Omnichannel Marketing Capabilities
It’s marketing malpractice to put all your eggs in one digital marketing basket. And with our experience running media and viewing attribution across multiple channels, we get to see specific channels we didn’t expect to work that do end up working for agencies and brands.
Here are some of the top Digital Channels For Omni Channel Advertising we can implement for enterprises:
View All Your Data In One Omnichannel Advertising Dashboard….24/7
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard. And many of those digital channels include:
- Google Ads/Bing
- Programmatic Display
- Geofencing Marketing
- OTT Advertising
- Call Tracking
There is an entire story to tell with your advertising. It’s not simply about the phone calls or sales you get. It’s also about the things that leads up to the phone calls and sales you get. Allow our analytics team to integrate all your digital channels and measure all your secondary stage conversions.
Track All Your Phone Calls & Lead Forms With ROI Precision
For most companies and organizations, phone calls are the main determining factor for capturing business. Many companies that do receive phone calls do not track the effectiveness of their advertising or which campaigns are translating into phone calls.
Our call tracking combined with our Analytics dashboard allows for us to track calls down to the following:
- Campaign Source (Adwords, Programmatic, Social, SEO, Referrer)
- Keyword Phone Call Tracking
- Phone Call Recording/Length Of Calls
- Ad That Generated The Most Phone Calls
- Which Viewed Ads Translated Into Phone Calls
How We Execute Omnichannel Site Retargeting Campaigns
The ROI from omnichannel site retargeting campaigns is 3 – 4 time better than standard digital advertising. We do site retargeting for our company beyond just the Google Display Network. And the best part is that set up is simple and doesn’t require a heavy investment. We can site retarget across many platforms and ad networks including:
- 25 Additional Ad Networks
- Google Display Network/Doubleclick
We mention often site retargeting is in the top 3 tactics an enterprise can implement due to the in-market audience who comes to your website.
Key Omnichannel Marketing Benefits
- Take The Guesswork Out Of Which Digital Media Is Producing The Ideal ROI
- Leverage Lower Funnel As Well As Mid Funnel Tactics To Drive Revenue, Leads & Calls
- View Attribution Across Multiple Channels
- View Your Data In One Comprehensive Dashboard Both Rolled Up & Broken Down By Digital Channel
- Leverage Omnichannel Site Retargeting To Improve ROI Across All Your Media
Omnichannel Campaign Development
This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
Analytics & Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
If you have a client who you truly believe would benefit from investing in advertising solutions many of their competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.