Book An Event Targeting Demo With Our Team
In the marketing discovery calls, we discuss which events and venues we can fence, CPM & pricing for event targeting, how quickly we can launch around a date, and how we partner with agencies as well as direct brands.
Event Targeting Results From Real Campaigns
Event targeting builds an audience from the people who were physically inside a venue during a specific date and time window, then advertises to them afterwards. You do not have to be exhibiting, sponsoring or even attending. The campaigns below all ran around real events, from four day trade shows to single conferences.
You’d Be In Great Hands. These Clients Are
Latest Innovation in Event Marketing Technology (Geofencing)
Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event and then advertise to those customers. You can reach those customers whether you are in attendance or not. With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1 mile radius targeting.
There are a number of ideal geofencing locations including:
- Stadiums, Buildings
- Arenas
- Convention Centers/Trade Shows
- Parks
- Festivals
The sky is the limit with event targeting through Propellant Media.
Location Based Advertising (Geo Fencing)
Our Beacon Free geo fencing technology allows franchises and retailers to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is the advertising producing actual walk-ins to my store?
Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Busy? Watch Our Recorded Geofencing Webinar. Here is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geofencing
Key Geo Fencing Benefits
- Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED
- 90% of individuals typically have location services turned on
- Does not require Physical BEACONS
- Location File Import and Export Capability
- Granular Localization via Custom Shapes & Sizes
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to
- Retarget customers who visit or commute through any geo-fenced location
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Our Advantages
- Self-contained, turnkey Event Targeting solution.
- Granularity down to the hour level.
- A tool that builds audiences based on physical locations during
specific date and time windows. - Fully automated process to run Event Targeting campaigns
to single or multiple locations, dates and times. - Audiences are portable and reusable.
How Event Targeting Works
A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
Programmatic Display Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
Creative Development
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Geo Zone Conversion Reporting
We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
Frequently Asked Questions About Event Targeting
What is event targeting?
A geofence is drawn around a venue and switched on only for the dates and hours of the event. Anyone whose device enters that fence during that window joins an audience you can advertise to afterwards. It is geofencing with a time dimension added, which is what makes it work for events rather than permanent locations.
Do I have to be exhibiting or sponsoring the event?
No. You do not need a booth, a sponsorship, or even to attend. This is the reason event targeting appeals to companies priced out of official sponsorship, since you can reach the same attendees without buying access to them from the organiser.
How long can I keep advertising to attendees afterwards?
Anywhere from one day to 30 days after the event. The audience is also portable and reusable, so the list built at one conference can be advertised to again later rather than being discarded when the campaign ends.
How precise is the fence around a venue?
Custom shapes are drawn around the actual building footprint rather than a radius, and timing is granular down to the hour. That precision matters at events, because a one mile radius around a convention centre catches hotels, restaurants and traffic that have nothing to do with the show.
How quickly can you launch before an event?
Faster than most people expect, which matters because event dates do not move. One national accounting firm campaign was built and launched inside a single week to cover a four day trade show, and still delivered a 0.15% CTR against a 0.1% industry average.
What kinds of venues can be targeted?
Convention centres and trade shows, stadiums and arenas, conferences, festivals, parks and individual buildings. Any location with a defined footprint and a known date window works, and multiple venues, dates and times can run in one campaign.
Does it take a large budget to be worth doing?
Not necessarily, because the audience is small and highly qualified rather than broad. One healthcare marketing firm ran a conference campaign on a $1,000 budget and saw 170 clicks and a 60% video view rate. Budget scales with the size of the event and how long you want to keep reaching attendees.
Can you measure whether attendees visited us afterwards?
Yes, through conversion zone tracking. A second fence around your booth, showroom or office counts how many people served an ad later showed up in person, which turns an event campaign into something measurable rather than a branding exercise.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Event targeting reaches the people who showed up, whether or not you had a booth.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.