Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Big 4 Wireless Carrier Drives Over 3,000 Store Visits

Situation

A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers.  They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums.

It was a more complicated and intricate approach to digital marketing as they needed to utilize this effort to drive foot traffic to all of their stores, while reaching wireless carrier purchasers NOT after they already bought a phone or coverage, but before they bought coverage.  After learning about programmatic display and geofencing marketing, the communications company decided to test the waters with Propellant Media.

Action

During the course of 12 months, our team built hyper local and granular targeting campaigns focused on events the company was sponsoring as well as ongoing geofencing campaigns in order drive foot traffic to their stores around the country.

In addition to geofencing the said events as well as competitor locations, our team built what’s called conversion zones around their individual stores in order to measure foot traffic and those who saw and clicked on their ads and then visited their stores afterward.

Results

Over the course of 12 months, our team drove 2.3 million impressions, 3,500 clicks to their ads, and 0.15% click through rate (above the industry average of 0.10% CTR).

More importantly, our team helped drive over 3,100 new people to their stores over the course of 8 months.

In addition to measuring foot traffic to the wireless carrier’s stores, we were also able to measure over foot traffic lift to their store locations.  The carrier experienced a 70% lift in foot traffic when you compare those who did not see the wireless carrier’s ads versus those who did see the carrier’s ads.

A dashboard showing General Campaign Information and Geo-Conversion Lift statistics.

Have A Marketing Problem? Let Us Solve It.

Are you looking to white label/resell services or needing digital advertising for your own brand?(Required)

47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers?  We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF

Thanks for contacting us! We will get in touch with you shortly.

Download PDF