Before we purchase any media, our team uses their unique skills to develop media objectives and strategies to deliver on the marketing KPIs
A Media Buy is only as good As the Objectives and Strategies that Guide it.
Your media budget is a precious commodity and you want to be sure your money is spent wisely. Our team is on top of the ever changing digital media landscape and uses research tools to determine which media is being used by the target consumer and what is the most effective way to present the advertising message within each medium.
Upfront work is done to identify the demographic and psychographic make up of the target consumer. After we know who is most likely to purchase your product or service we then determine what media they consumer, when, where and how often.
After all the quantitative work is done we get creative by designing advertising programs with each media platform to present the advertiser’s message in the right place and among the most complementary content to ensure the message reaches the audience in a credible and effective environment. We will also determine if offline media will enhance the digital efforts and can incorporate them into our media strategy recommendation.
Media Buying & Planning Process
Identify Media Objectives
We want to understand what your business objectives are so we can develop KPIs for the media plan.
Define Target Audience
Who is the primary prospect for your product or service, defined by demographics, psychographics and behaviors.
Identify Media Habits
Through industry research determine how best to reach the Target Audience: Media Usage, When, How Long, How Engaged.
Plan Element Design
Work with all media to develop effective message exposure at the lowest rates.
All media placements are monitored for performance and optimized to deliver on KPIs.
If you are interested in investing in advertising solutions and digital revenue expansion opportunities contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
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