See How Native Advertising Could Work For You
Our programmatic native and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:
- Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers
- Trade Show Exhibitor who wants to advertise at an event
- Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.
- Retailer or franchise wants to run a customer loyalty program, so they build geo fencing around their own stores to drive repeat customers.
- Digital Marketing Agency wants to white label and resell and bring geo fence advertising solutions to its clients.
Book A Programmatic Native Advertising Demo With Our Team
In the marketing discovery calls, we discuss how native advertising can work for you, CPM & pricing for programmatic native, the creative assets we need to launch, and how we partner with agencies as well as direct brands.
Native Performance From A Live Campaign
Both figures below come from the same campaign: a statewide primary that ran native alongside programmatic display, online video, OTT and DOOH across a five week flight. Native carried the clicks rather than the reach, and the units that had to carry a legally required disclaimer still performed.
You’d Be In Great Hands. These Clients Are
Native Advertising Capabilities
Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page. Unlike banner or display ads, native ads don’t really look like ads, so they don’t disrupt the user’s interaction with the page.
Here are some of the top Digital Programmatic Tactics we can utilize with Native Advertising:
- Geofencing Marketing
- Facebook Meta Geofencing
- Addressable Geofencing
- Programmatic Display
- Data Segments & Audience Curation
- Site Retargeting
- Keyword Contextual
- CRM Retargeting
- Event Targeting
For Native Ads, we need a 1200 x 627 pixel sized ad, along with 25 character limit headline, 50 character limit description, a call to action, and a 120 x 120 square logo. That’s it to launch programmatic native.
How Native Advertising Can Impact You
With Native advertising, brands and agencies can generate more leads and interested buyers by displaying their messaging within content inventory that has a tendency to convert better than other ad sizes.
Native Works Even When Compliance Requires A Disclaimer
Regulated advertisers often assume a required disclaimer will suppress engagement. On a recent statewide political campaign, the native unit carrying its mandated disclaimer returned a 0.29% CTR with no measurable drop against the units that did not carry one. Building disclaimer variants into the creative set before launch, rather than after, is what keeps compliance review from becoming the bottleneck.
Is my advertising producing actual walk-ins to my store?
When coupling native advertising with geofencing marketing, our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Why Native Advertising Is Powerful For Brands
- Higher Click Through Rates – Native ads tend to produce higher click through rates compared to other display ads. This coupled with display, video, and ott advertising can be a powerful combination to discern performance and show up in native inventory.
- Best For Lead Generation Marketing Objectives – More brands are using programmatic native for lead generation efforts. Reason is audiences reading content that matches their intent have a tendency to click on ads that in turn are relevant to what they’re reading.
- Ads Flow Naturally With Content – Native ads tend to flow naturally with the content prospects are reading. Thus producing higher click through rates and better engagement.
- Can Be Used With All Programmatic Audience Targeting Tactics – We can couple native ads (1200 x 627 sizes) with geofencing, data segments, addressable geofencing, keyword contextual, site retargeting, and other programmatic tactics.
- Uses Same Ad Inventory As Social Platforms – Native advertisers are able to tap into the same inventory used by social platforms including Facebook/Instagram, LinkedIn, etc.
You Busy? Watch Our Recorded Geo fencing Marketing Webinar. Here is What You’ll Learn:
- How White Label Marketing Agencies Can Win More Business
- What Is Geo fencing Marketing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geo fencing
- How To Measure Foot Traffic W/ Geofencing
The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.
The possibilities for hyper local targeting are endless:
- Event Targeting
- Individual Households & Business Addresses
- Sporting & Music Events
- Conferences/Conventions
- Competitor Locations
- Customer Loyalty Programs
- Intersections of Popular Streets
- Sports Stadiums
- Office Buildings
- Malls & Strip Centers
We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.
Programmatic Native Case Study
Programmatic Native Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
Creative Development
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
24/7 Programmatic Native Analytics Reporting
Don’t wait a full month before you receive robust reporting. Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
Frequently Asked Questions About Programmatic Native Advertising
What is programmatic native advertising?
Paid advertising where the ad matches the look, feel and function of the page it appears on, bought programmatically rather than negotiated with each publisher. Native units sit inside the content flow instead of in a banner slot, so they do not interrupt what the reader is doing.
What creative do you need from me to launch?
A 1200×627 pixel image, a headline of 25 characters or fewer, a description of 50 characters or fewer, a call to action, and a 120×120 square logo. That is the full asset list. The character limits are tight, which is why the headline usually takes the most iteration.
How is native different from programmatic display?
Display buys a defined banner slot and looks like an ad. Native adapts to the page it lands on and reads as part of the content feed. In practice display tends to deliver reach and native tends to deliver clicks, which is why most media plans run both rather than choosing between them.
Will a required legal disclaimer hurt performance?
Not necessarily. On a recent statewide political campaign, the native unit carrying its mandated disclaimer returned a 0.29% CTR with no measurable drop against units without one. The practical advice for regulated advertisers is to build disclaimer variants into the creative set before launch so compliance review never delays the flight.
What targeting can be layered onto native?
All of the same programmatic tactics: geofencing, addressable household geofencing, data segments and audience curation, keyword contextual, site retargeting, CRM retargeting and event targeting. Native is a creative format rather than a targeting method, so it inherits whatever audience you build.
Where do native ads actually appear?
Inside content feeds and article pages across the open web, drawing on the same inventory pools used by social platforms. Because the unit adapts to each site’s styling, the same creative renders differently depending on where it serves.
Is native better for awareness or lead generation?
Lead generation, generally. Someone reading an article on a topic related to your offer is already in a considering mindset, and native meets them there. For pure reach at low cost, OTT and video usually do more per dollar.
Can native campaigns be measured against foot traffic?
Yes, when native runs alongside geofencing. Conversion zones drawn around your location measure how many people served a native ad later visited in person, which is how online spend gets tied to offline outcomes.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Native advertising can be the key differentiator in reaching buyers while they are already reading about what you sell.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.