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Credit Union Benefits From Unstructured Data With Our Team

Overview

A credit union was looking to increase awareness among its target audience and drive new credit union memberships. They were not seeing success with their current digital advertising strategy so they enlisted the help of our team to more precisely target their audience and drive up the CTR they had been seeing from other vendors.

Solution

In order to reach relevant consumers in the retirement planning stage, our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization. With quick learning from the campaign launch, the team was able to increase and optimize the keywords, blacklist specific domains to more precisely target customers, and adjust the frequency cap to maximize budget and overall campaign effectiveness.

Result (Met CTR Goals)

Through multiple tactics and optimizations, our team achieved a CTR of .1%, meeting the client’s initial goal of achieving the industry average CTR of 0.08-.1%.

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.

Overview

Solution

Result (Met CTR Goals)

Have A Marketing Problem? Let Us Solve It.