Digital Solutions That Attract Defendants Or Plaintiffs To Your Practice
We pride ourselves on developing campaigns that truly translate into phone calls, leads, and actual legal clients and sign ups, not just clicks to your website. Those do matter, but our law firm marketing solution set ensures you get actual leads, and the best part….we can track it all back to your desired ROI.
Paying For Phone Calls To Your Practice (Not Just Clicks)
Our standard adwords campaigns for legal practices still perform well for clients. And we highly recommend any and all law firms institute a proper Adwords and Bing campaigns for the lawyer marketing campaigns. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a legal need.
Our click-to-call only campaigns have converted 40% better than traditional Adwords campaigns.
Keep Talking To Your Existing Base Of Clients
Target prospective clients who have recently visited your site but have left and gone without calling you and submitting a form. This includes Billboard Advertising, Print, SEO, Referrals, or even TV.
All Of Your Marketing Dollars Work Smarter. Why does this matter?
- 97% Of Site Visitor Leave Without Performing An Action
- Ensures Your Other Lawyer Marketing Is More Effective (Print, Billboard)
- Target Your Prospects 200% More Times Than Google
Target People Based On Their Physical Locations
Our Beacon Free geo fencing technology allows law firms to use this legal marketing target people based on their physical activities. Whether it’s a particular event or a physical building you want geo fenced (i.e. hospital, car dealership, etc..), this can be a powerful form of lawyer marketing to serve ads to individuals based on their physical location.
We Help Many Types Of Specialty Practices Across The Board
- Solo Law Firms
- Small Law Firms
- Large Law Firms
- Litigation vs. Transactional Law Firms
- Criminal Law Firms
- Personal Injury Law Firms
- Adoption Law
- Immigration Law
- Asbestos & Mesothelioma
- Assault & Battery
- Child Support Law
- Business Law
- Bankruptcy Law
- Civil Right Law
- Antitrust Law
- Banking & Finance Law
- Contracts Law
- DUI/DWI Law
- Corporate Law
- Disability Law
- Divorce Law
- Estate Planning Law
- Family Law
- Franchising Law
- Healthcare Law
- Landlord/Tenant Law
- Legal Malpractice
- Patent Law
- Wills & Trusts
- Wrongful Death Law
Busy? Watch Our Recorded Geofencing Webinar. Here is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geofencing
Key Geo Fencing Benefits
- Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED
- 90% of individuals typically have location services turned on
- Does not require Physical BEACONS
- Location File Import and Export Capability
- Granular Localization via Custom Shapes & Sizes
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to
- Retarget customers who visit or commute through any geo-fenced location
Custom Tailored Legal Marketing Solutions
Pay For Only Phone Calls To Your Legal Practice
Our ability to create custom tailored Adwords campaigns for legal practices is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Adwords and Bing campaigns.
Use Geo Fencing To Target Potential Clients
With our location based advertising (targeting people based on their physical activities and precise areas they’re in), you can get your message in front of those who express a medical need (i.e. visited another hospital, urgent care, car dealership/repair)…that is perfect for the personal injury lawyers out there. Our advanced advertising solution will get your message in front of those who are ready to listen.
Out Rank Your Other Law Firm Competitors
Want some increase organic traffic. Our team can build an SEO plan allowing your practice to rank for local and national keywords centered around those actively searching for you or expressing a medical/legal need. We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Advertise To Prospective Clients
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your legal practice. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Law Firm Marketing Case Studies
Use Cases of Attorney Geo Fencing Marketing
- Customer Loyalty Program – By Geo Fencing your current law practice, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your practice.
- Competitor Locations – Consider your competitors and geo fence their locations for attorney marketing.
- Event Targeting – Maybe someone just got into an accident or went to a car dealership to get their vehicle repaired. We can geo fence those locations and serve ads about your practice.
- Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your legal practice but really thinking about your store. We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
Law Firm Marketing Digital Execution Process
This forms the basis of your digital needs so our team can understand your ideal client, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.