Video is one of the most powerful tools in the higher education marketer’s toolkit. It captivates attention, conveys emotion, and transforms complex information into memorable narratives. For universities trying to reach prospective students, video content—particularly on YouTube—is indispensable. With more…
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Video is one of the most powerful tools in the higher education marketer’s toolkit. It captivates attention, conveys emotion, and transforms complex inform...

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National Disease Control Government Entity Utilizes Geofencing Programmatic Video & Display To Drive Awareness

Propellant Media was engaged to support the State Partnerships Improving Nutrition & Equity (SPINE) Program, a CDC initiative designed to promote equitable and sustainable food and nutrition security. The campaign focused on increasing awareness about infant and toddler nutrition among Black mothers and caregivers, directing them to state-specific landing pages featuring CDC-vetted nutrition guidelines.

healthcare government geofencing marketing

Strategy & Execution:

To maximize impact across five state health agencies, we implemented a multi-channel, data-driven marketing approach, ensuring message alignment with state priorities while customizing outreach for each market.

Results & Campaign Impact:

The campaign successfully engaged Black mothers and caregivers, driving significant awareness and interaction across all five states.

By utilizing a strategic mix of geofencing, social media, programmatic video, and OTT advertising, Propellant Media helped the CDC and state health agencies effectively increase awareness and engagement among Black mothers and caregivers. The campaign’s hyper-targeted approach, data-driven optimizations, and regional adaptations ensured maximum impact and improved audience reach.

Local Hospital System Utilize Omnichannel Advertising & Geofencing To Drive Disease Awareness

Propellant Media partnered with Children’s Healthcare of Atlanta to develop and execute a public health awareness and fundraising campaign aimed at increasing donations for sickle cell disease research. The campaign sought to engage the African American community, educate potential donors about the impact of sickle cell disease, and inspire contributions to support vital research and treatment efforts.

Strategy & Execution:

Our team implemented a data-driven, multi-channel digital marketing strategy to maximize reach, engagement, and conversion rates among the target audience.

Results & Impact:

The campaign delivered exceptional engagement and fundraising results, surpassing previous efforts in both donor acquisition and engagement metrics.

By leveraging a strategic mix of digital channels, community engagement, and data-driven By leveraging a strategic mix of digital channels, community engagement, and data-driven optimization, Propellant Media successfully elevated awareness, engagement, and donor participation for CHOA’s sickle cell research initiatives. This campaign highlights the power of targeted storytelling, advanced audience segmentation, and multi-channel execution in driving impactful public health fundraising efforts.

Government Public Health Institution Leverages Geofencing & Omnichannel Marketing To Drive Visibility

Propellant Media was engaged by CBG Strategies, LLC to support the Alabama Department of Public Health in increasing COVID-19 vaccination rates among African-American communities statewide. The campaign aimed to address vaccine hesitancy, misinformation, and access barriers by delivering tailored messaging that resonated with different regions and demographics within the state.

Strategy & Execution:

Given the complexity of the campaign, we designed a highly targeted, region-specific approach using multiple digital channels, leveraging community influencers, medical experts, and trusted local voices to increase credibility and engagement.

Results & Impact:

This multi-layered, data-driven approach allowed for deep penetration into Alabama’s African-American communities, delivering high engagement and measurable impact on vaccine awareness and adoption.

By leveraging a regionally customized, multi-channel advertising strategy, Propellant Media helped drive COVID-19 vaccination awareness and education among Alabama’s African-American communities. This campaign underscores the power of localized digital outreach, influencer engagement, and advanced geotargeting in addressing public health challenges.

What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

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As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

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Video is one of the most powerful tools in the higher education marketer’s toolkit. It captivates attention, conveys emotion, and transforms complex inform...

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In the age of attention scarcity, video has emerged as the most effective way to educate, engage, and move communities to action. For government health depar...

Leading Video Advertising Platforms for Effective Marketing

Captivating the modern digital audience requires more than just clever copy and static images. In a world where attention spans are shrinking, and competitio...

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YouTube has emerged as a dominant force in digital advertising, providing businesses with a platform to showcase their products and services to a global audi...

Captivating the modern digital audience requires more than just clever copy and static images. In a world where attention spans are shrinking, and competition is fiercer than ever, the power of video marketing has risen to the forefront of successful…
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What Is Geofencing Marketing: 30 Companies That Are Locat...

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

What Is Geofencing And How Does It Work?….Location Based ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

What Is OTT Programmatic Advertising? The Ultimate Market...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

YouTube and Long-Form Video Content: How Universities Can...

Video is one of the most powerful tools in the higher education marketer’s toolkit. It captivates attention, conveys emotion, and transforms complex inform...

YouTube and Video Marketing in Government Public Health C...

In the age of attention scarcity, video has emerged as the most effective way to educate, engage, and move communities to action. For government health depar...

Leading Video Advertising Platforms for Effective Marketing

Captivating the modern digital audience requires more than just clever copy and static images. In a world where attention spans are shrinking, and competitio...

The Pros & Cons of Google Display YouTube Advertising

YouTube has emerged as a dominant force in digital advertising, providing businesses with a platform to showcase their products and services to a global audi...

YouTube has emerged as a dominant force in digital advertising, providing businesses with a platform to showcase their products and services to a global audience. With its vast user base and diverse content, YouTube offers numerous opportunities for brands to…
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