Book A Non Profit Marketing Demo With Our Team
In the discovery calls, we discuss whether your organization qualifies for the $10,000/month Google Ad Grant, how we help secure and manage it, what paid media makes sense alongside it, and how we work with 501c3s of every size.
What We’ve Delivered For Non Profits
Non profit budgets are scrutinised line by line, which is why we usually start with the money that is free. Google gives qualifying 501c3s $10,000 a month in search advertising credit, and organisations that use it well can apply to have it raised. Below is what that has produced for organisations we work with.
You’d Be In Great Hands. These Clients Are
Get $10,000/Month in Advertising Dollars – For Free
Non Profits must budget and closely watch their operational dollars. Among the many things that concern you, you want to get your message out to more people, get more dollars into your operating budgets.
But what if you could create more revenue opportunities through digital marketing and even get a $10,000 Advertising Grant Credit that could be used to buttress your organization’s messaging, fundraising and volunteer efforts? We have an answer to both. Google has a program for non-profits. Qualified organizations can receive $10k per month in paid search credits. We help clients secure the grants and manage their campaigns.
And the $10,000 is a starting point, not a ceiling. Organisations that consistently spend the full monthly award and meet Google’s performance requirements can apply for GrantsPro. We took one public radio client from the standard $10,000 to $40,000 a month that way.
Digital Revenue Expansion Opportunities
We partner with the same organizations, event spaces, and convention centers who want to add our geo fencing solution to their own digital media kit. As a non profit, you can do that too so your sponsors can extend their advertising reach. Our geo fencing technology gives non profits a number of advantages:
- Additional sponsorship coverage for advertising
- Ability for sponsors to continue speaking with event attendees after the event and for up to 30 days
- Differentiates your organization/venue from the others working to attract the same sponsorship opportunities
- Keeps your sponsors’ brands top of mind in the individuals attending the event
- Gives you the opportunity to upsell on potential ticket sales while the individuals are there.
Non Profit Marketing Geo Fencing Works
- A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
Geo fencing is the perfect non profit marketing solution for non profits hosting events and wanting to keep reaching those event attendees.
Non Profit Marketing Solutions Custom Tailored To 501c3’s
Get Your $10,000/Month Google Grant Today
Our ability to create custom tailored Google Ads campaigns for non profits is what we take pride in. We have several options here:
- Increase brand awareness about your non profit and your cause
- Focus on building fundraising initiatives and raising money for the non profit
- Build membership and potential volunteerism for your organization
- Build awareness for potential events centered around your organization
- Drive ticket sales for exhibitions, performances and fundraising events
Use Geo Fencing To Reach Cause Based Individuals
With our location based advertising (targeting people based on their physical activities and precise areas they’re in), you can get your message in front of those attending particular cause based events, rallies, other non profit initiatives, and the places your supporters already gather.
Out Rank Other Local Non Profits
Want to increase organic traffic? Our team can build an SEO plan allowing your non profit to rank for local and national keywords centered around those actively searching for you or expressing an interest or a need. We will build consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Target Existing Members
With our sophisticated and custom tailored advertising solution, we can take a list of members you know are engaged in your non profit, load those into our system, and begin serving ads centered around fundraising or events your non profit will be hosting. All of those Ads can be served on Facebook and Instagram. Learn more about our social advertising solutions.
Non Profit Marketing Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regular reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
One civil rights museum came to us for geofencing. We spotted they qualified for the Google Ad Grant, secured it, and that grant went on to sell over 3,500 tickets in a year — at no media cost to the organisation.
How The Google Ad Grant Actually Works
It is the single most underused asset in non profit marketing, and the reasons are practical rather than mysterious.
- $10,000 a month, free, for registered 501c3s in search advertising credit.
- Most organisations never spend it all. The account needs active management to use the full award, and an unmanaged grant account quietly delivers a fraction of what it could.
- Grants can be suspended for failing Google’s policy requirements, which is how organisations lose an award they never knew was at risk.
- GrantsPro raises the ceiling. Consistently using the full $10,000 and meeting performance criteria opens an application for substantially more.
- It pairs with paid media rather than replacing it. Grant search captures people already looking for you; geofencing and social reach those who are not searching yet.
If you already hold a grant and are not sure whether it is being used properly, an audit is a sensible first conversation.
Non Profit Marketing Execution Process For 501c3’s
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal audience segment, your non profit objectives, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Grant Application
If you qualify and do not already hold one, we handle the Google Ad Grant application. If you do hold one, we audit how much of the award is actually being used.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
Frequently Asked Questions About Non Profit Marketing
What is the Google Ad Grant?
Google gives registered 501c3 organisations $10,000 a month in search advertising credit. It is real budget, not a discount, and it does not come out of your operating funds. The catch is that it has to be actively managed to be worth anything.
Does my organisation qualify?
Most registered 501c3s do, with some exclusions including government entities, hospitals and schools, though their affiliated charitable foundations often qualify. We check eligibility before anything else, since the grant changes what the rest of the plan should look like.
Can the grant be increased beyond $10,000?
Yes, through GrantsPro. Organisations that consistently use the full monthly award and meet Google’s performance requirements can apply for a substantially larger one. We took one public radio client from $10,000 to $40,000 a month that way, which required hitting the cap month after month first.
We already have a grant but it does not seem to do much. Why?
Almost always because the account is not being managed. Unmanaged grant accounts typically spend a small fraction of the available award, and they can be suspended for failing Google’s policy requirements without anyone noticing. An audit will tell you how much of your award you are actually using.
What can the grant realistically achieve?
It captures people already searching for what you do. One civil rights museum sold over 3,500 tickets in a year through their grant. A youth sports non profit drove over 400 conversions on a limited budget. It works best for ticketing, membership, volunteer recruitment and awareness rather than cold donor acquisition.
If the grant is free, why would we pay for other advertising?
Because search only reaches people already looking for you. Geofencing, social and display reach supporters who do not yet know you exist, which is where donor and volunteer growth comes from. The honest sequence is to max out the free budget first, then decide whether paid media is worth adding.
Can we use advertising to attract sponsors as well as donors?
Yes, and it is an underused angle. If you host events, geofencing your venue lets sponsors keep reaching attendees for up to 30 days afterwards. That becomes something you can put in a sponsorship package, which differentiates you from other organisations competing for the same money.
How do you measure results for a non profit?
Against whatever the organisation is actually trying to move: donations, ticket sales, memberships, volunteer signups, or attendance. Where there is a physical location, conversion zone tracking can measure visits too. One museum campaign tracked over 200 walk-ins from people who had seen the ads.
If you are interested in investing in advertising solutions and digital revenue expansion opportunities contact us today.
Start with the budget that is already free.
Google gives qualifying 501c3s $10,000 a month in search advertising credit. Most organisations that hold one never spend it all, and some lose it without realising.
We will tell you whether you qualify, and if you already have a grant, how much of it you are actually using.
Fill Out the contact form or call us at 1 (877) 776-7358.