The Challenge A local medspa in Los Angeles, CA as you can imagine deals with a ton of competition. There are more medspas in LA than any other city in the United States. They were rejected by Google Ads meaning they can’t use Google to advertise their medspa. They have had some moderate success with Facebook & Instagram advertising. But those were the core digital advertising tactics they used to gain exposure and drive traffic to their healthcare medspa. After engaging with another…
The Challenge A commercial roofing company in the midwest was looking to recruit more labor workers to their company. They primarily deal with commercial roofing work and blue collar labor is hard to locate in their region given the vast number of other options available coupled with the unique skillset required. They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing truck drivers who may be interested in switching to their company. After…
The Challenge A national trucking company was looking to recruit more truck drivers to their company. Blue collar workers are not the typical audience that is easy to find online. They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing truck drivers who may be interested in switching to their company. They also make investments in TV Advertising for quite some time. The value of a truck driver to them was well over…
The Challenge A home developer was looking to drive potential buyers to visit new homes. Their in house team was already leveraging Google Ads, Facebook Ads and other offline tactics to reach in-market home buyers. They were tapping into the expensive Realtor.com app to do sponsored listings as well. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience…
Situation A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers. They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. It was a more complicated and intricate approach to digital marketing as they needed to utilize this effort to drive foot traffic to all of their stores, while reaching wireless carrier purchasers NOT after they already bought a phone…
Challenge A spray foam insulation company was use to some relative marketing success given the prowess of the spray foam insulation company as well as the systems they implemented to bring their services to consumers and real estate developers. They did have some operational challenges in keeping up with hiring to service clients, but knew they had to continue their marketing efforts. They wanted to run Google Ads, but wanted to find a sensible means to track and measure the leads coming into…
The Marketing Challenge A conglomerate of roofing companies were use to some relative marketing success with their traditional lower funnel Google Ads campaigns coupled with their sales reps door knocking and building relationships with homeowners that possess homes over 20 years of age. Roofs that are over 20 – 30 years of age are typically in need of repair or replacement. In addition to leveraging the age-of-roof to target homeowners, they would also leverage weather events such as hail storm damage to get…
The Challenge A white label partner who handles other marketing efforts for their HVAC Repair client did not have geofencing and programmatic display as part of their arsenal of digital marketing solutions as part at their digital agency. HVAC Repair is a competitive space and Google Ads doesn’t cut it despite the success it brings brands at the lower end of the marketing funnel. They wanted a middle to top of funnel solutions to raise their name profile and impact their Google Ads…
Challenge An optometry clinic (eye doctor) was use to some relative marketing success given the prowess of the eye doctor as well as the systems they implemented to bring their services to patients. They hired an in-house marketing team who was managing a lot of the marketing efforts, but took note of the heavy competition in their market. They were already running Google Ads, but wanted to implemented geofencing marketing and programmatic display solutions to reach their target audience of elders in need…
Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…
Challenge A local casino was struggling not just simply to drive patrons to their casino, but actual patrons to their events. COVID was running hot at this time and the needed to still reach consumers who was to attend events. Knowing the challenge with digital advertising via traditional mediums such as Facebook Ads and Google Search, the casino learned about geofencing marketing and wanted to test out a new approach as part of their omnichannel advertising tool kit. The Strategy For The Casino…
