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https://propellant.media/wp-content/uploads/2018/01/propellant_case_studies_tourism.png

Tourism Company Brings In Visitors Online And On-Location

Challenge

This tourism company was looking to increase traffic to their site during the non- peak season to increase awareness and vacation bookings. The company tasked our team with reaching users in the research phase of planning for vacations.

Solution

The campaign was launched using both search retargeting at the keyword level and site retargeting. With the quick learning from the campaign launch, our team was able to optimize the keywords and target specific travel blog domains to more precisely target the customers. After adding in more international travel sites, the team was able to generate a more effective keyword list and scale performance.

Result (Improved the Client’s CTR)

Through the multiple tactics and optimizations our team was able to achieve a CTR of .13%. The travel company decided to extend this campaign into their busy season to keep the consistent flow of visitors to site.

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.

Challenge

Solution

Result (Improved the Client’s CTR)

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