Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we’d consider true geo-fencing. There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization.
What Is Geofencing Marketing? 32 Location Based Companies You Should Know
Geofencing marketing is an important marketing strategy we at Propellant Media employ to help you achieve your marketing efforts and needs. And even though we believe we can meet all of your geofencing marketing campaign needs, we realize this may not always be the case. As a result, we have listed here the top 30 geo-fencing marketing company providers. But first, let’s discuss what is geofencing marketing.
TABLE OF CONTENTS:
- What Is Geofencing Marketing?
- How Does Geofencing Marketing Work?
- What Do Your Geofencing Advertising Ads Look Like?
- 5 Benefits Of Geofencing Marketing
- How Do You Implement Geofencing In Your Marketing Strategy
- Geofencing vs Geotargeting vs Geolocation
- Geofencing Companies
- Additional Questions To Ask
So What Is Geofencing Marketing?
Geofencing marketing allows companies & advertisers to serve display ads and target people in very precise areas and the places they go such as competitor locations, convention centers, retail locations, malls, event centers, neighborhoods, crosswalks, and as small as 5 square foot locations. Geofencing marketing come in many forms includes being able to reach people utilizing IP Address targeting as well as GPS targeting, utilizing latitude and longitude coordinate (which is the most precise form of geofencing), but overall it’s the chance to utilize one’s physical location to indicate behavioral intent.
In the video above, you will see how we’re able to build virtual fences around individual locations and get as small as the contours of the buildings and locations that people are walking into. Some examples of locations we can geofence include:
- Competitor Locations
- Your Own Location (Customer Loyalty)
- Retail Locations
- Trade Shows/Events
- Individual Buildings & Hospitals
- Streets and Cross Sections
- Households (Addressable Geofencing)
- Sporting Events
How Does Geofencing Marketing Work?
- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
Below is a great graphic on the process of geofencing and how it is laid out for companies and organizations:
What Do Your Geofencing Advertising Ads Look Like?
Your ads typically are display on mobile apps and websites and traditionally look like display ads that can range in many different sizes. Below are the most popular sizes:
- 300 x 250
- 320 x 50
- 300 x 50
- 728 x 90
- 160 x 600
- 300 x 600
- 970 x 90
- 1200 x 627 – Native
Also, geofencing marketing allows companies to utilize video content that are 6 second, 15 second, 30 second, and 60 second clips and they can also be utilizing in Over The Top (OTT Advertising) campaigns as well.
Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting be it New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA. Now let’s go through the list of companies doing and leveraging geofencing marketing for companies.
5 Benefits of Using Geofencing
Geofencing Attracts People Nearby
Geofencing marketing is a powerful marketing strategy that utilizes location-based targeting to attract people who are in close proximity to a specific area or business. By setting up a virtual boundary, known as a geofence, businesses can send targeted messages, promotions, and advertisements to people within that area. This technology leverages the immediacy and relevance of location data to capture the attention of potential customers who are already nearby. Geofencing marketing can be particularly effective in attracting foot traffic to physical stores, restaurants, events, and other local businesses. By delivering timely and personalized offers, businesses can engage with their target audience in a highly targeted and contextual manner, increasing the likelihood of attracting and converting nearby customers.
Geofencing Marketing Is Personalized
Geofencing is a highly personalized marketing tool that allows businesses to tailor their messaging and promotions based on a user’s specific location. By utilizing mobile devices’ GPS and location-based technologies, geofencing enables businesses to deliver relevant and targeted content to individuals within a specific geographic area. This personalization creates a more engaging and meaningful user experience, as people receive information that is specifically tailored to their immediate surroundings. For example, a retail store can send customized offers to shoppers in proximity, directing them to nearby items and exclusive discounts. By leveraging this level of personalization, businesses can leverage geofencing to enhance customer engagement and loyalty, ultimately driving higher conversion rates and long-term customer satisfaction.
