Boutique Store Brings in Visitors Online & On-Location

Boutique Store Brings in Visitors Online & On-Location

boutique geo fencing

Challenge

A boutique store wanted to promote their prom dress selections to high school students. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in prom dresses.

Solution

The Propellant Media Team developed a comprehensive strategy of keyword contextual, site retargeting at the keyword level, and geo-optimized. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords, blacklisted specific domains to more precisely target consumers, and adjusted the frequency cap and pacing to maximize budget. We also shifted budget to higher performing areas and swapped creative to keep the advertisements relevant through changing season.

Result

Through multiple tactics and optimizations, our team achieved a CTR of .1657%, more than doubling the client’s goal of a .08% CTR, which is the industry average.

    Have A Marketing Problem? Let Us Solve It.

    47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

    “Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

    Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

    Why would you not want to be in front of those active buyers?  We can get your company ranked.

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