Book A Political & Advocacy Marketing Demo With Our Team
In the discovery calls, we discuss how quickly we can launch against your flight dates, CPM & pricing for political campaigns, how voter file and addressable targeting work, and how we partner with consultants and committees as well as candidates directly.
Races We’ve Run Media For
Political campaigns are unlike any other client we take on. The date does not move, the budget arrives late, creative changes weekly, and there is exactly one metric that counts on election night. Every figure below comes from a campaign our team executed, from municipal races through statewide primaries.
You’d Be In Great Hands. These Clients Are
How Geofencing Marketing/OTT Advertising Could Work For Political Advocacy
For politicians, advocacy groups, super PACs, and political consultants, we execute marketing campaigns in Google Ads, Facebook, and other programmatic channels. But geofencing and OTT advertising is what we lead with.
Our Geo fencing and addressable (household) geofencing technology can give politicians and advocacy groups the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:
- Political Events
- Left, Independent or Right leaning Constituents
- CRM Voter VAN File Databases
- Churches, Hospitals Or Locations Your Constituents Frequent
- In-Market Voters
Many Ways To Use Geofencing Marketing
Buildings
Tradeshows & Events
Households
Opponent Events
Impacting Voters Across Policy & Voting Initiatives
Target Advertising To People Who Voted Past 3 out of 3 Elections In Your District
If you have access to voter data which most secretary of state’s typically have, (names, emails, physical address, etc.) or have purchased a list, we can load your CRM data into our system and show these users your ads as they surf the web.
- Email List
- Physical Addresses
- Likely Voters
- Inactive Voter List
- NGP VAN Lists
Your campaign dollars are limited. No reason for you to get your campaign message in front of everyone unless there’s a specific purpose. You need your dollars to be run as efficiently as possible. Our advertising solutions allows for that.
Location Based Advertising – Geo-Fencing
Our geo-fencing technology allows us to serve ads to people on their mobile devices that visited certain buildings or went to particular physical locations. There are many use cases that political campaigns can leverage this technology for:
- Geo-fence buildings where you know your core constituency is likely to frequent (supermarkets, particular road intersections, malls)
- Speaking at an event…geo-fence the conference and event center so you can continue speaking to those who attended the event
- Is your opponent speaking or holding a campaign rally? As long as we know the address, we can target those attendees afterwards
- Phone banking or canvassing? We can micro-target those neighborhoods a week before you hit them so you’re increasing the likelihood of someone volunteering for or giving to the campaign.
How Geo-Fencing Targeting Works
- A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When potential voters enter the geo-fenced location, they then become part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo-fence.
Who We Work With
Our digital agency works with Political Campaigns (Local Elections, City Councils, Legislature, US House Races, Senate, Mayoral, Gubernatorial), Advocacy Groups, Ballot Initiatives, SuperPACs, and Government.
Solutions Custom Tailored To Political & Advocacy Campaigns
Increase Your Name Profile
Our ability to create custom tailored Google Ads campaigns for candidates is what we take pride in. We have several options here:
- Increase brand awareness about your name profile
- Use the names of your political opponents so you are showing up in search
- Consider particular issues that your key constituents care about that you can show up for in search
- Build awareness for potential events centered around your candidacy
Use Keyword Contextual Targeting For Issue Related Websites
With our keyword contextual advertising solutions ensure you are getting your message in front of issue based voters. And we can continuously target those people wherever they go around the web.
Rank For Keywords Related To Your Political Candidacy
Want to increase organic traffic? Our team can build an SEO plan allowing your candidacy to rank for keywords centered around those actively searching for you or expressing an interest or a need. We will build consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your candidacy so you’re getting more exposure, awareness and an increase in searches online.
Use Social Media To Target High Propensity Voters
With our sophisticated and custom tailored advertising solution, we can take a list of high propensity voters you know are likely to vote, load those into our system, and begin serving ads centered around your candidacy. All of those Ads can be served on Facebook and Instagram. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regular reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
On a recent statewide primary, the native unit carrying its mandated political disclaimer returned a 0.29% CTR — with no measurable drop against the units that did not carry one.
