Book A Google Ads Paid Search Demo With Our Team
In the marketing discovery calls, we discuss how paid search can work for your business, pricing and management fees for Google Ads, our audit and campaign build process, and how we partner with agencies as well as direct brands.
Google Ads & Paid Search Management
Paid search puts your business in front of people already typing what you sell into Google or Bing. Propellant Media is a Google Premier Partner and Microsoft Ads certified agency that builds and manages those campaigns for budgets from $1,000 a month to over $1,000,000, and reports every lead, phone call and sale back to the keyword that produced it through our analytics and reporting dashboard.
You’d Be In Great Hands. These Clients Are
Only 11% of pay per click advertising Google Adwords consultant account managers proactively optimize their account each week. The other 89% do not work for Propellant Media.
Our Google Adwords Management Consultancy Can Manage Any Budget Size
Our team has worked on $1,000,000/month+ as well as $1,000/month. And even though the process and length of ppc management may change, our core best practices remain the same for all budget sizes. Either way, our process for developing effective campaigns does not change. Here are the areas of the PPC Management Process we focus on:
- In-Depth Keyword Analysis
- Ad & Message Creation
- Landing Page Audit & Review
- Account Structure Setup
- Tracking Installing & Testing
- Campaign Launch
- Monitoring Performance
- Campaign Optimizations
After we run our campaigns for a month, we pick the winners and give them more breathing room and budget. And we do it over and over again to drive up ROI.
PPC Account Restructures & Audits
With roots in Search Engine Marketing, we have years of experience with auditing and building paid search campaigns that are set up for success. We put your account through a 50-point+ inspection to compare the following vs. best practices:
- Campaign Settings
- Campaign Structure
- Ad Group Structure
- Keyword Coverage
- Ad Copy Relevance
- URL Settings
- Quality Score
- Landing Page Recommendations
We then provide recommendations, and often that includes an account re-structure which will enable you to grow your account while maintaining efficiency in your advertising spend.
Why Partner W/ Our Pay Per Click Advertising Management Company?
- Larger Firms Don’t Give You Proper Attention – No client is too small to get the attention you deserve. From communications, to reporting and proactive recommendations, you’ll see that from day 1 in our partnership to grow your bottom line.
- 24/7 Full Analytics – In our care for your ROI, we produce reports that you can have access to 24/7 as you hold our team accountable, and we hold ourselves accountable.
- Nimble & Fast – As a nimble agency, we can act fast on request and recommendations we suggest. No more waiting 5 days for changes, because everyday matters to your bottom line. Plus, we can get a campaign live in 2 – 3 business days.
- Consistency – This is the major cause of attrition in Paid Search management campaigns. Our team will constantly monitor & optimize your campaigns and proactively find opportunities to grow your profits.
- Strategists…Not Doers – We act as google adwords consultants that can create the best performing campaigns. We’re not simply relying on you. We expect you to rely on us.
A Google Adwords Consultant That Captures More Leads, Sales & Calls…For Less $$
Nothing is better to companies than reaching customers already searching for you. Google Adwords & Bing Ads provides that world of lower funnel searchers actively looking for your product or service. And there’s where our focus lies for large and small brands.
As an Adwords Certified Agency, we understand how to build granular PPC campaigns based in knowing the brand, how your audience connects with your brand, and why the keywords and Ads formulated will most likely translate into clicks and conversions. And after all of that, the real work begins…
And with our Call-Only campaigns and the campaigns our PPC Agency builds, we can take the same granular Adwords development process, and apply it to campaigns where you are only paying for phone calls, not only clicks to your website.
Busy? Watch Our Recorded Google Ads Webinar. Totally Free. Here is What You’ll Learn
- How To Scale Your Google Ads Campaigns
- Process For Limiting Waste
- Performing Top Tier Keyword Research
- Key To Maximizing Your Click Through Rates
- Why Conversion Tracking Is Vital
- How To Perform Quick Audits To Discern Performance
- How Propellant Media Builds Power Google Ads Campaigns
Google Adwords Case Studies
Our ability to develop Adwords campaigns centered on companies paying for phone calls instead of clicks to your website is what sets up apart. Our Click To Call only campaigns typically perform 40% better than similar traditional Adwords campaign. And trust us, our traditional campaigns already prove strong dividends for our brands.
- Campaigns driven by ROI
- Keyword Research that drives targeted leads
- Proactive account management
- Conversions tracked down to the phone call
- Pay For only phone calls, not just clicks to your website
- Extensive experience in ecommerce and google shopping campaigns
Paid Search Google Adwords Management Process
1
Adwords Audit
Here we perform a deep dive into your account to get a sense of what opportunities we can take advantage of.
2
Business Analysis
We need to understand your business so we can build KPI’s to meet around your Adwords campaigns.
3
Campaign Build
It’s now time to build your campaign utilizing targeted keyword research, stellar ad messaging, and bid management.
4
Account Management
Now we take a maniacal approach to managing your campaigns in a proactive way to exceed our targets.
5
Optimization/Reporting
Optimizing these campaigns and reporting is what holds our team accountable.
Frequently Asked Questions About Paid Search & Google Ads
What does your Google Ads management include?
In-depth keyword analysis, ad and message creation, a landing page audit, account structure setup, conversion tracking installation and testing, campaign launch, ongoing performance monitoring and continuous optimisation. After the first month we identify the winning campaigns and shift budget toward them, then repeat.
What size budget do you work with?
Our team has managed accounts spending over $1,000,000 a month and accounts spending $1,000 a month. The depth of the work changes with budget, but the core process does not. No account is treated as too small to get proactive attention.
How quickly can a paid search campaign launch?
Campaigns can typically be live within 2 to 3 business days once we have account access, conversion tracking in place, and agreement on keywords, ad copy and landing pages.
What does a PPC audit actually check?
We run a 50-point inspection covering campaign settings, campaign and ad group structure, keyword coverage, ad copy relevance, URL settings, quality score and landing page experience. The output is a set of recommendations, which often includes an account restructure so the account can grow without losing efficiency.
Can I pay only for phone calls rather than clicks?
Yes. Call-only campaigns apply the same granular build process but bid for calls rather than website clicks. This suits service businesses where the phone is the primary conversion. One spray foam insulation client generated over 60 attributed phone calls at a $60 cost per lead.
Are you a certified Google and Microsoft partner?
Yes. Propellant Media is a Google Premier Partner and holds Microsoft Advertising certification, so campaigns can be run across Google Ads and Bing from the same strategy and reported in one place.
How often is my account optimised, and how do I see results?
Accounts are monitored and optimised on an ongoing weekly basis rather than left to run. You get 24/7 access to a reporting dashboard covering spend, clicks, conversions, phone calls and cost per lead, so performance is visible without waiting for a monthly report.
Do you work with agencies on a white label basis?
Yes. Paid search is one of the services offered through our white label partner programme, alongside programmatic display, geofencing and social. Campaigns and reporting are delivered under your brand and your client never deals with us directly.
“89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.”
“For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.”
Pay Per Click Advertising remains a critical channels for brands and organizations that want to connect with active searchers.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.