TitanX, a B2B software firm specializing in sales acceleration technologies such as AI-driven cold calling, power dialers, and CRM integrations, had built its foundation through aggressive outbound sales. The CEO—an accomplished leader with deep expertise in outbound—recognized a pivotal inflection point: outbound alone could no longer sustain the brand’s growth ambitions.

TitanX needed to build pipeline more predictably, diversify its acquisition strategy, and evolve with buyer behavior. The next strategic move was clear—launch a modern, performance-driven inbound marketing engine.

What Propellant Media Was Tasked With

Propellant Media was engaged to architect and implement TitanX.IO’s first-ever inbound marketing plan. Our mandate was comprehensive:

• Develop a digital media strategy to capture high-intent prospects.

• Craft messaging that resonated with decision-makers across sales organizations.

• Build a multi-channel digital ecosystem optimized for conversions.

• Reduce the company’s reliance on outbound channels while maintaining lead quality and volume.

The Media Plan We Developed & Executed

We executed a full-funnel inbound strategy with meticulous attention to message-market fit, audience segmentation, and media allocation. Here’s how we tackled the challenge:

Keyword & Intent Strategy

We conducted deep keyword research focused on high-commercial-intent terms relevant to TitanX’s offerings and audience, including:

• AI Cold Calling Software

• CRM Solutions for B2B Sales

• Sales Power Dialer

• Sales Enablement Tools for Tech Companies

• Cold Outreach Automation

Audience & Persona Development

We zeroed in on core buying personas, particularly VPs of Sales, Revenue Operations Leaders, and Directors of Business Development at mid-market to enterprise SaaS companies. Using TitanX’s existing customer base, we developed lookalike audiences and refined targeting layers by industry vertical, company size, and job title.

Media Channel Activation

We launched a multi-platform campaign stack to maximize reach and capture demand at each stage of the funnel:

• Google Ads (Search & Display) for high-intent capture.

• Meta (Facebook/Instagram) to retarget and educate stakeholders within the buying committee.

• LinkedIn Ads targeting decision-makers based on role, industry, and company size.

• YouTube Ads to build awareness and engagement with visual storytelling.

• Site Retargeting to re-engage warm traffic and improve conversion rates.

4. Creative & Conversion Consulting

Propellant Media collaborated with TitanX to enhance ad messaging and landing page UX. Our goal was to ensure conversion paths aligned with user intent. We introduced social proof, simplified lead capture forms, and clarified value propositions across critical landing pages.

Results Of The Campaign

The impact was immediate and measurable—TitanX.IO’s pivot to inbound became a force multiplier for their sales engine.

These results validated the strategic shift from a purely outbound model to a scalable inbound + outbound hybrid. Notably, two opportunities generated from our campaigns entered late-stage negotiations with projected multiple six-figure annual recurring revenue (ARR) implications—underscoring the quality of leads and the strength of our full-funnel strategy.

TitanX.IO’s journey underscores a powerful evolution: from an outbound-driven mindset to a hybrid growth model driven by inbound precision. Through Propellant Media’s performance marketing strategy, TitanX not only scaled lead generation but also unlocked high-value opportunities that aligned with long-term revenue objectives.

This case exemplifies how SaaS brands rooted in outbound can effectively transition to inbound with the right strategy, partners, and execution.