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Stop Paying For Clicks That Were Never Going To Buy

Competitors clicking your ads. Bots and scrapers. Click farms. Repeat clickers who will never convert. Google and Meta filter some of it — not all of it. What gets through is billed to you at full price.

WHAT WE FOUND ON OUR OWN ACCOUNT · ONE WEEK, GOOGLE ADS + META

17%
of paid traffic filtered before it reached the site
131
IP addresses blocked in seven days
208
fraudulent clicks stopped
$2,704
spend protected in one week

Savings calculated as clicks blocked × our own average CPC of $13, September 11–17, 2026. Your figure will differ — the rate of waste is what transfers, not the dollar amount.

Start Your 7-Day Free Trial

Book a short call and we will connect it to your accounts. Seven days later you get your own version of the report below — $99 a month after that if the numbers justify it, and nothing if they do not.

You’d Be In Great Hands. These Clients Are

What A 17% Waste Rate Costs You

If your account filtered at the same rate ours did, this is roughly what would be leaving your budget. Your rate could be lower or higher — which is exactly what the trial tells you.

AT $3,000 / MONTH
~$510
wasted monthly · $6,120 a year
AT $10,000 / MONTH
~$1,700
wasted monthly · $20,400 a year
AT $25,000 / MONTH
~$4,250
wasted monthly · $51,000 a year

At $99 a month, a $3,000 account at that rate recovers the cost roughly five times over. A $10,000 account, roughly seventeen times.

Where The Waste Comes From

Every paid click platform filters invalid traffic. None of them filter all of it, and they have little commercial reason to be aggressive about it — a click they bill you for is revenue.

What slips through falls into a few familiar groups:

  • Competitors clicking your ads to drain your budget or check your positioning
  • Bots and scrapers crawling search results and triggering paid clicks
  • Click farms generating deliberate fraudulent volume
  • Repeat clickers returning over and over without any intention of converting

The symptoms are usually visible before anyone names the cause: clicks that never convert, sessions that bounce instantly, spend that produces nothing. It hits hardest in competitive categories — legal, home services, insurance, medical — where high cost per click means every wasted click costs more.

What It Actually Does

  • Blocks in real time — fraudulent IPs are excluded before they cost you another click, rather than flagged in a report after the money is gone.
  • Covers Google, Meta and Microsoft Ads — one protection layer across all three, instead of relying on three different platforms’ filters.
  • Scores every visit — each is rated low, substantial or critical threat, with the evidence behind the rating.
  • Reports what it saved — clicks blocked and spend protected, visible weekly rather than in a one-time audit.

Blocking recovers the spend. The patterns are the more valuable part. When waste concentrates in a specific campaign, placement or geography, that points at a targeting problem. Fixing the targeting stops the waste at the source instead of blocking it forever.

How To Read Your Report

After seven days you get the same report we pulled on our own account. Three numbers matter more than the rest:

  • Cleaner traffic percentage — the share of paid clicks that were never going to convert. Under 5% and you likely do not have a problem. Double digits and you do.
  • Threat level — severity, not just volume. Ours came back mostly low, 17% substantial, and around 1% critical. Critical traffic is deliberate: competitors or click farms, not accidental repeat visits.
  • The CPC field — set it to your real average cost per click before you read the savings figure. Default assumptions will understate or overstate what you are actually losing.

One honest note. The savings figure is a calculation, not a refund. It represents spend that would have gone to clicks with no chance of converting. What it buys you is the same budget working against real traffic — which is where the return actually shows up.

Who This Is For

  • Anyone spending $3,000 a month or more on Google, Meta or Microsoft Ads. Below that, the math gets thin and we will tell you so.
  • Competitive categories — legal, home services, insurance, medical. High cost per click means every wasted click costs more.
  • Anyone who has looked at their traffic and thought something was off — clicks that never convert, sessions that bounce instantly, spend that produces nothing.
  • Agencies managing paid media for clients, where proving budget is protected is part of keeping the account.

What One Week Showed Us

We ran it on propellant.media first, across Google Ads and Meta, before offering it to anyone. The most useful finding was not the total — it was that waste is not evenly spread.

September 12 blocked 29 IPs. September 14 blocked 14, on higher traffic. A pattern like that points at a specific campaign, placement or geography rather than random noise, and that is where the targeting fix comes from.

We would rather show you our own numbers than a vendor’s benchmark. Your numbers will look different. The format will not.

How The Free Trial Works

1

Book A Call

A short conversation to confirm your platforms, your monthly spend, and whether this is likely to be worth it for your account.

2

Connect Your Accounts

We connect protection to your Google, Meta and Microsoft Ads accounts. Nothing about your campaigns changes.

3

Seven Days Of Data

Fraudulent traffic is blocked in real time while the report builds — so the trial is already protecting spend, not just measuring it.

4

Read Your Report

We walk through your cleaner traffic rate, threat levels and savings at your real CPC, and tell you plainly whether it is worth keeping.

5

Decide

$99 a month with weekly reporting if the numbers justify it. If the number is small, you have lost nothing but a week.

Frequently Asked Questions About Click Fraud Protection

What does it cost?

$99 a month, after a 7-day free trial on your own accounts. At $3,000 in monthly spend and a waste rate like ours, it recovers its cost roughly five times over. At $10,000, roughly seventeen times.

Don’t Google and Meta already filter invalid clicks?

They filter some of it, not all of it. What gets through their filters is billed to you at full price. Our own account was running through both platforms’ standard filtering and still had 17% of paid traffic filtered in a single week.

How much of my budget is likely being wasted?

There is no honest single answer, which is why we offer the trial rather than a benchmark. Under 5% cleaner traffic and you likely do not have a meaningful problem. Double digits and you do. Competitive, high-CPC categories tend to see more.

Is the savings figure money I get back?

No. It is a calculation, not a refund: clicks blocked multiplied by your cost per click. It represents spend that would otherwise have gone to clicks with no chance of converting. What you get is the same budget working against real traffic, which is where the return shows up.

Which ad platforms does it cover?

Google Ads, Meta and Microsoft Ads, under one protection layer. You see blocked traffic across all three in a single weekly report rather than piecing it together platform by platform.

What do the threat levels mean?

Every visit is scored low, substantial or critical. Low is typically accidental repeat or low-quality traffic. Critical is deliberate — competitors or click farms. Severity matters as much as volume, because a small amount of critical traffic tells you someone is actively targeting your account.

Is it worth it if I spend less than $3,000 a month?

Usually not, and we will say so. Below that level the recoverable waste often does not clear the monthly cost by a comfortable margin. The exception is a very high cost-per-click category, where even a handful of blocked clicks can justify it — the trial will show you which side you are on.

What happens after the trial?

If you continue, blocking keeps running in real time and you get the report weekly. Just as important, we use the patterns — which campaigns, placements or geographies the waste concentrates in — to fix the targeting that is letting it through. If you do not continue, you have lost nothing but a week.

Have A Marketing Problem? Let Us Solve It.

Are you looking to white label/resell services or needing digital advertising for your own brand?(Required)

Run the trial. Look at what comes back.

Seven days tells you whether you have a problem. On our own account, it was 17% of paid traffic and $2,704 in a single week.

If your number is small, you have lost nothing but a week. If it is not, protection is $99 a month.

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