Geofencing Advertising Can Steal Customers From The Competition
Geofencing can be a valuable tool for businesses looking to gain a competitive edge and steal customers away from their competition. By strategically setting up geofences around key competitor locations, businesses can target potential customers who are already in close proximity to their rivals. Through personalized messaging and offers, businesses can entice these nearby customers to visit their location instead. For example, a restaurant could send a push notification to someone dining at a nearby competitor, offering a special discount or free appetizer to come try their establishment instead. This targeted approach allows businesses to directly engage with potential customers at the right time and place, increasing the likelihood of converting them and ultimately stealing them away from the competition. Geofencing empowers businesses to be proactive in attracting customers by capitalizing on their physical proximity to competitors, helping them gain a competitive advantage in the market.
Geofencing Marketing Generates Valuable Data
Geofencing not only provides businesses with the ability to deliver personalized experiences but also generates valuable data that can inform their marketing and operational strategies. By tracking user location and behavior within the virtual boundaries, businesses can gather insights into consumer preferences, trends, and habits. This data can help businesses understand where their target audience spends their time, what locations and activities are most popular, and even the effectiveness of their marketing efforts. With this information, businesses can make data-driven decisions to optimize their advertising campaigns, improve customer targeting, and refine their overall business strategy. Geofencing-generated data empowers businesses to make informed decisions that can lead to increased customer engagement, satisfaction, and ultimately, drive revenue growth.
Geofencing Is Simple To Implement
Geofencing is a remarkably simple and straightforward technology to implement for businesses of all sizes. With the advancements in mobile applications and location services, setting up a geofence requires minimal technical expertise. Many geofencing platforms offer user-friendly interfaces and intuitive tools that can quickly create virtual boundaries around specific locations. These boundaries can then be customized and adjusted as needed to align with business objectives and target audience. Additionally, integrating geofencing capabilities into existing applications or marketing tools is often seamless, ensuring a smooth implementation process. With the simplicity of geofencing implementation, businesses can easily harness the power of location-based marketing to drive customer engagement, increase brand visibility, and boost their overall competitive advantage.
How to Implement Geofencing in Your Marketing Strategy
Research your target audience
Before implementing geofencing marketing, it is essential to conduct thorough research on your target audience. Understand their demographics, preferences, and behavior patterns to create effective and personalized geofencing campaigns that resonate with them.
Keep your geofencing marketing boundary small
It is recommended to keep your geofencing advertising boundary small and precise. Focusing on a specific location ensures that you are reaching a concentrated group of potential customers who are more likely to engage with your offers and messages, increasing the effectiveness of your marketing efforts.
Make your call to action (CTA) actionable and clear
When designing your geofencing marketing campaigns, ensure that your call to action (CTA) is clear and actionable. Whether it’s a discount offer, a limited-time promotion, or an event invitation, make sure that your CTA prompts immediate action from your target audience, compelling them to take advantage of the opportunity.
Use varied targeting techniques
To maximize the impact of your geofencing marketing campaigns, utilize a mix of targeting techniques. Aside from location-based targeting, consider using demographic targeting, behavioral targeting, or even retargeting strategies to engage different segments of your audience. This allows for more personalized messaging and can boost the overall effectiveness of your geofencing marketing efforts.
Tracking the Success of Your Geofencing Marketing Campaigns
Ad Impressions or Views:
Tracking the number of ad impressions or views helps measure the reach and visibility of your geofencing marketing campaign. This metric indicates how many times your ads were displayed to users within the geofenced area.
Click-Through Rate (CTR):
CTR measures the percentage of users who clicked on your ad after seeing it. It indicates the level of engagement and interest generated by your geofencing campaign and helps gauge its effectiveness in driving traffic to your website or landing page.
Cost Per 1,000 Impressions (CPM):
CPM calculates the cost incurred for every 1,000 ad impressions. It helps evaluate the cost-efficiency of your geofencing campaign by comparing the expenses to the number of targeted impressions achieved.
Cost Per Click (CPC):
CPC measures the cost associated with each click on your ad. It allows you to understand how much you are paying for each user who interacts with your geofencing campaign.
Conversion Zone Visits:
Tracking the number of visits to your physical store or designated conversion zone gives insight into the effectiveness of your geofencing campaign in driving foot traffic. This metric helps assess the real-world impact of your geofencing efforts.
Cost Per Visit:
Cost per visit calculates the cost incurred for each visit made to your physical location as a result of your geofencing campaign. It helps measure the efficiency and ROI of your geofencing efforts in driving in-person visits.
