Book A Site Retargeting Demo With Our Team
In the marketing discovery calls, we discuss which channels we can retarget your site visitors across, CPM & pricing for site retargeting, how pixel setup works, and how we partner with agencies as well as direct brands.
Retargeting Results From Real Campaigns
Site retargeting keeps you in front of people who already visited your website, which makes it the cheapest audience you will ever advertise to. Propellant Media retargets across Facebook, Instagram, LinkedIn, YouTube, Microsoft and more than 25 additional ad networks rather than the Google Display Network alone. The campaigns below all ran retargeting as part of the tactic mix.
You’d Be In Great Hands. These Clients Are
A National Retail Federation study showed that 72% of customers abandon shopping carts without purchase. If the retailer does nothing, 8% will come back and complete the transaction. But if you actively retarget them with advertising 26% will come back and complete the transaction – a 3x lift in sales.
We work to ensure our clients experience that lift in sales and engagement by allowing you to continue speaking to those who are most likely to convert: previously engaged customers.
With site retargeting, the money you spend on print, direct mail, digital advertising, billboard, TV, and radio will ensure you’re continuing to speak to those people who visited your website, thus ensuring the dollars you spent on other channels are working smarter.
Site Retargeting is the best advertising tactic you can implement into any digital marketing campaign.
How We Execute Omnichannel Site Retargeting Campaigns
The ROI from omnichannel site retargeting campaigns is 3 – 4 time better than standard digital advertising. We do site retargeting for our company beyond just the Google Display Network. And the best part is that set up is simple and doesn’t require a heavy investment. We can site retarget across many platforms and ad networks including:
- X (formerly Twitter)
- YouTube
- Yahoo/Microsoft
- 25 Additional Ad Networks
- Google Display Network/Doubleclick
We mention often site retargeting is in the top 3 tactics an enterprise can implement due to the in-market audience who comes to your website.
“Retargeting can lead to 147% higher conversion rate over time in certain industries when used in combination with prospecting.”
Propellant Media brings the advantages of element level marketing to site retargeting. While most retargeting companies still operate at the group segment level, Simpli.fi enables bidding, reporting, and optimizing down to the smallest data elements, such as products, categories, or pages viewed.
Our Site Retargeting Advantages
- Improved ROI: By bidding, reporting, and optimizing campaigns at the element level, Simpli.fi site retargeting campaigns outperform segment based campaigns.
- Massive Scale: Our campaigns access inventory from all major exchanges, search and social platforms including FB, IG, YouTube, and other display channels. This enables you to maximize delivery of your site retargeting campaigns while delivering ads at just the right time and place.
- Audience Expansion: Understand the search and site visitation patterns of your existing customers and target new prospects who browse and search online just like your client base.
Omnichannel Site Retargeting Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see which digital channels you are and are not leveraging site retargeting from. We choose the channels that will make the most sense for your brand, and then begin the media planning.
2
Google Tag Manager Pixel
After the deep dive, we gain access to your existing GTM Account or we add our own, thus enabling us to add pixels across Facebook, LinkedIn, Google Ads, Programmatic, Microsoft and other digital channels to begin collecting your audience across multiple channels.
3
Campaign Development
It’s time to begin developing your omnichannel site retargeting campaign. Here we finalize creative ads, media allocation and spend, and finalizing the digital channels to implement site retargeting on.
4
Analytics
We pull all our programmatic, search, ann social display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Site Retargeting Analytics & Reporting
Site retargeting campaigns can also be tracked by our analytics dashboard, pulling in the data from all campaigns being ran by our team.
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
Frequently Asked Questions About Site Retargeting
What is site retargeting?
Site retargeting shows ads to people who have already visited your website. A pixel placed on your site builds an audience of those visitors, and ads then follow them across other websites, apps and social platforms. Because these people already know you, it is usually the most efficient audience in a media plan.
Where will my retargeting ads actually appear?
Facebook, Instagram, LinkedIn, YouTube, Yahoo and Microsoft, the Google Display Network and DoubleClick, plus more than 25 additional ad networks. Most agencies retarget on the Google Display Network alone, which limits both reach and the placements available to you.
What is element level retargeting?
Most retargeting platforms group your visitors into broad segments and bid on the segment. Element level retargeting bids, reports and optimises down to the individual data points, such as the specific product, category or page someone viewed, so budget concentrates on the visitors showing the strongest buying signals.
What has to be installed on my website?
A retargeting pixel, deployed through Google Tag Manager. We can work inside your existing GTM account or set one up. From there we place the pixels for Facebook, LinkedIn, Google Ads, programmatic and Microsoft so the audience builds across every channel at once rather than one platform at a time.
How long does it take before a campaign can launch?
The pixel needs to be live long enough to accumulate an audience before ads can serve, so the practical constraint is your site traffic rather than our build time. Higher traffic sites can launch within days. Lower traffic sites benefit from placing the pixel early, even before the campaign is funded.
Can retargeting reach people who look like my visitors but have not been to my site?
Yes, through audience expansion. We analyse the search and site visitation patterns of your existing visitors and target new prospects who browse and search in the same way, which extends retargeting from a pure remarketing tactic into a prospecting one.
Does retargeting work alongside offline advertising?
That is one of its strongest uses. Print, direct mail, billboard, TV and radio all drive people to your website, and retargeting keeps the conversation going with those people afterwards. It makes the money already committed to other channels work harder rather than competing with it.
How is retargeting reported?
Retargeting is pulled into the same analytics dashboard as your search, social and programmatic campaigns, so you can see it in context rather than in isolation. That matters because retargeting frequently gets credit that belongs upstream, and vice versa.
“The average click through rate for display Ads is 0.10%. The average click through rate of site retargeting display Ads is 1.00%, a 10X lift.”
“In one comscore study, retargeted ads led to 1,046% increase in branded search, a clear heightened increase in brand awareness.”
Site retargeting is a no brainer for any form advertising you may be doing.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.