American community, educate potential donors about the impact of sickle cell disease, and inspire contributions to support vital research and treatment efforts.
Strategy & Execution:
Our team implemented a data-driven, multi-channel digital marketing strategy to maximize reach, engagement, and conversion rates among the target audience.
- Market Research & Message Testing: Conducted extensive audience research and A/B testing to refine messaging and ensure cultural relevance in outreach efforts.
- YouTube Advertising: Developed compelling video ads featuring personal stories and impactful messaging, delivering them to highly targeted audiences based on demographics, interests, and behavioral data.
- Meta (Facebook & Instagram) Ads: Created engaging social media campaigns using carousel ads, testimonials, and donor success stories to drive emotional connections and increase conversions.
- Programmatic Display Advertising: Utilized advanced audience segmentation and geotargeting to place banner and video ads across premium websites frequented by the target demographic.
- Geofencing & Retargeting: Implemented geofencing around hospitals, community centers, and health clinics to capture potential donors, while site retargeting re-engaged previous visitors who had shown interest but had not yet donated.
- UDX Data Capture Technology: Deployed unique data capture tools to build a high-value donor outreach database for sustained engagement beyond the campaign.
- Community Relations & Event Marketing: Aligned digital efforts with community-driven initiatives, including health fairs and donor appreciation events, amplifying offline interactions with digital reinforcement.
Results & Impact:
The campaign delivered exceptional engagement and fundraising results, surpassing previous efforts in both donor acquisition and engagement metrics.
- 1,500% increase in the outreach database, significantly expanding the pool of potential long-term donors.
- 12% increase in total donors compared to the previous year’s campaign, demonstrating a clear uplift in fundraising efforts.
- Click-through rates (CTR) were 2x – 4x above the industry average, indicating strong message resonance and audience engagement.
- Enhanced donor retention and re-engagement, as retargeting efforts ensured sustained interactions with individuals who showed prior interest.
By leveraging a strategic mix of digital channels, community engagement, and data-driven By leveraging a strategic mix of digital channels, community engagement, and data-driven optimization, Propellant Media successfully elevated awareness, engagement, and donor participation for CHOA’s sickle cell research initiatives. This campaign highlights the power of targeted storytelling, advanced audience segmentation, and multi-channel execution in driving impactful public health fundraising efforts.
Propellant Media was tasked with designing and executing a digital campaign that could generate awareness and drive qualified traffic to the official Special Warfare recruitment landing page:
https://www.airforce.com/careers/special-warfare-and-combat-support/special-warfare?utm_source=propellantmedia&utm_medium=agf
The campaign needed to:
- Leverage addressable and standard geofencing
- Utilize both video and static ad formats
- Target males in the southeast
- Focus on users interested in outdoor adventure, video gaming, and those connected to military families/veterans
What We Implemented
Propellant Media deployed a multi-layered geofencing and audience targeting strategy, combining addressable geofencing (household-level targeting) and standard geofencing at high-value physical locations such as gyms, outdoor retail stores, gaming centers, and veteran-related community events.
Key actions included:
- Audience Development: Created interest-based profiles focusing on males who enjoy outdoor activities, gaming, and military culture, including those with potential family military connections.
- Creative Execution: Designed a mix of high-impact static and video ad units showcasing the elite nature of Air Force Special Warfare careers.
- Landing Page Alignment: Directed all traffic to the Air Force’s official Special Warfare page, capturing highly engaged users interested in learning more or applying.
Here is a sample video we used for the campaign:
Watch Video Here:
https://www.loom.com/share/1b2feeb681f9446ea50373919bfb45c3?sid=3db4e15c-b4dd-4ced-a195-0bfbd0bf618e
Results of the Campaign
The campaign delivered exceptional reach and engagement, exceeding initial performance expectations:
- 1,403,000+ impressions served to the highly targeted audience
- Over 2,100 qualified clicks driven to the official Air Force Special Warfare landing page
- Engaged a highly specialized audience in a cost-efficient manner, balancing reach with recruitment relevance
The campaign demonstrated the effectiveness of Propellant Media’s geofencing and audience targeting expertise — reaching individuals most aligned with the Special Warfare profile while maintaining strict focus on recruitment objectives.
Overall Impact To Recruitment Efforts For The Airforce
This campaign highlights Propellant Media’s ability to design and execute complex, multi-layered recruitment marketing strategies that combine precision geofencing, behavioral targeting, and creative storytelling.
By driving over 2,100 qualified prospects to the Air Force Special Warfare recruitment portal, the campaign provided meaningful engagement and reinforced Propellant Media’s expertise in military and elite forces recruitment marketing.