Cost Per Action (Phone Call, Walk-In, Sale):
Tracking the cost per desired action, such as a phone call, walk-in visit, or sale, helps evaluate the overall performance and effectiveness of your geofencing campaign in generating valuable conversions.
Walk-in rate measures the percentage of users who visited your physical location after being exposed to your geofencing campaign. This metric provides valuable insights into the impact and success of your geofencing efforts in driving foot traffic to your business.
Geofencing vs Geotargeting vs Geolocation
Geofencing, geotargeting, and geolocation are three terms often used in the realm of location-based marketing, but they each have distinct meanings and functions. Understanding the difference between these concepts is crucial for businesses looking to leverage the power of location-based marketing effectively.
Geofencing refers to the practice of creating a virtual boundary or “fence” around a specific geographic area. This area can be as small as a store or as large as an entire city. Geofencing is primarily used to trigger certain actions or notifications when a user enters or exits the designated area. For example, a retailer might send a push notification with a discount code to shoppers who enter their store’s geofenced area.
Geotargeting, on the other hand, focuses on delivering content or ads to users based on their geographic location. It involves tailoring marketing messages specifically to a particular region or area. Geotargeting allows businesses to deliver more relevant and localized content to their target audience. For example, a national fast-food chain may display different promotions and menu items based on the location of the user, taking into account regional preferences and tastes.
Geolocation refers to the process of determining the exact geographic location of a device or user. It utilizes technologies such as GPS, WiFi, or IP addresses to pinpoint the user’s location accurately. Geolocation data can be used for a variety of purposes, including providing localized search results, personalized recommendations, or real-time tracking of delivery services. For example, a ride-sharing app uses geolocation to match users with nearby drivers and provide accurate estimates of arrival times.
In summary, geofencing sets up virtual boundaries, geotargeting focuses on delivering content based on location, and geolocation determines the actual geographic location of a device or user. While these concepts are interconnected and often used in conjunction, they serve different purposes in the realm of location-based marketing. By understanding these distinctions, businesses can effectively utilize these strategies to reach and engage their target audience with personalized, location-based messaging and experiences.
Geofencing Marketing Companies:
Propellant Media is one of the premier geo-fence digital agencies offering geofencing marketing and programmatic display to small and midsize companies that are looking to bring hyper local targeting solutions to local and national brands with multiple locations. Propellant Media was founded to bring enterprise level solutions to small – midsize companies and emerging brands. Watch the video below to better understand our geo fencing solutions:
Many geo-fencing companies claim they utilize geo fencing to target people, but other geo-fencing solutions are typically referred to as beacon technology. These geo-fencing company solutions only allow advertisers to drill down to a 1 mile radius, which can still be too broad for many advertisers.
Propellant Media’s geo fencing company solutions allows companies to drill down to individual buildings, malls, retail stores, parking lots, events, and even convention centers. Many of the proximity marketing platforms on the market charge a minimum of $10,000 – $20,000/month in media, whereas Propellant Media allows companies to spend $1,000/month in media when working directly with the agency. For white label partners, that monthly media spend drops to $500/month in media per client they bring to the platform.
In addition to geo-fencing, Propellant Media offers a number of other programmatic solutions including:
- Addressable Geofencing (Households & Businesses)
- Behavioral Targeting
- CRM Retargeting
- IP Targeting
- Search Retargeting
- Dynamic Site Retargeting
- Keyword Contextual Targeting
- Programmatic Video
- OTT/Connected TV Advertising
Propellant Media also provides a white label solution to other digital agencies and marketing companies that want a turnkey solution that includes reporting, analytics, and full execution of geo fencing and programmatic display campaigns.
2. Simpli.fi – A Geofence Marketing Software DSP
Simpli.fi is one of the original founders of geo fencing. Simpli.fi utilizes what’s known as unstructured data to pinpoint the individual users and specific nuances of those consumers on app or websites consuming content or visiting particular places. This makes them a great company to advertise with.
Simpli.fi in our opinion is the best geofence platform on the market, however if you want to utilize their platform, you need to be spending a minimum $10,000 – $20,000/month in media to work directly with them. Otherwise, you can go to a company like Propellant Media who utilizes the Simpli.fi solution but has a significantly reduced minimum fee.
