White Label Partner Only Has a CPM Rate, Desired Margin And Budget Figure (Markup Scenario)

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CPM Rate White Label Partner Is Being Charged
Initial Suggested Budget
Partner's Desired Percentage Margin
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White Label Partner Only Has a CPM Rate, Desired Margin And Budget Figure (Max Budget Markdown Scenario)

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CPM Rate White Label Partner Is Being Charged
White Label Partner Client's Maximum Budget
Partner's Desired Percentage Margin
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White Label Partner Knows The CPM Rate And They Want To Charge Their Client

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CPM Rate Propellant Media Is Charging Partner
CPM Rate Partner Will Charge Client
Client's Expected Max Budget
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