Only 11% of pay per click advertising account managers proactively optimize their account each week. The other 89% do not work for Propellant Media.
Adwords PPC Account Audit
With roots in Search Engine Marketing, we have years of experience with auditing Adwords accounts and creating a sensible methodology that allows organizations to build accounts that allows for ultimate control, increased ROI, and ultimate forms of account measurement. We’re not simply talking about our Free Adwords Audit Tool. But a truly in depth analysis of how to restructure your existing Adwords account. Here are some of the spot checks and deep dives we execute:
- Historical Data Analysis
- Campaign Settings Review
- Campaign/Category Structure Review
- Adgroup/Sub-Category Structure Review
- Keyword Coverage
- Ad Copy Relevance
- Ad Extension Review
- Landing Page Audit
- Tracking URL Settings Review
- Tracking URL Functionality Review
- Final URL Relevance Review
Why Paid Search Audits Matter
- Way To Vet Our Team – What better way to begin an engagement with our team other than an initial audit of your Google Adwords account. It will allow you to understand our methodology, see how we’ve confirmed successes and more importantly uncovered significant opportunities, and tying them into a strategy that will resonate into better Adwords performance.
- Review Existing PPC Challenges – Understanding existing opportunities is the biggest reasoning in engaging with our agency. Through the $100,000,000 in Adwords PPC management, we’ve seen a thing or two and can provide great perspective.
- Hold Your Current Team Honest – Our intention is always align with your business by taking over your Adwords management, but that is not always easy to do. Sometimes you have an internal team managing, another outside agency, or budget doesn’t allows for proper outsourcing. In those instances, an audit presents a plan your team can implement if you rather our team not implement our full review of recommendations.
“Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Our team strives to beat that benchmark.
PPC Case Studies
How we helped an orthodontist straighten out his business.
NPR Radio Captures More Listeners With $40,000/Month Google Grant
Our ability to develop Adwords campaigns centered on companies paying for phone calls instead of clicks to your website is what sets up apart. Our Click To Call only campaigns typically perform 40% better than similar traditional Adwords campaign. And trust us, our traditional campaigns already prove strong dividends for our brands.
- Campaigns driven by ROI
- Keyword Research that drives targeted leads
- Proactive account management
- Conversions tracked down to the phone call
- Pay For only phone calls, not just clicks to your website
- Extensive experience in ecommerce and google shopping campaigns
Paid Search Management Process
Here we perform a deep dive into your account to get a sense of what opportunities we can take advantage of.
We need to understand your business so we can build KPI’s to meet around your Adwords campaigns.
It’s now time to build your campaign utilizing targeted keyword research, stellar ad messaging, and bid management.
Now we take a maniacal approach to managing your campaigns in a proactive way to exceed our targets.
Optimizing these campaigns and reporting is what holds our team accountable.
“89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.”
“For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.”
Pay Per Click Advertising remains a critical channels for brands and organizations that want to connect with active searchers.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.