ThinkNear is a location based advertiser that also offers geofence marketing solutions to companies. They have several offices around the United States. Their proximity-based targeting focuses on identifying mobile users near specific locations, such as businesses, events, and other points of interest. Scored GeoFences are a great tool for real-time targeting of users within a specific distance of a retail location.
So they may not provide the specific geo fencing solution where you can target the actual people that walk inside a specific building, but showcase the ability to get close to the people who do walk near your targeted area.
Agility.Marketing is another big time player of programmatic display advertising. On their website, they mention that Agility allows you to reach your target audience, regardless of where they are, with highly targeted, real-time dynamic ads and the best account management in ad tech. They seem to provide a similar geo fencing solution as Propellant Media. The big benefit from them is they offer free Ad Creative Development if you choose to utilize their programmatic digital solution set. Having a partner who can develop the ads at no additional charge is in fact a nice benefit and why we like these guys.
We are uncertain of their cost structure and minimum spend requirement, so that would be an important question to ask if you are considering their services.
Cidewalk specializes in mobile marketing solutions for small and mid-sized business owners. They allow their clients to target a specific city or town. Once their clients create their own custom mobile ads, the company then launches the client-made ads through thousands of popular apps, where people receive the ads while using the apps. Cidewalk has three pricing options: $100, $250, and $500 per month. You can pick any town / city in the US to promote your business. As soon as you launch, your ad will start appearing on thousands of smartphone apps ranging from news to weather to games. No. Unlike many other advertising companies, we don’t require any long-term commitment. You can cancel anytime and not be billed going forward.
6. Local Page Pop
Local Page Pop allows their clients to target audiences based on location-based targeting and add demographic filters to these geo-fences. Their ads are launched on mobile, desktop, video, and more. They offer more advertising options than geo-fencing. So if you want a holistic advertising campaign that is flexible and can target your needs, you may want to consider them. We do not know their pricing options, so their solutions may be costly.
Local Page Pop seems to do a lot of work with Political campaigns as well as real estate firms.
7. Medialyze Marketing
Medialyze offers a three-step process to better help you connect with your audience. The firm first analyzes your site to ensure that the site is designed to maximize results from an increase in user leads brought in by their marketing efforts.
Next, the team behind Medialyze optimizes your online presence through technical and creative techniques to increase web performance, visibility, and drive traffic. Finally, the company utilizes their geo-fencing techniques along with their other advertising methods to bring you the best marketing solutions possible.
Companies using Salesforce Marketing Cloud can transform the customer journey using their real-time location. Salesforce offers geo-targeting, geo-fencing, and beaconing to its platform users. If you already use Salesforce, then unlocking their geo-fencing capabilities to target your customers is a great strategy. Their geo-fencing capabilities are different from our standard use of geo-fencing and targeting people that visit specific buildings. But worth looking into their solution to see if it’s a good fit for you organization.
Enradius’s geo-targeting solutions allows you to target users based on zip codes, DMAs (Designated Market Areas), or via a 1 to 500 mile radius of a specified point. The Enradius team promises to work close with you in order to create the most optimal campaigns so that your ads reach the right people.
Proximi.io leverages their SDK (Software Development Kit) to provide unique advertising solutions. Like the other companies mentioned in this post, they offer geo-fencing for their client’s advertising needs. However, they also provide advertisers with a customizable analytics page to gather performance insights and an events editor that triggers actions based on specific events within geo-fenced locations. Proximi.io also uses beaconing technology to target people that pass specific locations called beacons. These beacons are designated by the advertisers and they capture users within a specific range of the beacon. Proximi.io offers 5 different pricing points, ranging from a 30 day free trail to €570 per month. The company also offers negotiable prices for clients that want more customization options within their platforms.
Works and outsources it geo-fencing solutions to a number of large DSP platforms including the Trade Desk, Choozle and other platforms. Provider of various digital solutions to assist marketers, advertisers, and agencies throughout a complete marketing campaign lifecycle. Those include location-based data collection and management to target consumers based on their behavior; geo-fencing to custom-target specifically pinpointed geographic areas, and ads powered by CRM data across multiple channels. The company offers retargeting, as well as negative retargeting, and geofencing that is intended to capture potential customers when they visit competitor locations. Factual supports ad campaigns across multiple digital devices and platforms, and in-depth demographic and consumer behavior analysis.
