Golden Nugget, a client for 2 years standing, is a renowned casino and hotel in Nevada, sought to enhance its digital marketing efforts to attract a diverse clientele to its casino, hotel, and in-house restaurant, Rush Lounge. Initially expressing interest in geofencing marketing.
Opportunity For The Golden Nugget
Propellant Media was tasked with:
- Increasing foot traffic to the casino and Rush Lounge.
- Boosting hotel bookings to enhance occupancy rates and revenue.
- Maximizing (ROAS) to ensure marketing investments yielded substantial returns.
Action Plan For Golden Nugget
To achieve these goals, Propellant Media implemented a robust omnichannel digital marketing strategy:
- Google Ads Campaigns: Conducted extensive keyword research to identify terms related to casino gaming, luxury accommodations, and dining experiences, capturing potential customers actively searching for such tourist related inquiries.
- Programmatic Advertising: Crafted engaging audio ads to reach audiences on podcast and audio based platforms, enhancing brand awareness and recall. Designed visually compelling display ads strategically placed across websites and apps to capture attention and drive traffic.
- Geofencing Marketing: Implemented geofencing tactics to define specific geographic boundaries, such as nearby tourist attractions and competitor hotel and food locations, to deliver tailored ads to potential customers within these zones, enticing them to visit Golden Nugget.
- Site Retargeting: Developed retargeting campaigns to re-engage previous website visitors with customized ads, encouraging them to return and complete bookings or visit the casino and Rush Lounge.
Impact On The Golden Nugget
The implementation of this comprehensive digital marketing strategy yielded significant outcomes:
- Programmatic Campaigns: Achieved an average cost of $35 per walk-in visitor, indicating efficient use of the advertising budget to drive foot traffic.
- Google Ads: Realized an average cost of $86 per hotel booking.
- With an average booking value of $700 – $800, this translated to a Return on Ad Spend (ROAS) of 8.14, demonstrating a highly profitable campaign.