See How Facebook Instagram Geofencing Marketing Could Work For You
Our Facebook/IG Geofencing and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for that none of their competitors are using.
See mobile location-based advertising in action:
- Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers
- Trade Show Exhibitor who wants to advertise at a particular event
- Car dealership that desire to target their competitor dealerships with geo targeted ads and measure foot traffic back to their showrooms can establish geofences in the right target location.
- if a retailer or franchise wants to run a customer loyalty program, it can build geofencing around its own stores to drive repeat customers and attract new customers.
- Digital Marketing Agency wants to white label, resell, and bring Facebook geofencing advertising solutions to its clients.
Book A Facebook Instagram Geofencing Marketing Demo With Our Team
In the marketing discovery calls, we discuss how geofencing can work for you, CPM & Pricing for geofencing marketing, The process of geofencing, how we partner with agencies as well as direct brand.
You’d Be In Great Hands. These Clients Are
Facebook/Instagram Geofencing Advertising Capabilities
As one of the few firms with this capability, our team is able to take any geofencing marketing campaign and target that audience directly on Facebook & Instagram. And we’re not talking about just people who clicked on your ads. The same people who were served an impression via our programmatic ad exchanges can also be served ads on Facebook, Instagram, LinkedIn, and other social media platforms. The process is simple:
- Ensure Facebook Pixel Is Installed On Website
- Develop a Geofencing Marketing Campaign
- Add Geofencing Audience Into Facebook
- Launch Both Campaigns
The process is intricate on the backend, but simple for local to national brands who want the granular level of geofencing targeting with the powerful and conversion opportunities with Facebook & Instagram.
Why Leverage Facebook Geofencing With Us?
Most organizations don’t have access to premier geofencing technology. And most don’t know the process of taking such an audience and putting that audience on Facebook. Examples of the audiences we can create after leveraging geofencing marketing:
- Just the audience served impressions
- Utilize video and static ads for your Meta Geofencing campaigns
- Lookalike audience of the people who saw your ads
- Lookalike audience of the people who saw your ads and converted
- Those who were geofenced and saw your OTT or Pre-Roll Video Ads
Taking your geofencing audiences and pushing them onto Instagram and Facebook only improves the performance of your original geofencing marketing campaigns. Meta platforms typically produce higher click-through rates, and leveraging Meta with our geofencing audiences can produce a more omnichannel marketing plan for your business.
Leverage Other Programmatic Display Audiences On Facebook/Instagram
It doesn’t stop there at geofencing marketing. Through our proprietary process, we can take any programmatic display tactics, and reach that same audience (who saw your ads or served an impression) on Facebook & Instagram. Those other tactics include:
- Addressable (Household) Geofencing
- Search Retargeting
- Keyword Contextual
- CRM Retargeting
- OTT/CTV Advertising
- Pre-Roll Video
- Audience Curation
- Event Targeting
We can even create a lookalike audience from your website visitors, previous purchasers from your websites, or leads that have become customers or clients of yours.
Why Facebook Geofencing is Important for Your Business
Geofencing advertising is a marketing strategy that establishes virtual boundaries in a particular area and when a mobile device enters the area, an action is triggered. This triggered action sends geo targeted ads to target audiences and allows your businesses to spread awareness about an exclusive offer or promotion. Facebook geofencing is essential to every business since it focuses on location targeting and aims to deliver relevant ads to the target audience.
Displaying Instagram and Facebook ads through geo targeting is a great way to target the right people at the right time and location for maximum results. The importance of geofencing Facebook ads can be gauged by the following benefits:
Better targeting:
Facebook geofencing allows you to hyper-target potential customers at the right location and time. This marketing strategy can help you, as a business owner, spread awareness about your brand, improve existing customer relationships, and attract new customers.
The Facebook geofencing marketing strategy considers user location and rightly targets them for the maximum impact. Moreover, it also takes into consideration the target location and ensures that competitors’ customers are shown geo targeted ads at the right time.
For instance, a marketer can use this location-based marketing strategy to attract competitors’ customers. So, if you have a coffee shop, you can place a geofence in your competitor’s location to target their customers. Also, since timing plays an important role in geo targeting, you can send them promotional messages in the morning when they would usually grab a cup of coffee before heading out for work.
Personalized experience:
Facebook geofencing advertising also allows you to personalize the experience of your target audience.
In this strategy, before you serve ads to your target customers, factors such as the user location, and deep analysis into the type of ad campaign that will connect the most with the target customers are taken into account.
