With people constantly on the move, storage facilities offer a valuable service often overlooked by consumers and businesses alike. However, if you’re looking to market your facility effectively, customers must know they can count on you when they need short-term or long-term storage for their belongings. This article will discuss 15 storage facility marketing ideas for storage facilities worth exploring.
Geofencing Marketing
Geofencing refers to identifying a geographic area within which a mobile device user must enter to access certain content. Geofences are helpful because they allow you to target specific prospective customers based on their physical location, wherever they might be. For example, potential areas to consider geotargeting could include real estate offices, apartment complexes, and retail stores.
By choosing geotargeted areas with a high likelihood that someone is moving or thinking about moving, you can increase the chances they will contact or visit your business to learn about your storage solution offerings.
OTT Advertising
As more people have canceled broadcast TV, OTT advertising offers storage facility owners and managers a way to connect with potential customers who have switched to streaming services. OTT is an acronym for “Over The Top” advertising.
Over-the-top refers to the ability for companies to bypass traditional television distributors who control media distribution by reaching consumers directly through digital platforms like YouTube TV, Netflix, Hulu, Disney+, and others.
By going over the top, media companies (and advertisers) give themselves the flexibility to display ads without having planned broadcasts or geographical restrictions.
Advantages of OTT Advertising include:
- You can reach a wider audience than traditional channels.
- It’s easy to create campaigns that target specific audiences.
- It’s easy to create campaigns that target specific audiences.
- You can use targeted keywords to attract specific types of customers.
- No additional costs are associated with traditional advertising methods.
Pay-per-click advertising – or PPC – is one of the most effective ways to get new business online. PPC works by paying search engines such as Google and Bing to place advertisements next to relevant keywords. Then, when someone searches for something, these ads appear at the top of the results page.
PPC advertising is a standard way to promote your business’s website and attract visitors from your local service area and beyond. It’s also an excellent approach for generating leads.
Advantages of Pay-Per-Click Advertising include:
- You can target specific locations, times, and devices.
- It’s cost-effective.
- It’s highly targeted.
- You can track clicks and conversions.
Lead Generation Website
When you want visitors to take specific actions, having a lead generation site can help. Since the sole purpose of this type of site is to collect information from prospective clients, it should only contain necessary information. However, if you aren’t planning on collecting any personal data, there’s no reason to create a lead capture form or other registration forms.
Advantages of a lead generation website include:
- It’s highly targeted for sales and leads.
- You can generate qualified leads.
- It’s cost-effective.
Mobile Marketing
Mobile marketing is becoming increasingly popular among businesses because it provides a low-cost method of reaching consumers when and where they are. Some examples of mobile marketing include apps, SMS messaging, mobile websites, and QR codes. In addition, some companies offer their mobile app, while others use third-party solutions.
Advantages of mobile marketing include:
- It reaches people wherever they are.
- It was inexpensive.
- It’s convenient.
- It’s personalized.
New Client Promotions
Ideally, storage facility owners want to attract new clients and keep existing ones happy. One way to do both is through client promotions. For example, some facilities have offered free storage in exchange for referrals. These promotions might include discounted storage fees for first-time customers who sign up, discounts on moving services, or auto insurance. Whatever promotions you choose, clearly communicate what it entails and why it benefits potential clients.
Advantages of offering new client promotions include:
- It helps build relationships.
- It incentivizes doing business.
- It creates positive word-of-mouth.
- It builds trust.
- It increases brand awareness.
Search Engine Optimization
The first step in any local search engine optimization (SEO) campaign is to ensure that your website pages are all optimized for the most relevant keywords to your business. You should also consider the location of your business and whether there are other competitors within proximity.
A practical and powerful search engine optimization campaign often includes many moving parts, including on-page website optimization, off-page SEO, citation building, and business listing services. An experienced SEO company will help you understand how each piece fits your overall marketing strategy. In addition, they’ll give ongoing support throughout the entire process.
Advantages of search engine optimization:
- It improves rankings.
- It attracts more traffic.
- It boosts conversions.
- It generates leads.
- It increases revenue.
Social Media Marketing
If your business offers services such as moving, packing, or storing items, social media may be an excellent way to connect with prospective or existing clients. For example, Facebook and Facebook advertising allow users to create posts, including photos, videos, links, and text. Page owners can share these posts with friends and family members who use the same platform. It’s also possible to share these posts through Twitter and Instagram if you want to get started using social media to promote your business.
Advantages of social media marketing:
- It’s cost-effective.
- It’s easy to implement.
- It’s versatile.
- It’s targeted.
- It’s personal.
- It’s measurable.
- It’s scalable.
- It’s interactive.
Billboards
Billboards are a terrific way to advertise your business to passing motorists. However, the downside to billboard advertising is that they don’t provide much flexibility for targeting specific audiences, and it can be challenging to determine a return on the investment.
