See How Facebook Instagram Geofencing Marketing Could Work For You
Our Facebook/IG Geofencing and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for that none of their competitors are using.
See mobile location-based advertising in action:
- Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers
- Trade Show Exhibitor who wants to advertise at a particular event
- Car dealership that desire to target their competitor dealerships with geo targeted ads and measure foot traffic back to their showrooms can establish geofences in the right target location.
- if a retailer or franchise wants to run a customer loyalty program, it can build geofencing around its own stores to drive repeat customers and attract new customers.
- Digital Marketing Agency wants to white label, resell, and bring Facebook geofencing advertising solutions to its clients.
Book A Facebook Instagram Geofencing Marketing Demo With Our Team
In the marketing discovery calls, we discuss how geofencing can work for you, CPM & Pricing for geofencing marketing, The process of geofencing, how we partner with agencies as well as direct brand.
What Is Facebook & Instagram Geofencing?
Facebook and Instagram geofencing takes the audience built by a geofencing campaign — every device seen at a location you choose — and loads it into Meta Ads Manager as a custom audience, so the same people who were served your programmatic ads also see you in their Facebook and Instagram feeds. Propellant Media is one of the few firms that can move a geofencing audience onto Meta this way, and pair it with conversion zone tracking so you can see which of those people actually walked into your location.
You’d Be In Great Hands. These Clients Are
Facebook/Instagram Geofencing Advertising Capabilities
As one of the few firms with this capability, our team is able to take any geofencing marketing campaign and target that audience directly on Facebook & Instagram. And we’re not talking about just people who clicked on your ads. The same people who were served an impression via our programmatic ad exchanges can also be served ads on Facebook, Instagram, LinkedIn, and other social media platforms. The process is simple:
- Ensure Facebook Pixel Is Installed On Website
- Develop a Geofencing Marketing Campaign
- Add Geofencing Audience Into Facebook
- Launch Both Campaigns
The process is intricate on the backend, but simple for local to national brands who want the granular level of geofencing targeting with the powerful and conversion opportunities with Facebook & Instagram.
Why Leverage Facebook Geofencing With Us?
Most organizations don’t have access to premier geofencing technology. And most don’t know the process of taking such an audience and putting that audience on Facebook. Examples of the audiences we can create after leveraging geofencing marketing:
- Just the audience served impressions
- Utilize video and static ads for your Meta Geofencing campaigns
- Lookalike audience of the people who saw your ads
- Lookalike audience of the people who saw your ads and converted
- Those who were geofenced and saw your OTT or Pre-Roll Video Ads
Taking your geofencing audiences and pushing them onto Instagram and Facebook only improves the performance of your original geofencing marketing campaigns. Meta platforms typically produce higher click-through rates, and leveraging Meta with our geofencing audiences can produce a more omnichannel marketing plan for your business.
Leverage Other Programmatic Display Audiences On Facebook/Instagram
It doesn’t stop there at geofencing marketing. Through our proprietary process, we can take any programmatic display tactics, and reach that same audience (who saw your ads or served an impression) on Facebook & Instagram. Those other tactics include:
- Addressable (Household) Geofencing
- Search Retargeting
- Keyword Contextual
- CRM Retargeting
- OTT/CTV Advertising
- Pre-Roll Video
- Audience Curation
- Event Targeting
We can even create a lookalike audience from your website visitors, previous purchasers from your websites, or leads that have become customers or clients of yours.
“As of July 2016, there were over 2 BILLION searches PER DAY on Facebook.” Are you being found?
Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns, so you can speak to the people who matter most to your advertising campaign.
But Propellant is no ordinary digital agency. We have access to proprietary technologies that allow us to go beyond those 1,500 filters, including:
- Targeting people who checked into locations
- Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
- People who engaged with particular facebook pages (liked)
- Targeting people who engaged with content centered around particular keywords
We’ll be honest. We didn’t believe in Facebook 4 years ago. But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.
Facebook Geofencing Process
1
Install Facebook Pixel
We first take your Facebook Pixel and install on your website, thus ensuring it is firing and active.
2
Develop Geofencing Campaign
We take the original intent of your geofencing campaign, and initially launch it.
3
Develop Facebook Campaign
We take the intent behind the Facebook/Instagram campaign and develop that campaign.
4
Ingest Geofencing Audience In FB
Where the magic happens, we take the geofencing audience and insert as a custom audience into your Facebook/Instagram campaign.
5
Launch Campaign
We will spot-check and launch your Facebook/Instagram campaign.
24/7 Dashboard Analytics Reporting
Don’t wait a full month before you receive robust reporting. Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
Frequently Asked Questions About Facebook & Instagram Geofencing
What is Facebook geofencing?
Facebook geofencing is a location based advertising strategy where a virtual boundary is drawn around a physical place, and devices seen inside that boundary are then shown your ads on Facebook and Instagram. Unlike Meta’s own radius targeting, the audience is built from a programmatic geofencing campaign first, then loaded into Meta Ads Manager as a custom audience.
How is this different from Facebook’s built-in location targeting?
Meta’s native targeting works from a radius around a pin, which typically covers a wide area including people who never visited the place itself. A geofencing audience is built from devices actually observed inside a precise polygon drawn around the building, and it can include people who were served an impression rather than only those who clicked.
How do I set up a Facebook and Instagram geofencing campaign?
There are five steps: install the Meta Pixel on your website, build and launch the geofencing campaign, build the Facebook and Instagram campaign, ingest the geofencing audience into Meta as a custom audience, then launch both together so the same people are reached across programmatic and social.
Do I need a Meta Pixel installed on my website?
Yes. The Pixel needs to be installed and firing before the campaign launches, so conversions can be attributed and retargeting and lookalike audiences can be built from the traffic the campaign drives.
What audiences can you build from a geofencing campaign?
Several: everyone served an impression inside the fence, a lookalike audience of those people, a lookalike of only the ones who converted, and everyone who was geofenced and then saw your OTT or pre-roll video ads. The same approach also works with addressable geofencing, search retargeting, CRM retargeting, and keyword contextual audiences.
Can Facebook geofencing target specific events?
Yes. A fence can be drawn around a conference centre, stadium, or festival ground for the dates of the event, and attendees can then be reached on Facebook and Instagram during and after it. This is a common approach for trade show exhibitors and sports and entertainment venues.
How accurate is Facebook geofencing?
Accuracy comes from the underlying geofencing campaign rather than from Meta. Fences are drawn as precise polygons around the actual building footprint instead of a radius, so the audience reflects people who were genuinely at the location. CRM list matching to physical addresses achieves 50 to 80 percent match rates.
How do I measure whether it worked?
Reach, click-through rate, conversion rate, and store visits are the core metrics, and all social campaigns are reported in a single dashboard alongside the geofencing data. Conversion zones can also be layered on to measure how many people who saw the ads later visited your location in person.
“Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year.”
“There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.”
Six in ten online adults have Instagram accounts.
Our team can build campaigns that gets your message in front of active buyers who expressed an interest or need in your business.
Curious to see what we can do? Fill out the form or contact us at 1 (877) 776-7358.