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Importance of CRM Retargeting
CRM retargeting is an incredibly powerful tool for businesses that are looking to leverage the capabilities of CRM data sources and improve their marketing strategy. Here’s how you can use the features of your CRM software to your advantage:
- Target new or old customers by offering them relevant and latest product recommendations or membership opportunities that allow them to save money while getting their hands on the latest deals. Doing so will turn them into loyal customers.
- Extend special invitations with exclusive features to your loyal customers, making them realize the value of the special offer they have claimed. As they feel rewarded for their investment, it is highly likely that they will reinvest in your business whenever a need arises.
- Among other benefits of CRM retargeting is the ability to reach out to customers with personalized messages and offers, making them feel special.
- CRM retargeting strategies can also be adjusted to retarget customers who are more likely to convert than those who spend time acquiring new customers.
- By using customer relationship management software solutions, you can make it easier for your customers to consent to first-party data. Such valuable data sets can increase customer engagement with strategic marketing messages and services.
Do you have a target physical address or email list you want to serve ads to?
With our CRM targeting technology, we can take any list of emails or physical addresses, load them up to our system, and begin serving Ads to them wherever they browse around the internet. Sometimes direct emails and direct mail doesn’t cut it. It’s the omni channel marketing approach that keeps enterprises top of mind to those users you already have intricate details on. Through our partnerships with several programmatic channels as well as our matching technology, we’ll leverage any list you want to provide our team with. Below are some of the sample data variables we can ingest:
- First Name, Last Name
- Person & Business Email
- Physical Address, City, State, Zip
- Age, Sex
- Birthday
The more information our team is provided, the greater the match rates we can achieve with any lists provided. And while our CRM Retargeting averages 40 – 50%, our addressable geofencing marketing only requires one’s address, and our match rates average 80 – 90%.
Potential CRM Retargeting Use Cases
It’s not for everyone. But there are many examples in which CRM Retargeting can make a difference as part of an omni-channel marketing strategy. We develop many use cases and examples in which client’s leverage our CRM Retargeting technology and various industries it works for such clients:
- Customer Loyalty – Taking an existing list of customers on your email address, and serving targeted ads to them for a period of time on Mobile, Desktop and Tablet Devices. We can even serve OTT/Connected TV Ads to those consumers.
- New Customer Acquisition – Maybe you have an address list or email list you purchased. Our team can ingest that list into our database and serve ads directly to those consumers creating additional brand lift and lead generation opportunities.
- B2B Sales Targeting – Maybe you have a list of companies you’re looking to sell into. If you have both the addresses and/or the emails of such executives, we can leverage our CRM Retargeting to help create awareness and prime them for your messaging as you reach out to those same executives via mail, email or phone.
Why Choose Propellant Media for CRM Retargeting?
Wondering why we are a match? Here’s how we will maximize your CRM efforts:
Expertise
We understand that targeting prospects can be challenging sometimes. Our experts spend time understanding data sets to create compelling CRM retargeting strategies and ads that wow your target audience.
Customization
We do not believe in a cookie-cutter technique. We create custom audiences and dedicated messaging for advertising platforms to ensure your lead generation forms are always filled.
Performance Tracking
CRM retargeting takes time, and our team of experts ensures that your potential customers and existing customers feel valued at all times. We constantly analyze our performance and refine our strategies to maximize results.
ROI Focus
Whether it is catering to individual preferences or curating personalized offers, our CRM retargeting strategy ensures your business is constantly generating ROI and favorable brand preference.
Customer Support
Our experts are always there to help with any concerns you may have. We believe in transparency at all stages of our process. We are always a call or an email away!
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Practical Use Cases
- Public Data Lists
- Purchased Email Lists
- Existing List of Subscribers
- Members of your organization
Our process for onboarding email or mailing lists are simple
- 1. Compile list of emails/physical addresses
- 2. Upload to our system
- 3. Finalize creative Ads for digital campaign
- 4. Set campaign parameters
- 5. Launch programmatic CRM campaign
We typically recommend a list that is minimum 500 to 1,000 entries. After the list is uploaded to our system, those individuals will be served Ads wherever they go around the internet.
CRM Retargeting Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
Creative Development
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Geo Zone Conversion Reporting
We are also able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
Frequently Asked Questions
Have more questions? Feel free to nudge us!
CRM retargeting is an excellent remarketing strategy that allows businesses to use relevant display ads for their customers by using first-party data (over third-party data) on different marketing platforms. With CRM retargeting, it becomes easier for businesses to reach potential customers who are no longer engaging with marketing messages or any kind of marketing content. The strategy incites your customers to respond and stay engaged with the marketing efforts your brand is making.
CRM remarketing and retargeting ads are specific to audience segments and are likely to bring the following results:
- Engagement from old customers as well as new customers.
- An extensive CRM database that enables businesses to make data-driven decisions.
- Create PPC advertising campaigns that are unique for individual platforms.
- Run special offers, like loyalty programs and referral bonuses.
- Deliver a personalized ad experience, creating an emotional connection with your target audience.
- Launch better cross-channel campaigns, regardless of the platforms you are using, for more accurate targeting.
- Create specific audiences that receive marketing messages, eliminating the chances of your business appearing generic and spammy.
CRM retargeting is first-party and uses predetermined data, eliminating the guesswork in advertising and marketing a business. You will not have to guess who your target audience is and what they want to see. CRM retargeting also makes it easier to reach audiences with personalized and relevant ad campaigns across multiple platforms without much trial, and instead, it focuses on a nurturing relationship. Meanwhile, with other advertising formats, testing and the use of third- parties can make it challenging to find the right audience and reach them with marketing messaging that strikes the right chords.
Yes, CRM retargeting campaigns can be customized, as they come with the feasibility of custom audiences for personalized advertising campaigns.
While the cost of CRM retargeting varies widely depending on factors like how long the ads run, the typical cost can range between $0.66 and $1.23 per click.
A CRM retargeting campaign is a long-term form of advertising that can take up to 1 to 3 months before it starts showing results. Additionally, it is important that your website gets 100–200 site visitors every month before your retargeting campaigns are initiated.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
CRM retargeting can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.