Car Dealership Targets Desired Audience With Our Team

Car Dealership Targets Desired Audience With Our Team

car dealership geofencing

Challenge

A car dealership wanted to target consumers at competing car dealerships. They also wanted to track the amount of people who saw their ads and then visited their store location. As a result, they enlisted the help of Propellant Media to reach the desired audience and to measure the number of people driven by our ads.

Solution

Our team developed a comprehensive strategy to target and convert the specified audience using geo-fencing. We built geo-fences around a list of car dealerships provided by our client. Upon campaign launch, our team blacklisted specific websites and adjusted the budget accordingly. As a result of our unique reporting, we were not only able to measure the number of conversions driven by the campaign, but also determine which geo-fences delivered the best engagement and visibility.

Result

Ultimately, our team was able to deliver an average CTR of 0.14%, which far exceeded the industry average CTR of 0.1%. Moreover, we able to track and determine that 50 people came to our client’s car dealership after seeing our ads.

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    47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

    “Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

    Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

    Why would you not want to be in front of those active buyers?  We can get your company ranked.

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