Hotel Property Targets Travelers With Programmatic Display
The Challenge A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They also wanted to focus on supporting their restaurant and dining locations at their hotel and resort as it was lacking in brand awareness and walk-in traffic due to the competition in the area. They enlisted the help of our team to precisely target consumers interested in travel to their location. The Solution We Implemented…