Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
Tag: RLSA (Remarketing Lists for Search Ads)
What Is Geofencing And How Does It Work?….Location Based ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
What Is OTT Programmatic Advertising? The Ultimate Market...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Leveraging AI and Machine Learning to Improve Higher Educ...
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...
Higher Ed Marketing Without Cookies: First-Party Data Str...
How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...
Mastering Lead Nurturing in Higher Education: Email, SMS,...
Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...
The Cost of Student Recruitment: How to Calculate and Low...
Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...
Higher Education Marketing: How PPC and Programmatic Ads ...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
The Future of Higher Ed Marketing: Data-Driven Strategies...
Higher education marketing is experiencing unprecedented transformation. With growing competition, declining enrollment in some sectors, and shifting student...
SEO for Universities: How to Rank Higher and Drive More A...
For universities competing for prospective students in 2025, Search Engine Optimization (SEO) is no longer optional—it is mission-critical. With over 70% o...
OTT/CTV Advertising for Colleges: When to Use It and How ...
Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...
SEO for Fashion Brands — How to Rank, Convert, and Sell M...
Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...
Boosting Walk-In Traffic with Location-Based Ads for Deal...
Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...
For e-commerce businesses, abandoned carts are a thorn in the side of conversions. It hurts to see potential customers so close to purchasing, only to leave your site empty-handed. But here’s the good news: Facebook and Google retargeting ads can…