The New Jersey Army National Guard (NJARNG) approached Propellant Media to support a hyper-local recruitment campaign focused on driving qualified interest from high school students in select areas of New Jersey. With a modest budget of $3,000, NJARNG needed a cost-efficient strategy to increase visibility and generate engagement, specifically among 17–24-year-olds in high-priority schools known for their recruitment potential.
What We Were Tasked With
The goal was clear — deploy a digital campaign that efficiently generated clicks and interest from prospective recruits in the target region. NJARNG tasked Propellant Media with leveraging advanced geofencing technology to reach students at specific high schools while incorporating site retargeting to nurture interest and encourage website visits. The campaign needed to maximize every dollar spent and provide measurable engagement metrics.
What We Implemented
Propellant Media designed a precision-targeted geofencing strategy, identifying and fencing high schools with the greatest potential impact, including Passaic High School, a key location known for student engagement and recruitment interest.
Key actions included:
- Geofencing Execution: Digital fences were placed around multiple high schools, delivering recruitment messages directly to mobile devices of students present within those geographic boundaries.
- Ad Creative: Mobile display ads focused on enlistment benefits such as tuition assistance, paid training, and service to the community — messaging designed to resonate with the high school demographic.
- Site Retargeting: Added a retargeting layer to re-engage any visitors who clicked through but did not convert on the first visit, keeping the NJARNG top-of-mind for students exploring their options.
- Optimized Spend: Careful budget management ensured media dollars were concentrated where they would drive the highest engagement, allowing for meaningful reach within the limited $3,000 budget.
Results & Impact
The campaign successfully delivered 140–150 highly targeted clicks to the NJARNG recruitment website, exceeding expectations given the budget and scope. Performance highlights included:
- Meaningful engagement from students within the targeted geofenced locations, with the majority of clicks coming from the Passaic High School geofence.
- Efficient use of budget, proving Propellant Media’s ability to generate quality traffic even within constrained resources.
- Retargeting efforts helped extend the impact of initial engagements, increasing exposure and reinforcing recruitment messaging.
Results & Impact
This campaign demonstrated Propellant Media’s ability to execute highly focused digital recruitment strategies that align with the National Guard’s local recruitment objectives. Our geofencing and retargeting expertise allowed NJARNG to stretch a small budget and produce measurable engagement — building a model for future recruitment campaigns seeking to combine precision targeting with cost efficiency.
Propellant Media’s approach ensured the right message reached the right audience at the right time, supporting NJARNG’s mission to connect with potential recruits in the communities that matter most.
Mount Saint Joseph University (MSJ), a private liberal arts university in Cincinnati, sought to increase awareness and drive prospective student engagement for its undergraduate degree programs — particularly its cITe Scholars program (Center for IT Engagement). The university needed a digital strategy that could reach highly specific student audiences in both traditional and non-traditional channels, while also building brand presence in the greater Ohio and Northern Kentucky region.
What The Client Requested From Our Team?
Our objective was to build a comprehensive, hyper-targeted digital campaign that would:
- Generate broad brand awareness
- Drive traffic to MSJ’s admissions and program pages
- Support on-site event attendance and application growth for niche programs like cITe Scholars
- Increase visibility among high school students and parents at key feeder institutions and events
Actual Tactics We Deployed
Over the course of a three-year partnership, Propellant Media designed and executed a full-funnel digital marketing strategy anchored in programmatic display advertising and geofencing. Our approach included:
- Event Targeting: We geofenced relevant community and educational events such as the Holy Cross Immaculate Mount Adams Festival, Archbishop Moeller High School events, Northern Kentucky University Latino College Fair, and regional science fair conferences to reach students and families already exploring college opportunities.
- Geofencing With High School Targeting: We identified and geofenced priority high schools, including Malton-Verina High School, to ensure persistent visibility among MSJ’s core enrollment audience.
- Addressable Geofencing: For highly specific outreach, we utilized addressable geofencing to promote MSJ’s cITe Scholars program, delivering targeted messaging directly to the homes of prospective students based on first-party data and modeled lists.
- Site Retargeting: We re-engaged visitors to MSJ’s website, reinforcing messaging and driving them back to relevant program pages to take the next step in their enrollment journey.
- Programmatic Display Advertising: Our campaign creative was tailored for multiple audience segments and served across premium inventory in mobile, tablet, desktop, and connected TV environments.
Results of the Campaign
The campaign delivered over 1.6 million impressions and generated more than 2,800 highly engaged clicks from prospective students and families. MSJ saw increased traffic to its admissions and cITe program pages, and the campaign contributed to sustained awareness and pipeline growth over multiple enrollment cycles.
