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Health Club Muscles Up To 25% in Membership Sales

two girls doing squats together indoors training warm up at gym fitness, sport and lifestyle concept

This local health club was using Social Media and direct mail to increase new memberships within an eight mile radius of the gym. Because of their tight geo-target, previous digital strategies had failed to create a positive return on investment. Their goal was to increase memberships among families and encourage parents to sign up their kids for swim classes.

SOLUTION

Two campaigns were launched targeting users who lived in the zip codes within an eight mile radius of their location. One campaign offered no enrollment fees, while the other campaign promoted swim classes to local parents.

RESULTS
In their first month following the launch of the campaign, this local health club sold more memberships than any other March in the past twelve years and sold out every swim class in record time. Now in their sixth month of using targeted display, this advertiser continues to be impressed with their results month after month and has layered in FBX targeting for even stronger results.

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 1 (404) 620-4791.

SOLUTION

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