12. Kick Adz Media
Kick Adz Media offers geo-fencing solutions to advertisers who want to target anyone who enters their competitor’s store or retarget customers who have already entered their store. They can even track in-store conversions for someone who has seen your ad walks into your store. These guys are similar to the solution set we provide as an agency. We’re uncertain as to their pricing, but are worth reaching out to if you are truly looking for another geo-fencing option.
Braze helps marketing teams build customer loyalty through mobile, omni channel customer experiences. Braze offers a service called Braze Location Marketing Suite, which takes customer data and uses it to reach your audience effectively with highly targeted, contextually relevant outreach. The full suite offers location targeting, geofencing, location data enrichment, location data detection, and beacon support solutions for your marketing efforts.
15. OutFront Media
A major player in the marketing and advertising category that spe cializes in out-of-home mediums like digital billboards and other platforms that engage consumers when they are in public places. The company boasts close to half a million displays, both static and digital, and most of those are located in highly-desirable and much-trafficked locations. The company’s footprint extends to the 25 largest American markets to reach commuters, pedestrians, and others through ads that integrate cloud-based and app-driven technology. Features of their network of displays include flexible messaging, synchronized content, and real-time dynamic triggers – as well a geo fencing targeting and retargeting.
Reach Local is a big player with many locations and a large army of sale people who provide ppc, seo, and programmatic display solutions to small business owners. There’s a lot of churn and burn at this company, but they do provide a large solution set to company. They offer a software they developed called Reach Edge that allows you to track leads and turn them into customers. Reach Edge provides the standard geo-fencing solutions that many of the other companies listed here has to offer; however, what makes Reach Local’s Reach Edge software unique is that the software broadens your exposure in search engines by putting accurate and consistent information about your business on over 50 directories, including Google and Yelp. This feature helps you drive traffic from local search queries.
A leading digital marketing agency in the Midwestern United States, and it offers full-service mobile marketing and geo-fencing capability across multiple platforms. Among its services are mobile search advertising, app download advertising, SMS text messaging campaigns, geo fencing of specific locations and target areas, and both website and e-commerce development, including responsive website design and ADA compliant websites.
One Audience has developed an SDK for advertisers who want to promote their apps to an array of audiences. One Audience aggregates user data from their network of participating apps and mobile publishers to create audiences and then separates them into segments. With One Audience’s insights, you can target this audience of deterministically identified mobile users.
Spatially allows you to build your audience based on business addresses that you select and filters that you add. You choose which ad network you want to work on and design your ads with the Spatially team. Spatially also provides software that lets you manage and track your campaigns. The company provides two pricing options, which are labeled self-serve and managed service. For the self-serve option, you must spend a minimum of $5/day. For the managed service feature, the minimum spend requirement is $500.
Brightsign has a unique position in the geo fencing market because their main product is in selling digital signs for advertisers. Their signs can be seen in shuttles, taxis, public transportation, moving billboards, tour buses, boats, and etc. Using GPS tracking software, they are able to play content based on the location of their signs. This means that as one of these signs passes through a geo-fence, the image or video displayed on the signs can change. This is powerful for advertisers who want to use digital sign technology to advertise.
22. Bluedot Innovation
Blue Dot Innovation provides geo-lines, which are virtual tripwires that trigger any action in a mobile device once customers cross over the line. For example, a retail store can set a geo-line at their competitor’s store entrance. Once a customer walks across the geo-line, they trigger an action designed by the advertiser. In this example, the retail have an ad sent to the mobile devices of the customers walking into their competitor’s store.
23. Swirl – Geo fencing Marketing
Swirl uses their platform to map geo-fences around relevant locations. They offer an unlimited number of geofences and allow the fences to be of any size and shape. They also provide software for analyzing and optimizing the performance of any mobile campaigns. This way you can document business objectives and configure measurement settings on their platform. Marketers can also define different audiences with a large variety of options and analyze campaign performance through Swirl.
