Digital Solutions That Attract Travelers To Your Casino
We pride ourselves on developing campaigns that truly translate into phone calls, leads, and actual sign ups, not just clicks to your casino. Whether it’s SEO, Paid Search, or Facebook Ads, our campaigns are comprehensive and meant to drive gaming enthusiasts. Those do matter, and our solution set ensures you get actual leads are connecting with travelers and casino enthusiasts. And…we can track it all back to your desired ROI.
Paying For Phone Calls (Not Just Clicks)
Are you a hotel resort or casino? Our standard adwords campaigns for the for casinos and gaming resorts still perform well for clients. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a travel need.
Our click-to-call only campaigns have converted 40% better than traditional Adwords campaigns.
Target Gaming Travelers Based On Their Physical Location
Propellant Media’s latest technology in Geo-Fencing Technology targets travelers who attended specified events or went to particular location with the most precise temporal geo-targeting solution available. By building a custom polygon around the location, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.
Ideal Locations Including:
- Hotels & Resorts
- Convention Centers
Now you can continue engaging with those very same people long after they left those locations.
How Addressable Geofencing Works For Casinos
The ability to leverage household geofencing gives advertisers the chance to get even more precise with their ad dollars while vastly limiting waste. And the beauty Within our programmatic platform, lists of addresses are easily on boarded, matched and scrubbed of any personally identifiable information so that there is no risk of breach in privacy:
- Utilize your own list of addresses or tap our team to pull a list of addresses for your targeting needs based on demographic and psychographic details.
- Physical addresses which an advertiser wants to target are uploaded into our platform.
- The addresses are then matched against plat line data to collect the exact physical location, size and shape of the individually matched addresses.
- The system then geo-fences each matched address to collect and target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through our cross device graph.
- Audiences at every single address are updated on a daily basis.
Key Geo Fencing Benefits:
- No IT Requirements needed
- As long as location services on the mobile devices of those travelers are turned on, we can serve Ads to them on those same mobile devices
- 90% of individuals typically have location services turned on
- Does not require any Physical BEACONS
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
- Granular localization via custom shapes & sizes
- Retarget customers who visit or commute through any geo-fenced location
Solutions Custom Tailored To Casinos & Hotel Resorts
Pay For Only Phone Calls To Your Hotel
Our ability to create custom tailored Adwords campaigns for travel agency or hotel is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Adwords and Bing campaigns.
Use Search Retargeting To Target Potential Travelers
Our search retargeting technology utilizes search data from Bing, Yahoo, Ask Jeeves, and other major travel websites with search bars and we track the search history of all of those individuals. If they performed similar hotel and travel related searches, we can target them utilizing those very same keywords.
Out Rank Your Other Hospitality Competitors
Want some increase organic traffic. Our team can build an SEO plan allowing your company to rank for local and national keywords centered around those actively searching for you or expressing a travel need. We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Advertise To Prospective Travelers
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your travel brand. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Casino Hotel Case Studies
Use Cases of Geo Fencing
- Customer Loyalty Program – By Geo Fencing your hotel, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your brand.
- Competitor Locations – Consider your competitors and geo fence their locations.
- Event Targeting – Have a major event in your city? Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
- Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your company. We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
Digital Execution Process For Casinos & Hotel Resorts
This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.