Sports & Event Marketing Geofencing [Infographic]
See attached our latest infographic on how geofencing can be a powerful marketing tool for sponsors, stadiums, and sporting events.
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Trade Show Geofencing Marketing [Infographic]
Check out our latest infographic on how trade shows, exhibitors, and even convention centers can use geofencing marketing to their advantage:
What Is OTT Advertising…The Ultimate Buyers Guide
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel. People are consuming more and more video content through their smart phone devices as well as through laptops and desktops. YouTube began the trend of video adoption into smartphone and laptops. But now that sense of comfort has proven consumers can watch longer form content. So when you see trends of…
16 Compelling Benefits of Geofencing Marketing For Small Businesses
Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings, malls, competitors, etc.…
Guide To Geofencing Marketing For Car Dealerships
Want a free copy of our new PDF “Guide To Geofencing Marketing For Car Dealerships” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther GM's and digital marketing managers of car dealerships care about many things,…
20 Questions You Should Ask Any Geofencing Provider
Want a free copy of our new PDF “20 Questions You Should Ask Any Geofencing Provider?” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Our agency, Propellant Media often gets swarmed with questions from organizations…
Why Geofence Marketing is Extremely Important for Small Businesses
Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let’s begin with a few definitions. What is geofencing, exactly? It’s the act of targeting certain digital devices based on location. First, GPS, Wi-Fi nodes, Bluetooth beacons, and satellite networks define a virtual boundary. Then, experts use software to send information to devices in that area. Geofencing marketing often targets mobile devices. That’s important because mobile marketing is paramount in 2018. It’s so popular that…
How to Add Geofencing & Geofarming to Your Mobile Marketing Strategy
Who’d of imagined we’d have instant access to the World’s knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits. Mobile shopping has penetrated 86% of the smartphone userbase. We use our phones for comparison shopping in-stores. We’re constantly receiving marketing messages through online browsing and app use. This consumer adoption and shift are why businesses need a mobile marketing strategy. The hot topic…
Trade Show Conference Marketing With Geofencing
Propellant Media is a Digital Ad Agency based out of Atlanta Georgia. We focus extensively on Geofencing Marketing, as well as paid search, pay-per-click advertising, all of those other cool, fun things that we do as an organization. I wanted to talk to you a little bit about the power of Geofencing for conferences and trade shows. Specifically, businesses and organizations that want to target conference and event attendees at those particular trade show type situations. Targeting Conference Attendees With Geofencing…
What’s Geofencing Costs, Prices & CPM’s?
What does geofencing cost and what are the typical geofencing marketing prices and CPM’s? It’s important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions. At Propellant Media, we peg ourselves as an ad agency offering enterprise level solutions to small – midsize companies. So we make our pricing competitive to allow companies to utilize it for their own advertising needs. Geofencing falls under the umbrella of programmatic display advertising, which traditionally…
Geofencing For Lawyers: A Cutting Edge Advertising Solution
Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that’s going to set you apart but most importantly help you get more in front of those individuals that really do matter to your business. Those folks that are really going to turn into actual live cases and doing it in a way so that you’re not spending your money…
Mobile Geofencing Marketing For Retailers, Restaurants & Franchises
My name is Justin Croxton, one of the managing partners here at Propellant Media. We’re a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we’ve been utilizing for a number of our clients. It’s called geofencing. It’s part of this whole world of programmatic display advertising. Geofencing is really, really some powerful stuff. It gives you the ability to target people based on the places that they’re going, and you…
Local Business Guide To Geofencing Marketing
Want a free copy of our new PDF “Localized Business Guide to Geofencing Marketing?” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE EBOOK. Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Chapter 3 – THE BENEFITS OF GEOFENCING Many people misperceive geofencing as…