Now, based on this information, Facebook geofencing ads are created that resonate the most with your potential customers.
These Facebook ads entice customers with exclusive deals and offers, thus ensuring that your digital marketing efforts are impactful and generate maximum ROI.
Cost Effectiveness
Since these Facebook geofencing ads focus on targeting customers at the right place and time, you can make the most of your ad spend.
However, to ensure that you are spending the money at the right place, you need to consider the optimal radius of the particular area and focus on geo targeting the right people. Establishing geofences in multiple locations may look tempting, but is not a very cost-effective option when compared to the ROI generated.
Industries That Benefit Most from Facebook Geofencing
There is no denying that geofencing Facebook ads benefit a wide range of businesses. However, the industries that benefit the most from these Facebook ads are:
1. Retail Stores: Facebook geofencing advertising can be established in retail locations to entice nearby target shoppers to visit the store.
2. Event Management Industry: If you are organizing a particular event, you can establish geofencing advertising in the desired location to entice the attendees with attractive offers and promotions.
3. Any Business with a Physical Location: Geo targeting for businesses with a physical location that rely on foot traffic for success can send promotional messages to the mobile devices of potential customers as soon as they enter a particular area. Facebook ads, when displayed at the right target location, can help increase foot traffic of the store and improve sales.
Tracking and Analyzing Facebook Geofencing Results
Delivering geofencing Facebook ads is a common practice in digital marketing that helps serve ads to the right audience based on a particular target location. All you need to do is establish a location pin drop, determine the radius of the fence, and start with a Facebook ad campaign.
To track the development of a geofencing marketing strategy, you need to look at the following metrics:
- Reach
- Clickthrough rates (CTR)
- Conversion rates
- Number of sent notifications
- Number of store visits
“As of July 2016, there were over 2 BILLION searches PER DAY on Facebook.” Are you being found?
Facebook provides 1,500 filters that allow for granular reach and brand awareness campaigns, so you can speak to the people who matter most to your advertising campaign.
But Propellant is no ordinary digital agency. We have access to proprietary technologies that allow us to go beyond those 1,500 filters, including:
- Targeting people who checked into locations
- Matching to physical addresses of CRM lists (We achieve 50 – 80% match rates)
- People who engaged with particular facebook pages (liked)
- Targeting people who engaged with content centered around particular keywords
We’ll be honest. We didn’t believe in Facebook 4 years ago. But after turning it on for political campaigns and retailers, we’ve seen how you can microtarget people even better than search at times.
Facebook Geofencing Process
1
Install Facebook Pixel
We first take your Facebook Pixel and install on your website, thus ensuring it is firing and active.
2
Develop Geofencing Campaign
We take the original intent of your geofencing campaign, and initially launch it.
3
Develop Facebook Campaign
We take the intent behind the Facebook/Instagram campaign and develop that campaign.
4
Ingest Geofencing Audience In FB
Where the magic happens, we take the geofencing audience and insert as a custom audience into your Facebook/Instagram campaign.
5
Launch Campaign
We will spot-check and launch your Facebook/Instagram campaign.
Granular Facebook & Instagram Geofencing Reporting
We always talks about this because it matters. Clients not only want to see our reporting. We obsess over it. Our advantage is how we can place any and all social campaigns that we are managing or not managing into one dashboard so we can see the ancillary benefits of our social advertising. From Geofencing Marketing to Facebook Insights, you’ll receive full access to our reporting system.
Frequently Asked Questions
Facebook geofencing is a digital marketing strategy in which businesses target users of a particular location through geo targeted ads on Facebook, which are similar to Google ads that you may have encountered, with the only difference being that these ads appear on your Facebook page.
To set up a geo targeted ads campaign, you need to first understand your target audience and the target location.
Moreover, you need to set the budget for geofencing Facebook ads, create ad formats, and refine ad settings to target users effectively.
Yes, geofencing Facebook ads can target specific events. You can also establish geofenced ads in the event’s exact location to make visitors and attendees aware and entice them with custom offers.
Geofencing Facebook ads are generally very accurate since they leverage several data points to determine the user’s location.
You can measure the success of your geofencing Facebook ads by looking at the essential metrics such as reach, impressions, CTR rate, store visits, and conversion rate.
“Worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 (Facebook MAUs) which is a 17 percent increase year over year.”
“There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.”
Six in ten online adults have Instagram accounts.
Our team can build campaigns that gets your message in front of active buyers who expressed an interest or need in your business.
Curious to see what we can do? Fill out the form or contact us at 1 (877) 776-7358.