Political Candidate Uses Programmatic Video
Marketing Mix For Political Programmatic Display Marketing Campaign
- Addressable Geofencing via Programmatic Video –Think “Pre-, Mid- and Post-roll video”
- Also executing OTT television to large & small screens to those in the list who stream their television content
- Website Retargeting whereby we are retargeting visitors to the candidates website with Programmatic Video
400% Above Industry Average
Using pre-roll video and addressable lists of targeted voters, we were achieving 0.5% CTR, which is 400% above industry average. The client continues to receive incredible engagement from his video content and we’ve incorporated other types of video including over the top connected tv advertising content to the mix.
As Efren says, “It’s Not Just The Message, It’s The Method!”. Our method of data targeting has lead to above average engagement for his candidacy.