Facebook/Instagram Geofencing Advertising Capabilities
As one of the few firms with this capability, our team is able to take any geofencing marketing campaign and target that audience directly on Facebook & Instagram. And we’re not talking about just people who clicked on your ads. The same people who were served an impression via our programmatic ad exchanges can also be served ads on Facebook, Instagram, LinkedIn and other social media platform. The process is simple:
- Ensure Facebook Pixel Is Installed On Website
- Develop Geofencing Marketing Campaign
- Add Geofencing Audience Into Facebook
- Launch Both Campaigns
The process is intricate on the back, but simple for local to national brands who want the granular level of geofencing targeting with the powerful and conversion opportunities with Facebook & Instagram.
Why Leverage Facebook Geofencing With Us?
Most organizations don’t have access to premier geofencing technology. And most don’t know the process of taking such an audience and putting that audience on facebook. Examples of the audiences we can create after leveraging geofencing marketing:
- Just the audience served impressions
- Lookalike audience of the people who saw your ads
- Lookalike audience of the people who saw your ads and converted
- Those who were geofenced and saw your OTT or Pre-Roll Video Ads
Taking your geofencing audiences and pushing them onto Facebook only improves the performance of your original geofencing marketing campaigns.
Leverage Other Programmatic Display Audiences Onto Facebook/Instagram
It doesn’t stop there at geofencing marketing. Through our proprietary process, we can take any programmatic display tactic, and reach that same audience (who saw your ads or served an impression) on Facebook & Instagram. Those other tactics include:
- Addressable (Household) Geofencing
- Search Retargeting
- Keyword Contextual
- CRM Retargeting
- OTT/CTV Advertising
- Pre-Roll Video
- Audience Curation
- Event Targeting
We can even create a lookalike audience off of your website visitors or previous purchasers from your websites or leads that have become customers or clients of yours.
“As of July 2016, there were over 2 BILLION searches PER DAY on Facebook.” Are you being found?
Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns so you are speaking to those people that matter the most to your advertising campaign.
But Propellant is no ordinary digital agency. We have access to proprietary technologies that allow us to go beyond those 1,500 filters including:
- Targeting people who checked into locations
- Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
- People who engaged with particular facebook pages (liked)
- Targeting people who engaged with content centered around particular keywords
- Directly message those individuals in addition to the Ads served to them
We’ll be honest. We didn’t believe in Facebook 4 years ago. But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.
Facebook Geofencing Process
Install Facebook Pixel
We first take your Facebook Pixel and install on your website, thus ensuring it is firing and active.
Develop Geofencing Campaign
We take the original intent of your geofencing campaign, and initially launch it.
Develop Facebook Campaign
We take the intent behind the Facebook/Instagram campaign, and develop that campaign.
Ingest Geofencing Audience In FB
Where the magic happens, we take the geofencing audience and insert as a custom audience into your Facebook/Instagram campaign.
We spot check and launch your Facebook/Instagram campaign.
Granular Facebook & Instagram Geofencing Reporting
We alway talks about this because it matters. Clients not only want to see our reporting. We obsess over it. Our advantage is how we can place any and all social campaigns that we are managing or not managing into one dashboard so we can see the ancillary benefits of our social advertising. From Geofencing Marketing to Facebook Insights, you’ll receive full access to our reporting system.
“Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year.”
“There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.”
Six in ten online adults have Instagram accounts.
Our team can build campaigns that gets your message in front of active buyers who expressed an interest or need in your business.
Curious to see what we can do? Fill out the form or contact us at 1 (877) 776-7358.