Book A Social Media Advertising Demo With Our Team
In the marketing discovery calls, we discuss which platforms fit your audience, pricing and management fees for paid social, how we build and optimise campaigns, and how we partner with agencies as well as direct brands.
Paid Social Results From Real Campaigns
Social media advertising reaches people by who they are and what they do rather than what they searched for, which makes it the strongest channel for demand you have to create rather than capture. Propellant Media builds and manages paid social across Facebook, Instagram, LinkedIn, Snapchat and TikTok, and reports every campaign back through the same analytics dashboard as your search and programmatic spend.
You’d Be In Great Hands. These Clients Are
Facebook/Instagram Advertising Capabilities
Facebook & Instagram have over 1.8 billion users that spend on average 1 – 2 hours a day on their platforms. And the granular nature of user data allows our agency to create audiences and target segments that are likely to be your ideal client base. Below is a sample of the targeting capabilities available via Facebook/Instagram:
- Age, Sex (Male/Female/Transgender)
- Zip Code/City, State
- Industry/Title
- Income
- Interests, Behavior
- CRM Retargeting
- Keyword Searches
We can even create a lookalike audience off of your website visitors or previous purchasers from your websites or leads that have become customers or clients of yours.
Utilize LinkedIn Ads For B2B & B2C Lead Generation
We have utilized LinkedIn’s Ad Platform for many B2B enterprises that need to connect with audiences that share more about their job titles and the companies they work in rather than simply their interests. Via LinkedIn, we have many options to choose from:
- Company Industry
- Seniority
- Job Title
- Age
- Education
- Ethnicity
After combining the power of LinkedIn with the power of Facebook Advertising, the possibilities of reaching your target audience is endless.
Snapchat Advertising Capabilities
With over 280 million daily active users and the average time spent being at 30 minutes daily, Snapchat is being a viable source of advertising potential for large brands that want to reach millenials and generation x communities. From retail brands to higher education enterprises, snapchat is proving to be a viable lead and branding source as it goes toe to toe with Facebook & Instagram. Some of the additional targeting opportunities include:
- Age, Sex (Male/Female/Transgender)
- Zip Code/City, State
- Interests, Behavior
- CRM Retargeting
- Keyword Searches
We can even create a lookalike audience off of your website visitors or previous purchasers from your websites or leads that have become customers or clients of yours.
“As of July 2016, there were over 2 BILLION searches PER DAY on Facebook.” Are you being found?
Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.
But Propellant is no ordinary digital agency. We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:
- Targeting people who checked into locations
- Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
- People who engaged with particular facebook pages (liked)
- Targeting people who engaged with content centered around particular keywords
- Directly message those individuals in addition to the Ads served to them
We’ll be honest. We didn’t believe in Facebook 4 years ago. But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.
Paid Social Advertising Process
1
Business Objectives
We want to get what your true business objectives are. Here we begin to develop KPI’s for the campaigns we’re running.
2
Message/Ad Develop
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Social Campaign Build
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
5
Reporting/Measurement
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
Granular Social Media Reporting
We alway talks about this because it matters. Clients not only want to see our reporting. We obsess over it. Our advantage is how we can place any and all social campaigns that we are managing or not managing into one dashboard so we can see the ancillary benefits of our social advertising. From Google Analytics to Facebook Insights, you’ll receive full access to our reporting system.
Frequently Asked Questions About Social Media Advertising
Which social platforms do you advertise on?
Facebook and Instagram, LinkedIn, Snapchat and TikTok, plus YouTube through Google Ads. Which platforms we recommend depends on who you are trying to reach rather than on which is most popular in general.
How is paid social different from organic social?
Organic social reaches people who already follow you. Paid social puts your message in front of people who do not know you yet, selected by demographics, job title, interests, behaviours or a customer list you supply. Paid social is a demand generation channel, not a publishing channel.
When should I use LinkedIn instead of Facebook and Instagram?
LinkedIn when the buying decision is tied to someone’s role rather than their personal interests, since you can target by company industry, seniority, job title and education. Meta when reach, cost efficiency and visual creative matter more. Many B2B campaigns run both, using LinkedIn for precision and Meta for volume.
Can you build audiences from my existing customer list?
Yes. CRM lists can be matched against social platforms, and we achieve 50 to 80 percent match rates on physical address matching. From there we can build lookalike audiences from your website visitors, previous purchasers, or the leads that actually became customers.
Is Snapchat worth advertising on?
It depends entirely on your audience. Snapchat has over 280 million daily active users spending around 30 minutes a day on the platform, and it performs for brands targeting younger demographics, particularly retail and higher education. For a B2B audience it is usually the wrong choice.
How soon do you start optimising a campaign?
After the first one to two weeks. That is enough delivery to read the data honestly. From there we split test ad creative, adjust targeting parameters and measure against cost per acquisition goals rather than surface metrics like reach.
What results should I expect from paid social?
It varies by industry and offer, so we set targets against your own baseline rather than an industry average. As reference points from live campaigns: a medspa reached a 4.02% click-through rate, three to four times better than the campaigns they were running before, and a nursing program generated 87 student leads in two weeks at a $6 to $9 cost per lead.
Do you report social alongside our other channels?
Yes. Social campaigns are pulled into the same dashboard as search, programmatic and SEO, including campaigns we do not manage, so you can see how the channels influence each other rather than judging social in isolation.
“Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year.”
“There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.”
Six in ten online adults have Instagram accounts.
Our team can build campaigns that gets your message in front of active buyers who expressed an interest or need in your business.
Curious to see what we can do? Fill out the form or contact us at 1 (877) 776-7358.