Sports Digital Marketing

Latest Innovation In Sports Marketing Technology (Geofencing)

Target customers who attended specified sports events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event and then advertise to those customers.  You can reach those customers whether you are in attendance or not.  With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1 mile radius targeting.

There are a number of ideal geofencing locations including:

• Stadiums, Buildings
• Arenas
• Sporting Events
• Parks

The sky is the limit with sports event targeting through Propellant Media.

Create A New Profit Center In Your Sports Enterprise

Digital advertising is not simply utilized to spread a brand to the masses about its product or service.  At Propellant Media, we’ve reaped success after success by working with organizations and private enterprises to utilize their existing audience with potential monetization and creating a new profit center for your company…..at zero cost.  Through our geofencing, programmatic and other digital advertising channels, organizations are able to build a new flow of revenues without much heavy lifting.  We have five ways of accomplishing this:

• Getting formal buy-in and approval by your organization
• Developing a process for sponsorship packages and incorporating them into your digital media kit in such as way that works for your revenue model
• Identifying audience opportunities so we can develop your profit center
• Creating a seamless process for your sales team to learn and sell to advertisers
• Providing marketing collateral so your advertisers and sponsors are clear on what they get for their sponsorship dollars
• Finalizing communication flow for Propellant Media to fulfill all digital advertising

Who Are Ideal Enterprises For Audience Monetization

Many organizations and enterprises have the potential develop newfound profit centers for themselves including:

• Sports Teams & Brands
• Stadiums & Events Facilities
• Sports Marketing Agencies
• Sporting Apparel Companies
• Experiential Sports Marketing Firms

Here are a few case studies in how you can begin monetizing your audience today:

• Non profit wants to begin offering sponsorship level packages to existing and new sponsors as a way to differentiate and bring in additional revenue to their organization.
• Convention Center decides they want to expand their revenues beyond digital display board by selling digital packages to organizations and exhibiters at its location by geofencing its events during the times of the trade show.
• Sports team with existing sponsors from the prior year learns that they can now serve ads to the the attendees of that sports teams games throughout the year.