24. xtremepush – Geofence Company
For advertisers looking to launch campaigns that target geo-fenced and beaconed locations, Xtreme Push is the answer. Xtreme Push has both geo-fencing and iBeacon technologies, which enable users to instantly engage consumers in key locations, resulting in increased foot traffic and completion of key performance indicators.
They are a UK based company that utilizes more proximity based targeting than actual geo fencing where you’re building geo fencing around the contours of buildings. But could be a viable choice if you’re looking for a beacon type advertising solution.
Choozle is a pretty cool demand side programmatic display platform that taps into several different networks include The Trade Desk. They are built for those companies who can’t get to $15,000/month in ad spend and still want to do some level of programmatic display advertising. Now in order to leverage their geo fencing technology, you still need spend over $5,000/month, however it’s a great data and analytics platform with robust information for users.
26. The Trade Desk
The Trade Desk is one of the largest DSP platforms on the market. Close to a billion dollars in revenues, they have been around for a long time and provide many of the standard programmatic features most DSP platforms provide. The only challenge is you need to be spending over $20,000/month in order to work directly with them.
Here is their own explanation of who they are.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.
Semcasting is a pretty powerful platform. In addition to providing some IP Address targeting capabilities, they can answer the WHO….meaning who is in fact clicking and seeing your Ads. They can provide an entire data file that connects to public data records back to the address the IP Address of the user went.
28. Ground Truth
Groundtruth is all about data and location. They supply location data to agencies and brands and also have a DSP functionality to their platform as well. In their own words, “Data Quality is the result of 3 key areas of data purification: 1) The accuracy of mobile location signals, which we call Location Determination; 2) The precision of place mapping, which we call Place Determination; 3) The ability to distinguish and verify real visits, which we call Visit Determination.”
We know of many other data platforms that tap into DataXu’s DSP platform to location based and programmatic targeting.
In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies and their advertiser clients, but also more personalized and more engaging for consumers.
In 2018, dataxu remains a software company whose products help successful marketing professionals like you use data to improve advertising.
In their own words, “here at dataxu, we may be powered by data, but the truth is that we’re inspired by you. Your business challenges are what get us up every morning and keeps us going. Your wins are our wins. And your successes feel like our successes. We always strive to be even better, to help you and your business get even better, too.
We believe that data, when analyzed, reported and applied with transparency and ingenuity, holds the power to take you and your clients further than ever before. We exist to help you use the power of data to create insights into your clients’ most important audiences, to connect with them more personally and with greater impact. In a world of walled gardens and opaque business practices, we offer unobstructed visibility into your markets, audiences and performance. And we’re laser-focused on helping you and your team solve tough business challenges by providing the data-backed confidence you need to demonstrate your achievements.”
Specializes in data-driven mobile marketing and advertising through a combination of real-time analytical data analysis and use of proprietary data to filter and find qualified customers. Each of its marketing campaigns is custom-tailored to fit the needs and goals of each particular business it serves, and to deliver their ideal consumers and successfully convert them with measurable outcomes.
UpSnap uses a variety of mobile ad formats including banner ads, text messages, coupons, mobile video, in-game functionality, form fills, and click to call and click for directions technology. The company achieves more than a billion impressions per month on its own publisher network, while also serving ads on other networks that represent more than 100 billion impressions per month.
31. Verve Mobile
Verve Mobile offers beacon technology to retail owners. Their beacons measure how customers move within indoor and outdoor spaces. Moreover, they also offer the ability to engage with these customers via their mobile devices. Using wireless devices, Verve Mobile is able to track customer movement and create journey maps detailing the movement of the customers through the space. You can also send ads to these customers either during their visit or after they have left the store.
32. Element 502
Advertisers can also use Element 502’s geo fencing technology to target specified locations and send ads to mobile users at these locations. Element 502 does not just offer geo-fencing solutions, however, they also provide website design assistance. The quality of your landing page is important when marketing. As a result, if you need help with website design as well as marketing needs, Element 502 offers a one-stop shop for these needs.
What Is Geofencing Marketing – Additional Questions To Ask These Geo fencing Providers…Including Propellant Media
Our agency, Propellant Media often gets swarmed with questions from organizations and company who inquire about geo-fencing marketing. All questions are important but some are more important than others.
