Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Situation A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. It was a more complicated and intricate approach to digital marketing as they needed to utilize this effort to drive foot traffic to all of their stores, while reaching wireless carrier purchasers NOT after they already bought a phone…

Geofencing Marketing For Roofing Company Gives Huge Lift To Sales Team

The Marketing Challenge A conglomerate of roofing companies were use to some relative marketing success with their traditional lower funnel Google Ads campaigns coupled with their sales reps door knocking and building relationships with homeowners that possess homes over 20 years of age.  Roofs that are over 20 – 30 years of age are typically in need of repair or replacement. In addition to leveraging the age-of-roof to target homeowners, they would also leverage weather events such as hail storm damage to get…

HVAC Repair Company Leverages Geofencing & Programmatic Display To Drive Leads

The Challenge A white label partner who handles other marketing efforts for their HVAC Repair client did not have geofencing and programmatic display as part of their arsenal of digital marketing solutions as part at their digital agency.  HVAC Repair is a competitive space and Google Ads doesn’t cut it despite the success it brings brands at the lower end of the marketing funnel.  They wanted a middle to top of funnel solutions to raise their name profile and impact their Google Ads…

How We Drive 800 Marketing Patient Leads Every 30 Days For An Eye Doctor

Challenge An optometry clinic (eye doctor) was use to some relative marketing success given the prowess of the eye doctor as well as the systems they implemented to bring their services to patients.  They hired an in-house marketing team who was managing a lot of the marketing efforts, but took note of the heavy competition in their market. They were already running Google Ads, but wanted to implemented geofencing marketing and programmatic display solutions to reach their target audience of elders in need…

How An Optometry Clinic Delivered A High CTR With Propellant

Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…

How a struggling casino ended up a big winner

Challenge A local casino was struggling not just simply to drive patrons to their casino, but actual patrons to their events.  COVID was running hot at this time and the needed to still reach consumers who was to attend events.  Knowing the challenge with digital advertising via traditional mediums such as Facebook Ads and Google Search, the casino learned about geofencing marketing and wanted to test out a new approach as part of their omnichannel advertising tool kit. The Strategy For The Casino…

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