Latest Innovation In Sports Marketing Technology (Geofencing)
Target customers who attended specified sports events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geofence during a specified date and time window of an event and then advertise to those customers. You can reach those customers whether you are in attendance or not. With our geofencing marketing solution, you can achieve more than 97% in advertising efficiencies compared to advertising using a 1 mile radius targeting.
There are a number of ideal geofencing locations including:
- Stadiums, Buildings
- Sporting Events
The sky is the limit with sports event targeting through Propellant Media.
Create A New Profit Center In Your Sports Enterprise
Digital advertising is not simply utilized to spread a brand to the masses about its product or service. At Propellant Media, we’ve reaped success after success by working with organizations and private enterprises to utilize their existing audience with potential monetization and creating a new profit center for your company…..at zero cost. Through our geofencing, programmatic and other digital advertising channels, organizations are able to build a new flow of revenues without much heavy lifting. We have five ways of accomplishing this:
- Getting formal buy-in and approval by your organization
- Developing a process for sponsorship packages and incorporating them into your digital media kit in such as way that works for your revenue model
- Identifying audience opportunities so we can develop your profit center
- Creating a seamless process for your sales team to learn and sell to advertisers
- Providing marketing collateral so your advertisers and sponsors are clear on what they get for their sponsorship dollars
- Finalizing communication flow for Propellant Media to fulfill all digital advertising
Who Are Ideal Enterprises For Audience Monetization
Many organizations and enterprises have the potential develop newfound profit centers for themselves including:
- Sports Teams & Brands
- Stadiums & Events Facilities
- Sports Marketing Agencies
- Sporting Apparel Companies
- Experiential Sports Marketing Firms
Here are a few case studies in how you can begin monetizing your audience today:
- Non profit wants to begin offering sponsorship level packages to existing and new sponsors as a way to differentiate and bring in additional revenue to their organization.
- Convention Center decides they want to expand their revenues beyond digital display board by selling digital packages to organizations and exhibiters at its location by geofencing its events during the times of the trade show.
- Sports team with existing sponsors from the prior year learns that they can now serve ads to the the attendees of that sports teams games throughout the year.
Busy? Watch Our Recorded Geofencing Webinar. Here is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geofencing
Solutions That We Bring To Our Sports Clients
Have clients that need to gain more leads and exposure from Google Adwords? We are Adwords certified and work on million dollar campaigns for clients.
Reach consumers on the “rest of the web”
Google and Facebook are huge channels. But there’s still another world out there. Our programmatic solutions allow companies and brands to reach their ideal audience in a targeted way.
We Can Get Your Clients Ranked On Major Search Engines
Want some increase organic traffic. Our team can build an SEO plan allowing your clients to rank for local and national keywords centered around those actively searching for you or expressing a need.
Use Social Media To Advertise To Your Ideal Audience
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your client’s brand. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
Digital Execution Process For Sports Companies
Here we take a deep dive to understand your audience, who currently buys advertising from you, and how to expand your profit center potential.
Build Pricing Packages
Now’s it’s time we align the new pricing packages within your enterprise.
Solidify Fulfiment Process
We will incorporate our white label and fulfillment game plan you Enterprise.
Our team will have 3 – 5 sales training demoing how to sell geofencing and sponsorship packages to new advertisers.
Reporting & Analytics
Developing a standard reporting system so your clients are able to view campaign results.
If you have a client who you truly believe would benefit from investing in advertising solutions many of their competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.