Tourism Website Targets Travelers With Video

Tourism Website Targets Travelers With Video

A local travel and tourism website for a popular vacation destination wanted to use programmatic video to drive awareness among their target audience in key locations around the United States. They enlisted the help of our team’s programmatic platform and used a variety of pre-roll video tactics to drive up the
CTR and maximize performance.

SOLUTION

Our team developed a comprehensive strategy of search retargeting at the keyword level, category contextual targeting and mobile geo-optimization for pre-roll video. Each tactic was supported by :30 and :60 second video creative. After launch, our team and our multivariate algorithms worked to enhance the campaign on a regular basis by optimizing keywords, adding category contextual elements, adjusting frequency cap, and blacklisting poorly performing domains, all to drive up the video completion rate and CTR.

RESULTS
Through multiple tactics and optimizations, our team was able to deliver an average video completion rate of more than 60% over the course of three months with a .24% CTR.

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