Book An Event & Venue Marketing Demo With Our Team
In the discovery calls, we discuss how quickly we can launch around your event dates, CPM & pricing for event targeting, adding geofencing to your sponsorship media kit, and how we partner with agencies as well as venues and exhibitors directly.
Events We’ve Run Campaigns Around
Events run on fixed dates and short lead times, which makes them unlike almost any other campaign. Below are results from real venues and exhibitors, from a month-long speedway campaign to a conference run on a four figure budget.
You’d Be In Great Hands. These Clients Are
Trade Show Marketing – Exhibiting & Need Digital Exposure?
We’ve created the perfect trade show marketing package that will get businesses the added exposure they need for trade shows or events, whether you can or cannot make it there physically.
With our geofencing technology, companies can build a digital geofence around the location or trade show in which the conference is being held, and serve the conference attendees Ads raising your name profile, telling them about your booth, or getting them connected to your brand.
OR, if you are not able to attend the conference or trade show, you can still target those event attendees, ensuring your message is being seen by that core audience. Our platform enables enterprises to connect with event attendees in ways they never have before.
Event attendees will see your ads through Websites, Mobile Apps and via IP Address Targeting, GPS Geofencing, Desktop, Tablet, Mobile, and you’ll be able to retarget those same attendees during the event and for up to 30 days after the event.
Digital Revenue Expansion Opportunities
We partner with the same organizations, event spaces, and convention centers who want to add our geo fencing solution to their own digital media kit. Our geo fencing technology gives convention centers, sporting/music spaces, and general event spaces several advantages:
- Additional sponsorship coverage for advertising
- Ability for sponsors to continue speaking with event attendees after the event and for up to 30 days
- Differentiates your organization/venue from the others working to attract the same sponsorship opportunities
- Keeps your sponsors’ brands top of mind in the individuals attending the event
- Gives you the opportunity to upsell on potential ticket sales while the individuals are there.
For a venue, this is a new line item on the rate card rather than a marketing cost. The inventory already exists in the form of the people walking through your doors.
Increase Ticket Sales For Events
Propellant Media’s latest technology in Geo-Fencing Technology targets event attendees who attended specified events with the most precise temporal geo-targeting solution available. By building a custom polygon around the event center, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.
Ideal Locations Including:
- Stadiums/Arenas/Race Tracks
- Arenas/Music Centers
- Convention Centers
- Buildings/Parks/Recs
- Festivals/Street Fairs
Now you can continue engaging with those very same event attendees long after they left your event.
Busy? Watch Our Recorded Geofencing Webinar. Here is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geofencing
Key Geo Fencing Benefits
- Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED
- 90% of individuals typically have location services turned on
- Does not require Physical BEACONS
- Location File Import and Export Capability
- Granular Localization via Custom Shapes & Sizes
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to
- Retarget customers who visit or commute through any geo-fenced location
Solutions Custom Tailored To Event Facilities
Increase Ticket Sales
Our ability to create custom tailored Google Ads campaigns for event facilities is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your event facility website.
Target Customers Who Visited Your Website
With the array of programmatic display solutions we have at our disposal, our team can ensure all your other marketing efforts are working efficiently by allowing you to continue speaking to those who expressed an interest in your upcoming event.
Out Rank Your Other Competitors
Want to increase organic traffic? Our team can build an SEO plan allowing your facility to rank for local and national keywords centered around those interested in your events.
Use Social Media Advertising To Promote Your Event Facility
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to purchase tickets for your upcoming events. We can also promote your event facility to increase brand awareness. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regular reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
One national trade show campaign was built and launched inside a single week to cover a four day event — and still returned a 0.15% CTR against a 0.1% industry average.
How Event Targeting Works
- A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
- We can target people on mobile devices, tablets, and desktops when they’re on wifi networks or through GPS.
Onboarding & Execution Process For Venues
1
Digital Analysis
This forms the basis of your digital needs whether you want to add our solutions to your digital media kit or you need to increase ticket sales for your event.
2
Creative Development
Whether it’s adding our solutions to your digital media kit or increasing ticket sales, we must create digital ads for our programmatic advertising.
3
Team Training
Our team will conduct a team training with your advertising and sales team to ensure you’re equipped and fully understand our solution set.
4
Analytics
Through our integrated dashboard, we will provide your venue or your sponsors analytics on the impressions, clicks and other critical data of your advertising to event attendees.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Frequently Asked Questions About Event, Sports & Convention Marketing
Do I have to be exhibiting at the event to advertise to attendees?
No. You do not need a booth, a sponsorship, or even to be there. A geofence around the venue during the event dates builds an audience of attendees regardless of whether you are inside. This is the reason exhibitors priced out of official sponsorship packages use it.
How fast can you launch before an event?
Inside a week when needed. One national accounting firm campaign was built and launched in a single week to cover a four day trade show and still delivered a 0.15% CTR. Event dates do not move, so speed matters more here than in almost any other vertical.
How long can we keep reaching attendees afterwards?
From one day up to 30 days after they entered the fence. For most exhibitors the follow-up window matters more than the event itself, because that is when the buying conversation actually happens rather than the badge scan.
Can a venue resell this to its own sponsors?
Yes, and it is often the more interesting conversation. Convention centres, arenas and festival organisers can add geofencing to their sponsorship media kit and sell attendee reach as a new line item. We train your sales team on how to position it, and the inventory is the audience already walking through your doors.
What venues and event types can be targeted?
Stadiums, arenas and race tracks, music venues, convention centres, conference halls, parks and recreation grounds, festivals and street fairs. Any location with a defined footprint and known dates works, and multiple venues or dates can run inside one campaign.
Does this take a large budget?
Not necessarily, because an event audience is small and highly qualified rather than broad. One healthcare exhibitor ran a conference campaign on a $1,000 budget and saw 170 clicks with a 60% video view rate. Budget scales with venue size and how long you want the follow-up window to run.
Can we measure whether attendees came to our booth or venue?
Yes, through conversion zone tracking. A second fence around your booth, showroom or box office counts how many people served an ad later showed up, which turns an event campaign into something measurable rather than a branding exercise.
What do you need from us to get started?
The venue address, the event dates and hours, your creative or a brief for our team to build it, and the landing page you want traffic sent to. There is nothing to install at the venue and no beacons involved.
If you are interested in partnering with Propellant Media to expand your digital media kit offerings or interested in event targeting in general, contact us today.
Your event has a date. It does not move.
Whether you are exhibiting, sponsoring, or running the venue itself, the audience is only in one place for a few days — and reachable for 30 days after.
We have run campaigns for speedways, convention centres, trade show exhibitors and conference organisers, and we can launch inside a week when the calendar demands it.
Fill Out the contact form or call us at 1 (877) 776-7358.