Book An Analytics & Reporting Demo With Our Team
In the marketing discovery calls, we discuss which channels we can pull into a single dashboard, how call tracking and conversion tracking are set up, how we measure foot traffic back to your locations, and how we partner with agencies as well as direct brands.
Measurement We Can Actually Prove
Most reporting stops at clicks and impressions. Ours compares people who saw your ads against people who did not, then measures how many of each group actually showed up at your location. Every number below comes from a live client campaign where we ran that comparison, not from an industry benchmark.
You’d Be In Great Hands. These Clients Are
Integrate All Your Marketing Activities Into One Reporting Dashboard
Data Matters. Analytics Matters. Reporting Matters. And above all, ROI Matters.
Those are the cornerstones of our analytics team and how we showcase the effectiveness of any comprehensive digital campaigns we launch for clients. We can track many of your standard channels via one dashboard including, but NOT limited to:
- Google Analytics
- Facebook/Instagram
- Google Adwords/Display/YouTube
- Bing Ads
- Programmatic Display (Geofencing, Site Retargeting)
- SEO Channels
- Phone Calls (Call Rail)
- Google My Business
Track All Your Phone Calls With ROI Precision
For most companies and organizations, phone calls are the main determining factor for capturing business. Many companies that do receive phone calls do not track the effectiveness of their advertising or which campaigns are translating into phone calls.
Our call tracking combined with our Analytics dashboard allows for us to track calls down to the following:
- Campaign Source (Adwords, Programmatic, Social, SEO, Referrer)
- Keyword Phone Call Tracking
- Phone Call Recording/Length Of Calls
- Ad That Generated The Most Phone Calls
- Which Viewed Ads Translated Into Phone Calls
Let Our Analytics Team Track All Your Conversions & Pre Conversions
Some companies want to measure phone calls or leads. But there is is always a bigger story to tell on all the actions that lead up to real leads, sales, and even foot traffic to your company. Our advanced analytics team can track everything that is critical to you understanding whether your advertising is truly translating into actions and leads.
Whether it was someone who clicked on your ads or simply “viewed” your ads, we an measure attribution back to the following actions on your website and your store:
- Phone Calls
- Critical Page Visits
- Form/Application Submissions
- Searches On Your Website
- Video Plays
- Chat Box Engagements
- Button Clicks
- Email Click Sends/Submissions
- Foot Traffic To Your Store Front
- And Much More….
Track Your Online Visitors Offline
Thanks to our geo fencing technology, we can now track people that were served Ads and then walked in your store.
How Conversion Zones Work
- A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, etc.)
- Next, a virtual Conversion Zone is traced around one or more of the advertiser’s locations.
- When customer enters geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
- If that same user goes within the conversion zone, they are added to the pool of tracked users who saw an ad and walked into the conversion zone.
- Learn more about conversion zone tracking technology here.
Watch Live Demo
Our ability to track online AND offline conversions is what sets our team a part from other digital agencies. The ability to track someone who saw your Ad and actually visited your store is powerful. We utilize a slew of data points and conversion metrics that are relevant to your campaign including but not limited to:
- Store Visits
- Natural Store Visits vs Campaign Store Visits
- Website Purchases
- Phone Calls
- Form Submissions
- Website Button Clicks
- Chat Box Engagements
- Traffic Site Increases
- Click Through Rates
- Cost Per Click/Impressions
Analytics and measurement matters to our team. We build custom reports for everyone we engage with. That keeps us honest and ensures we’re held accountable across the multiple campaigns we run for clients.
Analytics Development & Reporting
1
KPI Discovery
We dive deep into your business and campaign goals and create the pre-conversions/conversions we want to track via our on your website and via our analytics dashboard.
2
Site Tag Management
In order to track everything appropriately, we need to place HTML coding on your website for platforms like Google Analytics and Conversion Tracking Pixels.
3
Analytics Dashboard
Before we launch your campaign, we build a dashboard customized to your advertising channels including Google Analytics, Ads, SEO, and social.
4
Reporting Delivery
We will deliver standard PDF reports or provide an custom login access to you, allowing you to view the your data across all your campaigns.
5
Measurement
We will tie all of the conversions we’re tracking back to your organic and advertising channels so you can measure your true ROI.
Granular Analytics Reporting
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
There is an entire story to tell with your advertising. It’s not simply about the phone calls or sales you get. It’s also about the things that leads up to the phone calls and sales you get. Allow our analytics team to integrate all your digital channels and measure all your secondary stage conversions.
Frequently Asked Questions About Analytics & Reporting
Which marketing channels can you pull into one dashboard?
Google Analytics, Google Ads, Display and YouTube, Bing Ads, Facebook and Instagram, programmatic display including geofencing and site retargeting, SEO channels, Google Business Profile, and phone calls through CallRail. Campaigns we do not manage can be pulled in alongside the ones we do.
How do you attribute phone calls back to a campaign?
Call tracking numbers are tied into the same dashboard, so each call is attributed to its source, whether that is Google Ads, programmatic, social, SEO or a referrer. We can also report keyword level call attribution, call recordings and length, and which specific ad generated the most calls.
Can you measure foot traffic to a physical location?
Yes, using conversion zones. A geofence is drawn where you want to reach people and a separate conversion zone is drawn around your own location. Devices that were served an ad and then entered the conversion zone are counted as tracked visits, which is how we report walk-ins alongside online conversions.
What is the difference between natural store visits and campaign store visits?
Natural visits are the rate at which people who never saw your ads still show up. Campaign visits are the rate among people who did see them. Reporting both is what makes the lift meaningful. One law firm campaign measured 0.78% natural against 1.45% ad-exposed, and a luxury dealership measured 0.5% against 1.20%.
Do you track view-through conversions or only clicks?
Both. We attribute actions back to people who clicked an ad and to people who were simply served an impression without clicking. On display and OTT campaigns the view-through group is often the larger share of real influence, so reporting clicks alone understates performance.
What actions can you track besides leads and sales?
Pre-conversions matter as much as conversions. We track phone calls, critical page visits, form and application submissions, on-site searches, video plays, chat engagements, button clicks, email submissions and foot traffic to your storefront.
What needs to be installed on my website?
Tracking code for platforms such as Google Analytics plus the relevant conversion pixels. Our team handles site tag management as step two of the process, before any campaign launches, so attribution is in place from the first impression rather than added later.
Do I get live dashboard access or PDF reports?
Either. We deliver scheduled PDF reports, or give you custom login access to view data across all campaigns whenever you want. White label partners can also give their own clients access to the dashboard under their brand.
“Marketers are expected to spend over 11% of their total budget on analytics.”
“84% of marketers cannot measure and report on the contribution of their programs to the business.”
“Over 75% of B2B businesses lack industry and revenue information for leads in their database.”
It’s clear that analytics matters to companies that need to measure performance. And our analytics team has the tools to track all campaigns we running both online and offline.
Interested, fill out the contact form or call us at 1 (877) 776-7358.