Book A CRM Retargeting Demo With Our Team
In the marketing discovery calls, we discuss what match rate to expect from your list, CPM & pricing for CRM retargeting, how the upload and matching process works, and how we partner with agencies as well as direct brands.
CRM Retargeting In Live Campaigns
CRM retargeting takes a list you already own — customers, subscribers, members, prospects — matches it against devices in our platform, and serves ads to those specific people wherever they go online. The number that matters most is the match rate, so both figures below are reported honestly rather than rounded up.
You’d Be In Great Hands. These Clients Are
Do you have a target physical address or email list you want to serve ads to?
With our CRM targeting technology, we can take any list of emails or physical addresses, load them up to our system, and begin serving Ads to them wherever they browse around the internet. Sometimes direct emails and direct mail doesn’t cut it. It’s the omni channel marketing approach that keeps enterprises top of mind to those users you already have intricate details on. Through our partnerships with several programmatic channels as well as our matching technology, we’ll leverage any list you want to provide our team with. Below are some of the sample data variables we can ingest:
- First Name, Last Name
- Person & Business Email
- Physical Address, City, State, Zip
- Age, Sex
- Birthday
The more information our team is provided, the greater the match rates we can achieve with any lists provided. And while our CRM Retargeting averages 40 – 50%, our addressable geofencing marketing only requires one’s address, and our match rates average 80 – 90%.
Potential CRM Retargeting Use Cases
It’s not for everyone. But there are many examples in which CRM Retargeting can make a difference as part of an omni-channel marketing strategy. We develop many use cases and examples in which client’s leverage our CRM Retargeting technology and various industries it works for such clients:
- Customer Loyalty – Taking an existing list of customers on your email address, and serving targeted ads to them for a period of time on Mobile, Desktop and Tablet Devices. We can even serve OTT/Connected TV Ads to those consumers.
- New Customer Acquisition – Maybe you have an address list or email list you purchased. Our team can ingest that list into our database and serve ads directly to those consumers creating additional brand lift and lead generation opportunities.
- B2B Sales Targeting – Maybe you have a list of companies you’re looking to sell into. If you have both the addresses and/or the emails of such executives, we can leverage our CRM Retargeting to help create awareness and prime them for your messaging as you reach out to those same executives via mail, email or phone.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Practical Use Cases
- Public Data Lists
- Purchased Email Lists
- Existing List of Subscribers
- Members of your organization
Our process for onboarding email or mailing lists are simple
- 1. Compile list of emails/physical addresses
- 2. Upload to our system
- 3. Finalize creative Ads for digital campaign
- 4. Set campaign parameters
- 5. Launch programmatic CRM campaign
We typically recommend a list that is minimum 500 to 1,000 entries. After the list is uploaded to our system, those individuals will be served Ads wherever they go around the internet.
CRM Retargeting Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
List Upload & Matching
Your list is uploaded, scrubbed and matched against devices in our platform. This is where we report back the actual match rate before any spend is committed.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Geo Zone Conversion Reporting
We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
Frequently Asked Questions About CRM Retargeting
What is CRM retargeting?
Advertising to a list of people you already have details on. You supply emails or physical addresses, we match them against devices in our platform, and your ads then follow those specific individuals across websites and apps. It uses your own first-party data rather than inferred audience segments.
What data do you need from me?
At minimum an email address or a physical address. First and last name, city, state, zip, age, sex and birthday all improve the match. The more fields you can supply, the higher the proportion of your list we can actually reach.
What match rate should I realistically expect?
CRM retargeting from an email list averages 40 to 50%. If you have physical addresses instead, addressable geofencing matches at 80 to 90%, so we will usually recommend that route when addresses are available. One government campaign matched roughly 600 devices from a list of 1,000+ contacts, which is above average for public sector data.
Do I need website traffic for this to work?
No. That requirement applies to site retargeting, which builds its audience from people who visited your website. CRM retargeting builds the audience from the list you supply, so it works for businesses with very little web traffic, and it can reach people who have never been to your site at all.
How large does my list need to be?
We recommend a minimum of 500 to 1,000 entries. Below that, the matched audience becomes too small to deliver meaningful impressions once the match rate is applied. A 500 record list matching at 45% leaves roughly 225 reachable people.
What are the strongest use cases?
Customer loyalty campaigns against an existing customer list, new customer acquisition from a purchased list, and B2B sales targeting where you want to warm up named executives before your sales team calls them. That last one pairs well with outbound, since prospects have seen your brand before the first call.
Where do the ads appear, and on which devices?
Across websites and apps on mobile, desktop and tablet, and OTT and Connected TV as well. That means a list you have only ever emailed can be reached on a television screen, which is usually the part clients find most useful.
How long before we see results?
Delivery starts as soon as the list is matched and creative is approved, but this is a nurture tactic rather than a direct response one. Judge it over a full flight rather than the first fortnight, and measure it alongside the channel it is supporting, whether that is email, direct mail or outbound sales.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
CRM retargeting turns a list you already own into an audience you can actually advertise to.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.