In order to ensure you’re choosing the right geo fencing marketing provider that fits your needs and extracting the most valuable information you need to make a decision, we’ve compiled a list of 20 questions with added context from our team members and partners at Propellant Media to help guide you through your journey in choose a geo fencing provider.
Is geofencing marketing dependent on location accuracy?
Yes, geofencing marketing is highly dependent on location accuracy. The success of a geofencing campaign relies on the ability to precisely define and target specific geographic areas. Accurate location data is essential for creating effective geofences and ensuring that the right message is delivered to the right audience at the right time. If the location accuracy is compromised, it can lead to inefficiencies in targeting and result in delivering irrelevant or untimely messages to users. Therefore, accurate geolocation data and reliable technology for determining the user’s location are critical for the effectiveness and success of geofencing marketing campaigns.
Who can add geofencing to their marketing mix?
Any business or organization that wants to target a specific location or audience can add geofencing to their marketing mix. Geofencing is a versatile and customizable tool that can be used by businesses of all sizes and across a range of industries. Retailers can use geofences to target customers near their stores with personalized offers and promotions. Service-based businesses, such as restaurants or salons, can use geofencing to attract nearby customers with timely notifications and discounts.
Event organizers can implement geofencing to engage attendees, provide location-based information, and enhance the overall event experience. Additionally, geofencing can be utilized by e-commerce businesses to drive foot traffic to physical stores or to gather location insights for better customer targeting. The flexibility and effectiveness of geofencing make it a valuable addition to the marketing mix for various businesses and organizations.
Is an app required to set up geofencing marketing?
No, an app is not always required to set up geofencing marketing. While many businesses choose to incorporate geofencing into their mobile apps, it is not the only option. Geofencing can also be set up using web-based platforms or software development kits (SDKs) that integrate with existing apps.
Additionally, some advertising or location-based marketing platforms offer geofencing functionality that can be accessed without the need for a dedicated app. However, having an app can provide additional benefits such as more precise location tracking, personalized messaging, and a seamless user experience. Ultimately, the decision to use an app for geofencing marketing depends on the specific goals and resources of the business.
Is geofencing marketing effective?
Yes, geofencing marketing can be highly effective. By targeting customers based on their location, geofencing allows businesses to deliver relevant and personalized messages at the right time and place. This level of customization can greatly increase engagement and drive conversion rates. Geofencing marketing has shown success in various industries, including retail, hospitality, and events. For example, retailers can send notifications about sales or promotions to customers who are in close proximity to their stores, increasing foot traffic and encouraging immediate purchases.
Additionally, geofencing can provide valuable data and insights into customer behavior and preferences, allowing businesses to refine their marketing strategies. Overall, when implemented strategically and with a focus on providing value to the customer, geofencing marketing has the potential to deliver impressive results.
How precise can you get with your geo fencing? How small can the geofences be built?
Many people mention they have geo-fencing capabilities, but may not necessarily provide geo fencing as precise as others. For example, simpli.fi is able to build their geofences as small as the contours of buildings (25 square feet in many cases), while others tap into the wifi networks of particular buildings and locations, and reach mobile devices that ping off of such networks.
We know of several that can only build their geofences around a block, but not a building. The more precise you can get, the more targeted your advertising will be. That is the crux behind geo-fencing…targeting people based on their intent and knowing someone’s physical presence in a location can indicate intent buyers. So this is a critical question worth asking.
Up to how many buildings or locations can you geofence in a given geo-fencing marketing campaign?
Some geo-fencing providers charge based on the number of buildings and locations you want to target. For example, some will require you to spend $1,500 on just 1 building, which if you think about it doesn’t make sense and fully benefit your marketing needs. What happens if you cannot exhaust your budget on just that 1 location? Also, you are limiting your reach and potential to target more people who can be ideal customers when you are only given 1 location you are allowed to geofence.
The better geo fencing companies will not limit your geo fencing targets, and they’ll also provide you with proper strategy and recommendations on the budget you should allot over various geo fencing locations. For example, at Propellant Media we suggest $1,500 for every 20 locations you intend to target. It’s not an exact science, but it allows you spread your marketing risk a bit more and also target more buildings so you can then determine the ones that are not highly engaging or driving proper foot traffic and then hone your marketing dollars on the locations that are driving sales and engagement.