A home developer was looking to drive potential buyers to visit new homes. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.
The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones. Our team built geo-fences around home improvement stores with conversion zones around each of the new home developments. Additionally, the campaign utilized event targeting to reach users who attended a local college football game. After launch, our team made optimizations to improve campaign performance including blacklisting domains and updating the frequency cap to ensure proper delivery.
Over the two-month campaign duration, our team delivered 49 geo-fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development. Additionally, the campaign exceeded the performance goal with a CTR of .1%.