Local Search (SEO)
Everything is local. Multinational brands, regional organizations, and global enterprises all must have a voice that allows for localizations and reaching people within 5 miles of your backyard. As important national SEO may be, Local SEO is what gives local brands the ability to show up frequently in local search and MAP listings above the rest of the competitors for your desired keywords.
Our agency offers a local SEO search strategy specifically tailored to the Atlanta Georgia market and other local markets around the world. To ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business, most likely local cities or surrounding towns.
We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically.
Local SEO Pack/Finder Ranking Factors
As an agency, you have to understand the ranking factors that drive Google & Bing Rankings. This is how you rank locally:
- My Business Signals (Proximity, categories, keyword in business title)
- Link Signals (Inbound anchor text, linking domain authority, linking domain quantity)
- On-Page Signals (Presence of NAP, keywords in titles, domain authority)
- Citation Signals (IYP/aggregator NAP consistency, citations)
- Review Signals (Review quantity, review velocity, review diversity)
- Behavioral Signals (CTR, mobile clicks to call, check-ins)
- Personalization
- Social Signals (Google engagement, Facebook engagement, Twitter engagement)
Source: Moz
Localized Organic Ranking Factors
- Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.)
- On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.)
- Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.)
- Personalization
- Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.)
- My Business Signals (Proximity, categories, keyword in business title, etc.)
- Review Signals (Review quantity, review velocity, review diversity, etc.)
- Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.)
Trusted Local Atlanta SEO Company
Search engines have established a highly-efficient means for local businesses to attain valuable marketing exposure. Google itself is continuously evolving its local platforms with Google+ and Google My Business (both of which can dramatically impact your search marketing efforts.) Formerly Google Places, properly establishing and optimizing a company’s Google My Business page is fundamental to local SEO. Combined with other organic SEO strategies, the outcome can be an absolute game changer for a local business..
Our Atlanta SEO company has helped turnaround the marketing efforts for many different businesses. We develop unique local search marketing programs that are composed a various strategies most relevant to your business. By helping your company establish its presence in Google, you can dominate your local competitors and capture a significant portion of your business’s local market share.
“93% of online experiences begin with a search engine whether it’s Google, Yahoo, Bing or some other search engine.”
The good news is at Propellant Media, our focus on producing great content coupled with an effective SEO strategy is what ultimately impacts our clients’ listing results. We are your modern PR digital agency. By educating our clients on what makes Google’s Algorithm tick, we can pull the levers that have the greatest chance of producing higher rankings and more relevant search traffic for our clients. Here are a few of the SEO services we provide:
- Targeted Content Creation
- Extensive Technical SEO (Site Speed Enhancements, 301 Redirects, 404 Broken Links)
- Ongoing SEO Quick Win Enhancements
- Link Building “Earning” Services
- Content based links
- Digital PR
- Link Reclamation
- High Powered Directories
- Partnerships
- Link Magnets
- Guest Blogging
Local SEO Process
1
Local SEO Audit
Here we perform a deep dive into your account to get a sense of what opportunities we can take advantage of. We also better understand your business objectives here.
2
Keyword Research
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic.
3
Google My Business
We check Google My Business and other critical pages you should be ranking on and we start the optimization process
4
Citations & Reviews
We check NAP consistency and begin implementing citations across 100’s of local listing places for your company.
5
Link Building
Links to your website is the biggest factor in ranking. From influencer outreach to content development, our team has an array of strategies ready to go.
Granular Analytics Local SEO Reporting
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our SEO clients. We pull many local SEO reports including:
- Google Webmaster Tools
- Moz
- SEMRush
- Google Webmaster Tools
- Bing Webmaster Tools
You will receive regularly reports highlighting the most important functions of your SEO and we will report on everything from Rankings to keyword opportunities all in one dashboard.
Google currently holds 80.5% of total search engine market share (up from 65.5% in January 2016).
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
Search Engine Optimization remains a critical channel for brands and organizations that want to connect with active searchers.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.