An international speedway was looking to build brand awareness and drive loyalty among auto racing fans. They enlisted the help of our team to utilize new geo-fencing event targeting technology to precisely target their relevant audience with the goal of driving up CTR.
Our team developed a strategy to set-up custom geo-fences around the speedway to build custom audiences of users who visited the track during specific dates and times aligning with race events. These audiences were then retargeted with messaging promoting a large upcoming race. Approximately three weeks into the month-long campaign, our team added a conversion zone to measure users who attended any previous races, were delivered an ad, and then went to the final race.