How We Assisted A Senior Care Living Facility Capture More Patients With Geofencing

Challenge   A regional senior care living facility with a good reputation was struggling to find new ways to gain the proper brand exposure through advertising efforts.  They were already doing Google Ads, SEO, and even TV Advertising in the local communities.  They knew there needed to be a more direct approach to reaching loved ones or senior ready to physically transition into a senior care community.  After learning about geofencing marketing, they requested our team at Propellant Media put together a comprehensive…

How We Helped An Animation Studio Produce More Leads.

Overview A leading producer of explainer videos needed to generate more leads without spending more on paid search. They were not seeing success with their current digital advertising strategy so they enlisted the help of Propellant Media to target consumers and raise CTR. Overview To achieve this goal, the Propellant Media team created an entire Search Engine Optimization program. We focused on the client’s most successful keywords, added negative keywords, and deleted terms that did not produce results. After campaign launch, we optimized…

How we helped a software company increase web traffic 50x.

How can a small, relatively unknown B2B software provider compete with much larger companies when they have only a fraction of the marketing budget? By using content marketing and Search Engine Optimization to become a thought leader in a specific niche—presentation software. RESULTS Organic site traffic increased nearly fiftyfold, from 1,500 visits a month to over 70,000. Monthly sales leads increased by over 200.

How we advised 14,000 financial service advisors.

A national financial services firm wanted to drive business calls to over 14,000 financial service advisors across the U.S. We used Search Retargeting and Category Contextual Targeting to identify prospects who had shown interest in financial services, then delivered localized ads based on user location. RESULTS Cost-per-acquisition fell below $700—even lower than their goal.

How we helped a health club strengthen its sales.

A local health club had been using social media and direct mail to increase memberships but had not been successful. We launched two campaigns targeting users living in nearby zip codes—one offering no enrollment fee, the other promoting kid swim classes. RESULTS More new memberships in one month than any time in the last 12 years. Sold out swim classes in record time. Increased revenue 25%.