Built For Campaign Timelines
Everything about political media is compressed. What matters in practice:
- Speed to launch — campaigns can be live in days, not weeks, because election dates do not move when a budget arrives late.
- Disclaimer variants built up front — so compliance review never becomes the thing holding a flight.
- Weekly creative rotation — message discipline changes as a race changes, and the media plan has to keep up.
- Channel level reporting — so the next buy is informed by what actually moved, not by what felt good.
- No IT requirements — as long as location services are on, we can reach event attendees. Roughly 90% of devices have them enabled.
- 1 to 30 day targeting windows after someone enters a geofence, across 600,000+ apps and mobile browsers.
ABL… Always Be Learning
View Our Latest Political/Advocacy Marketing Webinar
From our industry and product specific webinars to our Partner Academy Course, we take education seriously. Education only allows us to ask the right questions to uncover more ROI opportunities for campaigns. And we make it available to you.
Digital Execution Process For Political & Advocacy Campaigns
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal voter profile, your week by week campaign objectives, understanding your win number, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it, including the disclaimer variants compliance will require.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
24/7 Dashboard Analytics Reporting
Don’t wait a full month before you receive robust reporting. Get it 24/7. Tracking online conversions (form submissions and volunteer signups) is one thing. But measuring offline outcomes is something that couldn’t be done before until now. We can track conversions both online and offline, including visits to a campaign office or event.
If you are leveraging our location based technology to reach your voters directly, contact us on how we’d develop a granular campaign tailored to your race and its timeline. Learn more about our conversion zone tracking capabilities.
Frequently Asked Questions About Political & Advocacy Advertising
How quickly can a campaign launch?
Within days once we have creative, targeting and the account set up. This matters more in political than in any other vertical we work in, because the election date does not move when a budget is approved late. We would rather launch a smaller flight on time than a perfect one that misses early voting.
Can you use our voter file?
Yes. NGP VAN exports, secretary of state files, purchased lists, likely voter and inactive voter segments can all be loaded and targeted, whether you supply emails or physical addresses. Address based targeting matches at a higher rate than email, so supply addresses where you have them.
Will required disclaimers hurt performance?
Not in our experience. On a recent statewide primary, the native unit carrying its mandated disclaimer returned a 0.29% CTR with no measurable drop against units without one. The practical advice is to build disclaimer variants into the creative set before launch, so compliance review never becomes the bottleneck.
Can we target our opponent’s events?
Yes. If we have the address and the date, a geofence around a rally or town hall builds an audience of attendees who can then be reached for up to 30 days afterwards. The same applies to your own events, which is often the better use since those attendees are already persuadable.
What channels work best late in a race?
In the closing weeks, frequency against a defined voter universe matters more than reach. That usually means addressable and voter file targeting across display, online video and OTT, rather than broad awareness buys. Earlier in a race, when name recognition is the problem, the balance shifts the other way.
What size races do you work on?
Local elections and city councils through legislature, US House, Senate, mayoral and gubernatorial races, plus advocacy groups, ballot initiatives, super PACs and government entities. One recent statewide primary carried a $200,000 budget across five weeks; municipal races run considerably smaller.
Can digital advertising actually move a race?
It is one input among many, and any agency claiming sole credit for a win should be treated carefully. What we can show is what the media delivered. One mayoral candidate we worked with moved from polling third at 14% to winning a runoff at 58%. The digital operation was part of that, not the whole of it.
Do you work with campaigns across the political spectrum?
Yes. Our work spans campaigns, advocacy organisations, ballot initiatives and government entities across the spectrum, and we treat each engagement in confidence. If there is a conflict with a race we are already running in, we will say so before any conversation goes further.
If you are a political campaign, super PAC, or advocacy group needing specific digital solutions that your opponents aren’t using, please contact our team.
Election dates do not move.
Budgets get approved late, creative changes weekly, and compliance has to sign off before anything runs. A media partner who has worked inside those constraints is worth more than one who has not.
We have run media for municipal races, state assembly campaigns, statewide primaries, ballot initiatives and government entities.
Fill out the contact form or call us at 1 (877) 776-7358.