Tag Management Consulting Services
Data Matters. Analytics Matters. Reporting Matters.
A tag management consulting engagement with Propellant Media may involve some or all of the following services:
- Tag Management System Selection
- Tag Management Audit
- Tag Management System Implementation
- Tag Management System Customization
- Data Layer Architecture
Why Is Tag Management Important
Enablement through tag management is crucial for digital marketers to do their jobs in this day and age. While tag management systems allow marketers to deploy tags on websites and mobile apps, they serve as the foundation for clean and consistent data collection from all channels. This is why it is important to work with a partner with vast experience implementing and customizing tag management systems for many different brands.
Let Our Analytics Team Track All Your Conversions & Pre Conversions
Some companies want to measure phone calls or leads. But there is is always a bigger story to tell on all the actions that lead up to real leads, sales, and even foot traffic to your company. Our advanced analytics team can track everything that is critical to you understanding whether your advertising is truly translating into actions and leads.
Whether it was someone who clicked on your ads or simply “viewed” your ads, we an measure attribution back to the following actions on your website and your store:
- Phone Calls
- Critical Page Visits
- Form/Application Submissions
- Searches On Your Website
- Video Plays
- Chat Box Engagements
- Button Clicks
- Email Click Sends/Submissions
- Foot Traffic To Your Store Front
- And Much More….
Tag Management Process
We dive deep into your business and campaign goals and create the pre-conversions/conversions we want to track via our on your website and via our analytics dashboard.
Site Tag Management
In order to track everything appropriately, we need to place HTML coding on your website for platforms like Google Analytics and Conversion Tracking Pixels.
Before we launch your campaign, we build a dashboard customized to your advertising channels including Google Analytics, Ads, SEO, and social.
We will deliver standard PDF reports or provide an custom login access to you, allowing you to view the your data across all your campaigns.
We will tie all of the conversions we’re tracking back to your organic and advertising channels so you can measure your true ROI.
“Marketers are expected to spend over 11% of their total budget on analytics.”
“84% of marketers cannot measure and report on the contribution of their programs to the business.”
“Over 75% of B2B businesses lack industry and revenue information for leads in their database.”
It’s clear that analytics matters to companies that need to measure performance. And our analytics team has the tools to track all campaigns we running both online and offline.
Interested, fill out the contact form or call us at 1 (877) 776-7358.