Campaign Budget Calculator

Simply enter two out of three options then hit ‘Calculate’ to identify the missing field.  For example, enter only the numbers for CPM and Budget to get projected impressions. (Only Enter Numbers, no Special Characters)

The total budget for the campaign
Cost per thousand impressions in one ad unit
This is how many times the ad is viewed on a website
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Event Targeting Budget Calculator

Use this to determine recommended campaign budget based on total event attendees, ads served per day per person, total numbers of days for campaign, and expected CPM charge. (Only Enter Numbers, no Special Characters)

Total Event Attendees
Percentage Audience Expected To See Ads
Ads Served Per Person Per Day (Frequency Cap)
Total Number of Days Campaign Will Run For
Assumed Cost Per 1,000 Impressions (CPM Rate)
Reset
Total Impressions Needed For Campaign:
Recommended Budget:

Household Targeting Budget Calculator 

Addressable Geofencing

For our addressable geofencing campaigns,  we use this to determine recommended campaign budget based on total household you want to target, ads served per day per house, total numbers of days for campaign, and expected CPM charge. (Only Enter Numbers, no Special Characters)

Total Households
Percentage Households Expected To See Ads
Ads Served Per Household Per Day (Frequency Cap)
Total Number of Days Campaign Will Run For
Assumed Cost Per 1,000 Impressions (CPM Rate)
Reset
Total Impressions Needed For Campaign:
Recommended Budget:

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