However, billboards can still be effective if used correctly. For instance, you could target high-income areas near highways or major thoroughfares. Or, you could place signs at locations with a lot of foot traffic, such as restaurants, shopping centers, and gas stations.
Advantages of billboard advertising:
- It targets large audiences.
- It increases visibility.
- It’s affordable.
- It’s flexible.
- It’s mobile.
- People can see it.
- It’s memorable.
- It’s long-lasting.
Referral Incentives
It’s not always easy to convince someone else to do something for you. However, referral incentives are one of the best ways to encourage repeat business from existing customers. When someone refers someone else to your business, you might offer incentives such as discounted services, free products. You can even reward referrals with cash or gift card bonuses.
Advantages of offering referral bonuses or incentives:
- It encourages word-of-mouth promotion.
- It builds customer loyalty.
- It helps build brand awareness.
- It creates new opportunities for sales.
- It rewards loyal customers.
- It makes people feel appreciated.
Print Advertising
Don’t underestimate the power of print advertising! Whether you decide to invest in flyers, business cards, brochures, or direct mailers, printed ads can be a cost-effective approach to attracting new customers. Among the most significant advantages of print advertising is that this form of marketing has a longer shelf life than other options – it gives potential clients something to hold on to for later if they don’t need your service right away.
Potential outlets for publishing your print ad could include local phone books, apartment guides, local tourism publications, and newspapers.
The advantages of print advertising include:
- It’s inexpensive.
- It’s portable.
- It’s eye-catching.
- It’s customizable.
- It’s reliable.
- It’s timeless.
- It’s relevant.
Email Marketing
Email marketing is another effective form of digital marketing. Email campaigns are excellent for sending promotional messages to current customers and new prospects. However, be careful not to overuse email marketing tactics; too many emails can overwhelm recipients and turn them off.
Advantages of Email marketing include:
- It’s inexpensive.
- It’s timely.
- It’s targeted.
- It’s personalized.
- It’s versatile.
- It’s efficient.
Online Reputation Management
An online reputation management (ORM) company works to improve your brand’s visibility by removing negative content about your business from third-party websites. Some companies specialize in improving the visibility of small businesses, while others focus on more prominent brands.
The advantages of online reputation management include:
- It improves search engine rankings.
- It boosts website traffic.
- It’s a way to communicate with existing and potential clients publicly.
- It strengthens your overall business reputation.
Professional Signage
Remember that your physical storefront is also a powerful marketing tool! If your location blends into the background, it might go unnoticed. By contrast, professional signage can draw attention to your business and make it easier for people to find. Professional signage can range from large flags and simple banners to elaborate displays.
The point is that you want passersby to notice your facility so that if they have any pressing storage needs, your company comes to mind first.
Advantages of professional signage:
- It attracts more visitors.
- It increases foot traffic.
- It promotes your brand.
- It identifies your business location.
Business Development
Never underestimate the power of working within your network of professionals! Consider reaching out to local realtors, realty offices, and property management companies to let them know your services are available to clients who need storage solutions when transitioning to a new home or office space.
Advantages of business development include:
- Creating new relationships with others can lead to referrals and future business opportunities.
- Extending your sphere of influence.
Measuring Results
Storage facility owners or managers who implement any or all of these marketing tactics to promote their business are smart to measure the results. They will quickly see which strategies work best for them and which ones don’t. You may even discover that one tactic is more successful than others. This knowledge will help you refine your approach and maximize your investment.
As it applies to measuring results in digital marketing, there are several different tracking approaches- some of which get implemented more easily than others. So here, we’ll explore some different ways to track and measure your results.
Website Analytics – Google Analytics
Google Analytics is an outstanding tool for tracking the success of your website. There are many reasons why this is such a great choice. The most significant is providing data on how users navigate your site, identifying which pages get the most visits, tagging where users originated, and what keywords they used to find your company. In addition, establishing conversion goals helps track your results and meet your objectives.
Phone Tracking – Call Tracking Software
Another method of tracking your results is through call tracking software. These programs allow you to monitor calls made to your business phone number. The information gathered includes things like caller ID, time of day, duration of the call, and whether someone at your business answered the call or not.
Additionally, if you’re managing multiple campaigns, you might opt to establish numerous phone numbers for enhanced tracking capabilities. For example, let’s say you run a geofencing campaign that features an internal custom phone number that’s not published anywhere else. Due to this internal control, your sales team can track the results.
Social Media Monitoring – Social Media Management Tools
Another way to monitor the effectiveness of your social media efforts is through tools explicitly designed for monitoring. Some examples include Hootsuite, Buffer, Sprout Social, and Social Pilot. These tools provide analytics and reporting on the activity happening across your social networks. Tracking tools can help identify trends and patterns and determine which posts are performing better than others.
Putting The Marketing Pieces Together
With a clear idea of storage facility marketing ideas that work and an outline and blueprint to achieve your sales and conversion goals, it’s time to put those pieces together into a cohesive strategy. Again, Propellant Media is available to help! Click or call today to start the conversation.