Category: Geofencing

Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better?

March 6, 2018 | by Justin Croxton
There is a standard misconception in the definition of proximity marketing geofencing and how it compares other forms of location based advertising such as beacon marketing technologies.  Both have their benefits and particular uses that are vital to micro-targeting consumers who walk inside your retail location or nearby, but each has their pluses and minuses and should be considered when you’re trying to decide which one makes the most sense for your company. Definition of Proximity Marketing Geofencing & Beacon Marketing Proximity Geofencing…
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What’s Geofencing Costs, Prices & CPM’s?

March 5, 2018 | by Justin Croxton
What does geofencing cost and what are the typical geofencing marketing prices and CPM’s?  It’s important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions.  At Propellant Media, we peg ourselves as an ad agency offering enterprise level solutions to small – midsize companies.  So we make our pricing competitive to allow companies to utilize it for their own advertising needs. Geofencing falls under the umbrella of programmatic display advertising, which traditionally…
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Mobile Geofencing Marketing For Medical Healthcare Practices

March 5, 2018 | by Justin Croxton
Hello my medical and health care and pharmaceutical practices that are out there. My name is Justin Croxton. I’m one of the merging partners here at Propellant media. We’re a digital ad agency here in Atlanta Georgia and we just want to talk to you a little bit about our geo-fencing technology that we utilize for a number of the medical practices and healthcare institutions that we work with. There’s a number of folks that really don’t understand geo-fencing and really how beneficial…
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Mobile Geofencing Marketing For Car Dealerships

March 5, 2018 | by Justin Croxton
This is Justin Croxton here again, one of the managing partners here at Propellant Media. I want to talk to you a little bit about some more geofencing, particularly, for auto dealerships, auto repair centers, everybody that happens to be in the automobile space essentially. A lot of automobile repairs, repair locations, new car sales, a lot of things that we’re thinking about is how can we get more people, more foot traffic into our doors, that’s ultimately going to buy a car…
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Geofencing For Lawyers: A Cutting Edge Advertising Solution

March 5, 2018 | by Justin Croxton
Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that’s going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business. Those folks that are really going to turn into actual live cases and doing it in a way so that you’re not spending your money…
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Mobile Geofencing Marketing For Retailers, Restaurants & Franchises

March 5, 2018 | by Justin Croxton
My name is Justin Croxton, one of the managing partners here at Propellant Media. We’re a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we’ve been utilizing for a number of our clients. It’s called geofencing. It’s part of this whole world of programmatic display advertising. Geofencing is really, really some powerful stuff. It gives you the ability to target people based on the places that they’re going, and you…
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